Twisted Twitter Tactics
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Twisted Twitter Tactics

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Turning Twitter into a mega traffic channel overnight

Turning Twitter into a mega traffic channel overnight

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Twisted Twitter Tactics Twisted Twitter Tactics Presentation Transcript

  • Turn Microblogging into a mega traffic channel overnight
    Twisted Twitter Tactics
    Michael Joseph Villar
    Twitter:@mikevillar
    Blog: mikevillar.com
    Facebook: /mikevillar
    Email: mike.villar@gmail.com
    Phone: +639175718857
  • Sorry to burst your bubble...
    But the answer to the question “Can I turn
    Microblogging into a mega traffic channel
    Overnight?” is...
    NO.
  • Do the math...
    • @DellOutlet has over 1.2 Million Followers
    • Dell has been using twitter since 2007
    • They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007
    • Dell’s Annual Revenue is at over $61 Billion
  • Where your Twitter strategy should be
  • How you should see Twitter
  • Twitter for Marketing and Lead Generation
  • What value does it add?
    Engage your target market
    Communicate the value of your product
    Find prospects
    Establish Presence
  • Search is your Best Friend
  • The “Sales Cycle” in Twitter
    Prospecting
    Research and Development
    Listening
    Listening
    Pipeline
    Support
    Sale
  • How does one actually sell on Twitter?
    Get people to Like You (Follow)
    Get people to Know You (Interact)
    Get people to Trust You (Retweet)
    Get people to Act on your tweets
  • How not to achieve this
    Not following enough people
    Treating Twitter exclusively as a one-way marketing channel
    Not interacting with anybody
    Talking about You all the time
    Using an Impersonal Brand
    Not telling your customers that you are on Twitter
  • Optimizing Twitter for Business
    Optimizing your branding
    Your Username
    Your Profile Image
    A Face vs. a Logo
  • Tweet like a human being
    Ask questions
    Provide answers
    Share news items
    Share links
    Give compliments
    Retweet, Retweet, Retweet
    Recommend people to follow
    Contests and Give aways
    You can also market 
  • Twitter as a Customer Service Tool
  • What value does it bring?
    Additional “Help” channel
    Conflict Resolution
    Real-time feedback
    Promotes goodwill
    Publicly displays quality customer service (Social Proof)
  • @comcastcares
  • @HomeDepot
  • @askpaypal
  • @Jetblue
  • @Southwestair
  • Real life case studies
  • @JetBlue vs. @SouthwestAir
  • @JetBlue vs. @SouthwestAir
  • It’s all about Real Time Customer Service...Else:
  • @mikevillar and @radian6
  • @mikevillar and @radian6
  • @mikevillar and PhilippineAid.com
  • @mikevillar and PhilippineAid.com
  • My Tweetdeck
  • In Conclusion
    Stop thinking that Twitter = Traffic/Sales
    Instead, know that using Twitter as both a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image
  • Thank You!
    And please spread the word about PhilippineAid.com
    Follow me on Twitter: @mikevillar
    Add me on Facebook: /mikevillar
    Email me: mike.villar@gmail.com
    My blog: mikevillar.com
    Phone: +63 917 5718857