Pricing • Positioning • Segmentation • Sales • Social Strategies considerations for doing it right Rockstar Group
- What problem do you solve?
- How is it better, easier, faster?
- Are you safe, secure, reliable?
- Don’t make me look stupid – who else has adopted?
- Who really, really needs you now?
- Can you move away from the crowd?
- What’s the market ecosystem?
- What markets are a great match for your company strengths.
- Direct (telesales, field, outsource)
- Referrals built into the product
- Click to “like”, share, tweet
- Referrals with discount to referred