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Transcript

  • 1. Pricing • Positioning • Segmentation • Sales • Social Strategies considerations for doing it right Rockstar Group
  • 2.
    • What’s the value?
    • ROI and TCO
    • Competition
    • Market considerations
    • Freemium to significant
    pricing
  • 3.
    • What problem do you solve?
    • How is it better, easier, faster?
    • Are you safe, secure, reliable?
    • Don’t make me look stupid – who else has adopted?
    • Why you, why now?
    positioning
  • 4.
    • Who really, really needs you now?
    • Can you move away from the crowd?
    • What’s the market ecosystem?
    • What markets are a great match for your company strengths.
    segmentation
  • 5.
    • Direct (telesales, field, outsource)
    • Referrals built into the product
    • Partners
    • OEM
    • APIs with exchange
    sales
  • 6.
    • Click to “like”, share, tweet
    • Group selling
    • Referrals with discount to referred
    • Up-sell mechanisms
    • Free, valuable content
    social
  • 7.
    • Rockstar Group
    • www.wehelpyourock.com
    • @mwalsh
    • 415.602.7060 m
    • [email_address]
    Thanks!