Pricing • Positioning • Segmentation • Sales • Social Strategies considerations for doing it right Rockstar Group
<ul><li>What’s the value?  </li></ul><ul><li>ROI and TCO </li></ul><ul><li>Competition </li></ul><ul><li>Market considerat...
<ul><li>What problem do you solve? </li></ul><ul><li>How is it better, easier, faster? </li></ul><ul><li>Are you safe, sec...
<ul><li>Who really, really needs you now? </li></ul><ul><li>Can you move away from the crowd? </li></ul><ul><li>What’s the...
<ul><li>Direct (telesales, field, outsource) </li></ul><ul><li>Referrals built into the product </li></ul><ul><li>Partners...
<ul><li>Click to “like”, share, tweet </li></ul><ul><li>Group selling </li></ul><ul><li>Referrals with discount to referre...
<ul><li>Rockstar Group </li></ul><ul><li>www.wehelpyourock.com </li></ul><ul><li>@mwalsh </li></ul><ul><li>415.602.7060 m ...
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Rockstar slideshare

  1. 1. Pricing • Positioning • Segmentation • Sales • Social Strategies considerations for doing it right Rockstar Group
  2. 2. <ul><li>What’s the value? </li></ul><ul><li>ROI and TCO </li></ul><ul><li>Competition </li></ul><ul><li>Market considerations </li></ul><ul><li>Freemium to significant </li></ul>pricing
  3. 3. <ul><li>What problem do you solve? </li></ul><ul><li>How is it better, easier, faster? </li></ul><ul><li>Are you safe, secure, reliable? </li></ul><ul><li>Don’t make me look stupid – who else has adopted? </li></ul><ul><li>Why you, why now? </li></ul>positioning
  4. 4. <ul><li>Who really, really needs you now? </li></ul><ul><li>Can you move away from the crowd? </li></ul><ul><li>What’s the market ecosystem? </li></ul><ul><li>What markets are a great match for your company strengths. </li></ul>segmentation
  5. 5. <ul><li>Direct (telesales, field, outsource) </li></ul><ul><li>Referrals built into the product </li></ul><ul><li>Partners </li></ul><ul><li>OEM </li></ul><ul><li>APIs with exchange </li></ul>sales
  6. 6. <ul><li>Click to “like”, share, tweet </li></ul><ul><li>Group selling </li></ul><ul><li>Referrals with discount to referred </li></ul><ul><li>Up-sell mechanisms </li></ul><ul><li>Free, valuable content </li></ul>social
  7. 7. <ul><li>Rockstar Group </li></ul><ul><li>www.wehelpyourock.com </li></ul><ul><li>@mwalsh </li></ul><ul><li>415.602.7060 m </li></ul><ul><li>[email_address] </li></ul>Thanks!
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