Turn Microblogging into a mega traffic channel overnight<br />Twisted Twitter Tactics<br />Michael Joseph Villar<br />Twit...
Sorry to burst your bubble...<br />But the answer to the question “Can I turn <br />Microblogging into a mega traffic chan...
Do the math...<br /><ul><li>@DellOutlet has over 1.2 Million Followers
Dell has been using twitter since 2007
They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007
Dell’s Annual Revenue is at over $61 Billion </li></li></ul><li>Where your Twitter strategy should be<br />
How you should see Twitter<br />
Twitter for Marketing and Lead Generation<br />
What value does it add?<br />Engage your target market<br />Communicate the value of your product<br />Find prospects<br /...
Search is your Best Friend<br />
The “Sales Cycle” in Twitter<br />Prospecting<br />Research and Development<br />Listening<br />Listening<br />Pipeline<br...
How does one actually sell on Twitter?<br />Get people to Like You (Follow)<br />Get people to Know You (Interact)<br />Ge...
How not to achieve this<br />Not following enough people<br />Treating Twitter exclusively as a one-way marketing channel<...
Optimizing Twitter for Business<br />Optimizing your branding<br />Your Username<br />Your Profile Image<br />A Face vs. a...
Tweet like a human being<br />Ask questions<br />Provide answers<br />Share news items<br />Share links<br />Give complime...
Twitter as a Customer Service Tool<br />
What value does it bring?<br />Additional “Help” channel<br />Conflict Resolution<br />Real-time feedback<br />Promotes go...
@comcastcares<br />
@HomeDepot<br />
@askpaypal<br />
@Jetblue<br />
@Southwestair<br />
Real life case studies<br />
@JetBlue vs. @SouthwestAir<br />
@JetBlue vs. @SouthwestAir<br />
It’s all about Real Time Customer Service...Else:<br />
@mikevillar and @radian6<br />
@mikevillar and @radian6<br />
@mikevillar and PhilippineAid.com<br />
@mikevillar and PhilippineAid.com<br />
My Tweetdeck<br />
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Twisted Twitter Tactics

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Turning Twitter into a mega traffic channel overnight

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Twisted Twitter Tactics

  1. 1. Turn Microblogging into a mega traffic channel overnight<br />Twisted Twitter Tactics<br />Michael Joseph Villar<br />Twitter:@mikevillar<br />Blog: mikevillar.com<br />Facebook: /mikevillar<br />Email: mike.villar@gmail.com<br />Phone: +639175718857<br />
  2. 2. Sorry to burst your bubble...<br />But the answer to the question “Can I turn <br />Microblogging into a mega traffic channel <br />Overnight?” is...<br />NO.<br />
  3. 3. Do the math...<br /><ul><li>@DellOutlet has over 1.2 Million Followers
  4. 4. Dell has been using twitter since 2007
  5. 5. They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007
  6. 6. Dell’s Annual Revenue is at over $61 Billion </li></li></ul><li>Where your Twitter strategy should be<br />
  7. 7. How you should see Twitter<br />
  8. 8. Twitter for Marketing and Lead Generation<br />
  9. 9. What value does it add?<br />Engage your target market<br />Communicate the value of your product<br />Find prospects<br />Establish Presence<br />
  10. 10. Search is your Best Friend<br />
  11. 11. The “Sales Cycle” in Twitter<br />Prospecting<br />Research and Development<br />Listening<br />Listening<br />Pipeline<br />Support<br />Sale<br />
  12. 12. How does one actually sell on Twitter?<br />Get people to Like You (Follow)<br />Get people to Know You (Interact)<br />Get people to Trust You (Retweet)<br />Get people to Act on your tweets <br />
  13. 13. How not to achieve this<br />Not following enough people<br />Treating Twitter exclusively as a one-way marketing channel<br />Not interacting with anybody<br />Talking about You all the time<br />Using an Impersonal Brand<br />Not telling your customers that you are on Twitter<br />
  14. 14. Optimizing Twitter for Business<br />Optimizing your branding<br />Your Username<br />Your Profile Image<br />A Face vs. a Logo<br />
  15. 15. Tweet like a human being<br />Ask questions<br />Provide answers<br />Share news items<br />Share links<br />Give compliments<br />Retweet, Retweet, Retweet<br />Recommend people to follow<br />Contests and Give aways<br />You can also market <br />
  16. 16. Twitter as a Customer Service Tool<br />
  17. 17. What value does it bring?<br />Additional “Help” channel<br />Conflict Resolution<br />Real-time feedback<br />Promotes goodwill<br />Publicly displays quality customer service (Social Proof)<br />
  18. 18. @comcastcares<br />
  19. 19. @HomeDepot<br />
  20. 20. @askpaypal<br />
  21. 21. @Jetblue<br />
  22. 22. @Southwestair<br />
  23. 23. Real life case studies<br />
  24. 24. @JetBlue vs. @SouthwestAir<br />
  25. 25. @JetBlue vs. @SouthwestAir<br />
  26. 26. It’s all about Real Time Customer Service...Else:<br />
  27. 27. @mikevillar and @radian6<br />
  28. 28. @mikevillar and @radian6<br />
  29. 29. @mikevillar and PhilippineAid.com<br />
  30. 30. @mikevillar and PhilippineAid.com<br />
  31. 31. My Tweetdeck<br />
  32. 32. In Conclusion<br />Stop thinking that Twitter = Traffic/Sales<br />Instead, know that using Twitter as both a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image<br />
  33. 33. Thank You!<br />And please spread the word about PhilippineAid.com<br />Follow me on Twitter: @mikevillar<br />Add me on Facebook: /mikevillar<br />Email me: mike.villar@gmail.com<br />My blog: mikevillar.com<br />Phone: +63 917 5718857<br />
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