Turn Microblogging into a mega traffic channel overnightTwisted Twitter TacticsMichael Joseph VillarTwitter:@mikevillarBlog: mikevillar.comFacebook: /mikevillarEmail: mike.villar@gmail.comPhone: +639175718857

Sorry to burst your bubble...But the answer to the question “Can I turn Microblogging into a mega traffic channel Overnight?” is...NO.

Do the math...@DellOutlet has over 1.2 Million FollowersDell has been using twitter since 2007They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007Dell’s Annual Revenue is at over $61 Billion

@DellOutlet has over 1.2 Million Followers

Dell has been using twitter since 2007

They claim that they have made $3.2 Million in salesdirectly attributed to Twitter since 2007

Dell’s Annual Revenue is at over $61 Billion

Where your Twitter strategy should be

How you should see Twitter

Twitter for Marketing and Lead Generation

What value does it add?Engage your target marketCommunicate the value of your productFind prospectsEstablish Presence

Search is your Best Friend

The “Sales Cycle” in TwitterProspectingResearch and DevelopmentListeningListeningPipelineSupportSale

How does one actually sell on Twitter?Get people to Like You (Follow)Get people to Know You (Interact)Get people to Trust You (Retweet)Get people to Act on your tweets

How not to achieve thisNot following enough peopleTreating Twitter exclusively as a one-way marketing channelNot interacting with anybodyTalking about You all the timeUsing an Impersonal BrandNot telling your customers that you are on Twitter

Optimizing Twitter for BusinessOptimizing your brandingYour UsernameYour Profile ImageA Face vs. a Logo

Tweet like a human beingAsk questionsProvide answersShare news itemsShare linksGive complimentsRetweet, Retweet, RetweetRecommend people to followContests and Give awaysYou can also market 

Twitter as a Customer Service Tool

What value does it bring?Additional “Help” channelConflict ResolutionReal-time feedbackPromotes goodwillPublicly displays quality customer service (Social Proof)

@comcastcares

@HomeDepot

@askpaypal

@Jetblue

@Southwestair

Real life case studies

@JetBlue vs. @SouthwestAir

@JetBlue vs. @SouthwestAir

It’s all about Real Time Customer Service...Else:

@mikevillar and @radian6

@mikevillar and @radian6

@mikevillar and PhilippineAid.com

@mikevillar and PhilippineAid.com

My Tweetdeck

In ConclusionStop thinking that Twitter = Traffic/SalesInstead, know that using Twitter as both a Sales/Lead Gen tool and a Customer Service platform will ultimately lead to more sales and a better brand image

Thank You!And please spread the word about PhilippineAid.comFollow me on Twitter: @mikevillarAdd me on Facebook: /mikevillarEmail me: mike.villar@gmail.comMy blog: mikevillar.comPhone: +63 917 5718857