Twisted Twitter Tactics

Turn Microblogging into a mega traffic channel overnight
Twisted Twitter Tactics
Michael Joseph Villar
Twitter:@mikevillar
Blog: mikevillar.com
Facebook: /mikevillar
Email: mike.villar@gmail.com
Phone: +639175718857

Sorry to burst your bubble...
But the answer to the question “Can I turn
Microblogging into a mega traffic channel
Overnight?” is...
NO.

Do the math...
@DellOutlet has over 1.2 Million Followers
Dell has been using twitter since 2007
They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007
Dell’s Annual Revenue is at over $61 Billion

Where your Twitter strategy should be

How you should see Twitter

Twitter for Marketing and Lead Generation

What value does it add?
Engage your target market
Communicate the value of your product
Find prospects
Establish Presence

Search is your Best Friend

The “Sales Cycle” in Twitter
Prospecting
Research and Development
Listening
Listening
Pipeline
Support
Sale

How does one actually sell on Twitter?
Get people to Like You (Follow)
Get people to Know You (Interact)
Get people to Trust You (Retweet)
Get people to Act on your tweets

How not to achieve this
Not following enough people
Treating Twitter exclusively as a one-way marketing channel
Not interacting with anybody
Talking about You all the time
Using an Impersonal Brand
Not telling your customers that you are on Twitter

Optimizing Twitter for Business
Optimizing your branding
Your Username
Your Profile Image
A Face vs. a Logo

Tweet like a human being
Ask questions
Provide answers
Share news items
Share links
Give compliments
Retweet, Retweet, Retweet
Recommend people to follow
Contests and Give aways
You can also market 

Twitter as a Customer Service Tool

What value does it bring?
Additional “Help” channel
Conflict Resolution
Real-time feedback
Promotes goodwill
Publicly displays quality customer service (Social Proof)

@comcastcares

@HomeDepot

@askpaypal

@Jetblue

@Southwestair

Real life case studies

@JetBlue vs. @SouthwestAir

It’s all about Real Time Customer Service...Else:

@mikevillar and @radian6

@mikevillar and PhilippineAid.com

My Tweetdeck

In Conclusion
Stop thinking that Twitter = Traffic/Sales
Instead, know that using Twitter as both a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image

Thank You!
And please spread the word about PhilippineAid.com
Follow me on Twitter: @mikevillar
Add me on Facebook: /mikevillar
Email me: mike.villar@gmail.com
My blog: mikevillar.com
Phone: +63 917 5718857

Twisted Twitter Tactics

by Michael Joseph Villar on Oct 03, 2009

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