The Travails of a UX Associate Please Get Comfortable…
… the digital future is  that  way! Welcome New Associate!
<ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><...
First Readings for the plane 2000 2002 2003 2000 for reference For The Plane For Reference publication date
Facts of Life 1. we don’t read, we scan 2. we don’t make optimal choices, we satisfice 3. we don’t figure out how things w...
high-level concepts about process of web production <ul><li>easy read, good intro </li></ul><ul><li>for the client </li></...
Time lost due to a design-related problem granular usability guidelines <ul><li>mitigating constraints </li></ul><ul><li>u...
Granular, library science-driven overview of web structure and organization <ul><li>the lingo </li></ul>What I Learned: My...
high-level design considerations granular, library science-driven overview of web structure and organization high-level co...
<ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><...
<ul><li>How I Look At Design:  design as communication </li></ul>The Norman Books 1988 1993 2004 (doorknobs, faucets & fil...
??? How I Look At Design: working parts visible working parts hidden we are “explanatory creatures” Conceptual Models desi...
Conceptual Models what you see what you think How I Look At Design: design as communication
Conceptual Models how it really works How I Look At Design: what you see design as communication
What would the user think? what you see what you think how it really works How I Look At Design: How I Look At Design: des...
The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets) <ul><li>How I Look At Technology:  bad machines </l...
We are bad machines… people vague disorganized distractible emotional illogical machines precise orderly undistractible un...
Human-Centered View <ul><li>the computer  failed  to come up with a new idea </li></ul>System-Centered Design  – How peopl...
<ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><...
<ul><li>conflicting audience needs </li></ul><ul><li>design as communication </li></ul><ul><li>research </li></ul><ul><li>...
<ul><li>syllabus </li></ul><ul><li>apprenticeship-style work environment </li></ul><ul><li>one skill at a time </li></ul><...
Thank You. Questions for y’all… What is User Experience to you? What aspects of User Experience interest you/get you excit...
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  • Ux Presentation 5 4 07

    1. 1. The Travails of a UX Associate Please Get Comfortable…
    2. 2. … the digital future is that way! Welcome New Associate!
    3. 3. <ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><ul><ul><ul><li>How I look at technology </li></ul></ul></ul><ul><li>Unexpected Challenges </li></ul>What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
    4. 4. First Readings for the plane 2000 2002 2003 2000 for reference For The Plane For Reference publication date
    5. 5. Facts of Life 1. we don’t read, we scan 2. we don’t make optimal choices, we satisfice 3. we don’t figure out how things work, we muddle through high-level visual design considerations <ul><li>billboard design for the superhighway </li></ul><ul><li>where am I ? (breadcrumbs & navigation) </li></ul>What I Learned: My Take: <ul><li>easy read, good intro </li></ul><ul><li>for the client </li></ul>First Readings for the plane for reference
    6. 6. high-level concepts about process of web production <ul><li>easy read, good intro </li></ul><ul><li>for the client </li></ul>What I Learned: My Take: <ul><li>strategy plane…actually used this </li></ul>strategy scope structure skeleton surface First Readings The Five Planes for the plane for reference
    7. 7. Time lost due to a design-related problem granular usability guidelines <ul><li>mitigating constraints </li></ul><ul><li>usability focus </li></ul>What I Learned: My Take: Cost per employee $50/hr/employee Number of employees with problem TOTAL COST 5,000 10 secs/occurrence 6,000secs (1.67hrs)/year $416,667/year ROI Considerations <ul><li>I honestly don’t even remember </li></ul>First Readings for the plane for reference Time lost over course of a year per employee (10secs/occurance x 3 occurrences/day x 200 days/year)
    8. 8. Granular, library science-driven overview of web structure and organization <ul><li>the lingo </li></ul>What I Learned: My Take: <ul><li>boring; not for just reading </li></ul><ul><li>descriptive, not insightful </li></ul>You Must Sell “ you’re providing something that’s abstract, intangible and new” <ul><li>Case-Making Techniques </li></ul><ul><li>user sensitivity “boot camp” </li></ul><ul><li>be aggressive and early </li></ul><ul><li>education is half the battle </li></ul>First Readings for the plane for reference
    9. 9. high-level design considerations granular, library science-driven overview of web structure and organization high-level concepts about process of web production granular usability guidelines First Readings: Roundup Themes: <ul><li>let’s mention each other in our books! </li></ul><ul><li>the importance of UX/IA </li></ul><ul><li>a “teenage industry” – the who am I? years </li></ul>2000 2002 2003 2000 For The Plane For Reference publication date
    10. 10. <ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><ul><ul><ul><li>How I look at technology </li></ul></ul></ul><ul><li>Unexpected Challenges </li></ul>What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
    11. 11. <ul><li>How I Look At Design: design as communication </li></ul>The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)
    12. 12. ??? How I Look At Design: working parts visible working parts hidden we are “explanatory creatures” Conceptual Models design as communication
    13. 13. Conceptual Models what you see what you think How I Look At Design: design as communication
    14. 14. Conceptual Models how it really works How I Look At Design: what you see design as communication
    15. 15. What would the user think? what you see what you think how it really works How I Look At Design: How I Look At Design: design as communication
    16. 16. The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets) <ul><li>How I Look At Technology: bad machines </li></ul>
    17. 17. We are bad machines… people vague disorganized distractible emotional illogical machines precise orderly undistractible unemotional logical <ul><li>we fail to stay focused </li></ul><ul><li>we fail to act logically </li></ul><ul><li>we fail to speak grammatically </li></ul>Machine-Centered View How I Look At Technology: bad machines
    18. 18. Human-Centered View <ul><li>the computer failed to come up with a new idea </li></ul>System-Centered Design – How people and machines work together … but we’re not machines How I Look At Technology: bad machines people creative compliant attentive to change resourceful decisions are flexible machines dumb rigid insensitive to change unimaginative decisions are consistent
    19. 19. <ul><li>First Readings </li></ul><ul><li>Norman Books </li></ul><ul><ul><ul><li>How I look at design </li></ul></ul></ul><ul><ul><ul><li>How I look at technology </li></ul></ul></ul><ul><li>Unexpected Challenges </li></ul>What Is User Experience? Not Inspired, What’s Next? Alright, Where Am I Now? Roadmap
    20. 20. <ul><li>conflicting audience needs </li></ul><ul><li>design as communication </li></ul><ul><li>research </li></ul><ul><li>business strategy </li></ul><ul><li>clients don’t know what they want </li></ul>Roadmap Unexpected Challenges
    21. 21. <ul><li>syllabus </li></ul><ul><li>apprenticeship-style work environment </li></ul><ul><li>one skill at a time </li></ul><ul><li>learn by doing </li></ul><ul><li>buy them lunch/cocktails </li></ul>Roadmap If you want a UXA to grow…
    22. 22. Thank You. Questions for y’all… What is User Experience to you? What aspects of User Experience interest you/get you excited? How did you learn to do what you do? Have you read any other books that did a good job of answering my two questions?
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