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Ux Presentation 5 4 07

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Transcript

  • 1. The Travails of a UX Associate Please Get Comfortable…
  • 2. … the digital future is that way! Welcome New Associate!
  • 3.
    • First Readings
    • Norman Books
        • How I look at design
        • How I look at technology
    • Unexpected Challenges
    What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
  • 4. First Readings for the plane 2000 2002 2003 2000 for reference For The Plane For Reference publication date
  • 5. Facts of Life 1. we don’t read, we scan 2. we don’t make optimal choices, we satisfice 3. we don’t figure out how things work, we muddle through high-level visual design considerations
    • billboard design for the superhighway
    • where am I ? (breadcrumbs & navigation)
    What I Learned: My Take:
    • easy read, good intro
    • for the client
    First Readings for the plane for reference
  • 6. high-level concepts about process of web production
    • easy read, good intro
    • for the client
    What I Learned: My Take:
    • strategy plane…actually used this
    strategy scope structure skeleton surface First Readings The Five Planes for the plane for reference
  • 7. Time lost due to a design-related problem granular usability guidelines
    • mitigating constraints
    • usability focus
    What I Learned: My Take: Cost per employee $50/hr/employee Number of employees with problem TOTAL COST 5,000 10 secs/occurrence 6,000secs (1.67hrs)/year $416,667/year ROI Considerations
    • I honestly don’t even remember
    First Readings for the plane for reference Time lost over course of a year per employee (10secs/occurance x 3 occurrences/day x 200 days/year)
  • 8. Granular, library science-driven overview of web structure and organization
    • the lingo
    What I Learned: My Take:
    • boring; not for just reading
    • descriptive, not insightful
    You Must Sell “ you’re providing something that’s abstract, intangible and new”
    • Case-Making Techniques
    • user sensitivity “boot camp”
    • be aggressive and early
    • education is half the battle
    First Readings for the plane for reference
  • 9. high-level design considerations granular, library science-driven overview of web structure and organization high-level concepts about process of web production granular usability guidelines First Readings: Roundup Themes:
    • let’s mention each other in our books!
    • the importance of UX/IA
    • a “teenage industry” – the who am I? years
    2000 2002 2003 2000 For The Plane For Reference publication date
  • 10.
    • First Readings
    • Norman Books
        • How I look at design
        • How I look at technology
    • Unexpected Challenges
    What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
  • 11.
    • How I Look At Design: design as communication
    The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)
  • 12. ??? How I Look At Design: working parts visible working parts hidden we are “explanatory creatures” Conceptual Models design as communication
  • 13. Conceptual Models what you see what you think How I Look At Design: design as communication
  • 14. Conceptual Models how it really works How I Look At Design: what you see design as communication
  • 15. What would the user think? what you see what you think how it really works How I Look At Design: How I Look At Design: design as communication
  • 16. The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)
    • How I Look At Technology: bad machines
  • 17. We are bad machines… people vague disorganized distractible emotional illogical machines precise orderly undistractible unemotional logical
    • we fail to stay focused
    • we fail to act logically
    • we fail to speak grammatically
    Machine-Centered View How I Look At Technology: bad machines
  • 18. Human-Centered View
    • the computer failed to come up with a new idea
    System-Centered Design – How people and machines work together … but we’re not machines How I Look At Technology: bad machines people creative compliant attentive to change resourceful decisions are flexible machines dumb rigid insensitive to change unimaginative decisions are consistent
  • 19.
    • First Readings
    • Norman Books
        • How I look at design
        • How I look at technology
    • Unexpected Challenges
    What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
  • 20.
    • conflicting audience needs
    • design as communication
    • research
    • business strategy
    • clients don’t know what they want
    Roadmap Unexpected Challenges
  • 21.
    • syllabus
    • apprenticeship-style work environment
    • one skill at a time
    • learn by doing
    • buy them lunch/cocktails
    Roadmap If you want a UXA to grow…
  • 22. Thank You. Questions for y’all… What is User Experience to you? What aspects of User Experience interest you/get you excited? How did you learn to do what you do? Have you read any other books that did a good job of answering my two questions?