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Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
Twisted Twitter Tactics
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Twisted Twitter Tactics

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Turning Twitter into a mega traffic channel overnight

Turning Twitter into a mega traffic channel overnight

Published in: Technology, Business
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  • 1. Turn Microblogging into a mega traffic channel overnight<br />Twisted Twitter Tactics<br />Michael Joseph Villar<br />Twitter:@mikevillar<br />Blog: mikevillar.com<br />Facebook: /mikevillar<br />Email: mike.villar@gmail.com<br />Phone: +639175718857<br />
  • 2. Sorry to burst your bubble...<br />But the answer to the question “Can I turn <br />Microblogging into a mega traffic channel <br />Overnight?” is...<br />NO.<br />
  • 3. Do the math...<br /><ul><li>@DellOutlet has over 1.2 Million Followers
  • 4. Dell has been using twitter since 2007
  • 5. They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007
  • 6. Dell’s Annual Revenue is at over $61 Billion </li></li></ul><li>Where your Twitter strategy should be<br />
  • 7. How you should see Twitter<br />
  • 8. Twitter for Marketing and Lead Generation<br />
  • 9. What value does it add?<br />Engage your target market<br />Communicate the value of your product<br />Find prospects<br />Establish Presence<br />
  • 10. Search is your Best Friend<br />
  • 11. The “Sales Cycle” in Twitter<br />Prospecting<br />Research and Development<br />Listening<br />Listening<br />Pipeline<br />Support<br />Sale<br />
  • 12. How does one actually sell on Twitter?<br />Get people to Like You (Follow)<br />Get people to Know You (Interact)<br />Get people to Trust You (Retweet)<br />Get people to Act on your tweets <br />
  • 13. How not to achieve this<br />Not following enough people<br />Treating Twitter exclusively as a one-way marketing channel<br />Not interacting with anybody<br />Talking about You all the time<br />Using an Impersonal Brand<br />Not telling your customers that you are on Twitter<br />
  • 14. Optimizing Twitter for Business<br />Optimizing your branding<br />Your Username<br />Your Profile Image<br />A Face vs. a Logo<br />
  • 15. Tweet like a human being<br />Ask questions<br />Provide answers<br />Share news items<br />Share links<br />Give compliments<br />Retweet, Retweet, Retweet<br />Recommend people to follow<br />Contests and Give aways<br />You can also market <br />
  • 16. Twitter as a Customer Service Tool<br />
  • 17. What value does it bring?<br />Additional “Help” channel<br />Conflict Resolution<br />Real-time feedback<br />Promotes goodwill<br />Publicly displays quality customer service (Social Proof)<br />
  • 18. @comcastcares<br />
  • 19. @HomeDepot<br />
  • 20. @askpaypal<br />
  • 21. @Jetblue<br />
  • 22. @Southwestair<br />
  • 23. Real life case studies<br />
  • 24. @JetBlue vs. @SouthwestAir<br />
  • 25. @JetBlue vs. @SouthwestAir<br />
  • 26. It’s all about Real Time Customer Service...Else:<br />
  • 27. @mikevillar and @radian6<br />
  • 28. @mikevillar and @radian6<br />
  • 29. @mikevillar and PhilippineAid.com<br />
  • 30. @mikevillar and PhilippineAid.com<br />
  • 31. My Tweetdeck<br />
  • 32. In Conclusion<br />Stop thinking that Twitter = Traffic/Sales<br />Instead, know that using Twitter as both a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image<br />
  • 33. Thank You!<br />And please spread the word about PhilippineAid.com<br />Follow me on Twitter: @mikevillar<br />Add me on Facebook: /mikevillar<br />Email me: mike.villar@gmail.com<br />My blog: mikevillar.com<br />Phone: +63 917 5718857<br />

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