Hubert Managing The Content Explosion
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  • 1. Managing the Content Explosion How an LCMS Enables Content Single Sourcing and Considerations for Implementing a Single Source Model Angie Hubert [email_address] Senior Implementation Consultant
  • 2. Where is Learning Going? ILT (Instructor-led Training) WBT / Collaboration Job Aids / Support Systems Blended Learning Approach
    • Learning delivered variety of ways - Maximum Impact!
    • Ability to shorten training time
    • Ability to provide a more learner centric approach
  • 3. Traditional Development Tools Support Systems Instructor-Led Training Web-Based Training Dreamweaver FrontPage Authorware HTML HTML Online Help Systems FrameMaker Word PowerPoint
  • 4. Traditional Development Problems Multiple Copies = Multiple Versions X = X
  • 5. How Can You Achieve Minimal Duplication?
    • By developing and delivering in an object model—delivery media independent “Learning Objects”— content can become:
      • Granular
      • Searchable
      • Re-useable
  • 6. So What is Single Sourcing? & Leverage content for multiple needs…. Employees Partners Customers
  • 7.
    • This allows flexible delivery to multiple technologies and multiple audiences
    How is Single Sourcing Possible? The key is storing content without presentation… Content Presentation Technology
  • 8. What Does a Single Sourcing System Look Like? Contribute & Author Once Update Once Centrally manage object development, revision, delivery and publishing Deliver To Many
  • 9. How Is this Possible? Provides Flexibility Instead of maintaining multiple versions… Delivery Medium (technology) “ Raw” Content Branding
  • 10. Single Source Application: Using A Real Case to Define OutStart’s Education Product Development Group
  • 11. OutStart’s Education Product Development Group (EPDG)
    • Product A Development
    • 3 ID / Tech Writer
    • 1 Multimedia Specialist
    • 30 education and documentation products
    • Development time = 4 months
      • Documentation
      • User Guides
      • Online Help
      • Tech Docs / Reference Manuals
      • Instructor Led Training
      • Student Guides
      • Instructor Guides
      • Instructor Slides
      • Train-The-Trainer Course
      • eLearning
      • Admin e-Learning
      • User e-Learning
      • Delta e-Learning
      • All for multiple roles within the system
    6 Resources / 7 Software Products Sr. Technical Writers Sr. Instructional Designers Multimedia Specialist
  • 12. What EPDG Delivers: Product A Total Pages: 4375 # Pages
    • 1170
    • 305
    • 50
    • 50
      • Course Developer
      • Admin Training
      • Delta Course Developer
      • Delta Admin
    eLearning Courses
    • 520
    • 520
    • 80
    • 40
      • 4 Instructor Guides (CD, Admin, Review, TTT)
      • 4 Student Guides (CD, Admin, Review, TTT)
      • 4 Slide Decks (CD, Admin, Review, TTT)
      • 4 Logistics Guides
    Instructor Led Training Courses
    • 575
    • 950
    • 115
      • 3 Online Help Systems (CD, Admin, Learner)
      • 3 User Guides (CD, Admin, Theme Admin)
      • 4 Tech Docs (install, migration, reference guide, release notes)
    Documentation
  • 13. Examples of Deliverables: Documentation Online Help (How) User Guide (What + How)
  • 14. Examples of Deliverables: Instructor Led Training Student Guide Instructor Guide Instructor Slides Train the Trainer Guides
  • 15. Examples of Deliverables: eLearning
  • 16. Preparing for Blended Development
    • Technology can provide reusability but without the right design and development process effective reuse will never become real…
      • Requires a High Level Shifts in:
        • Beliefs
        • Methods
        • Strategies
      • Plus Four Specific Tactical Shifts…
        • Choose An Instructional Design Model
        • Redefine Development Model
        • Redefine Development Standards
        • Define Re-Use Strategy
  • 17. 1. Choose Instructional Design Model
    • First Major Shift
    • Supports Learning Object Development
    • Supports Synchronous and Asynchronous Needs
    • Provides Consistency for Developers
    • Provides Consistency for Learners
    • Requires Training / Practice
    • Various implementations
      • Cisco RIO Strategy
      • Navy Reusable Learning Object Model
      • Autodesk, Westland, OutStart, etc.
  • 18. 2. Redefine Development Model
    • Second Major Shift
    • Supports Learning Object Development
    • Supports Rapid Development / Maintenance
    • Supports Collaborative Development
    • Define Content Development Workflow
      • Process
      • Roles / Responsibilities
    • Internal vs. Vendor Requirements
  • 19. 3. Redefine Development Standards
    • Develop Guidelines / Job Aids for Authors
      • Writing and Syntax Guidelines
      • Metadata Standards
        • Object Searching for Reuse
        • System Integration Requirements (LMS, Collaboration, CRM)
      • Technical Standards (file formats, sizes, etc.)
      • Assessment Development Standards
      • Hyperlink and reference strategy for Web content
      • Graphic Naming Standards
      • Learning Object Template(s)
      • Simulation Development Guidelines
  • 20. 4. Create Single Source Strategy
    • Last Major Shift
    • Single Source of Content
      • Documentation
        • User Guide
        • Online Help
      • ILT
        • Student Guide
        • Instructor Guide
        • Instructor Presentation Slides
      • E-learning
        • On-line course
        • Synchronous Presentations / Conferencing
        • EPSS
  • 21. What Are the Keys to Single Sourcing?
    • Single Source Methodology
    • Delivery Media Independent Content
    • Reusable Objects
    • Adoption of Standards
    • Metadata Tagging
    • Dynamic / Multiple Medium Delivery
    & Employees Partners Customers
  • 22. The Single Source Strategy
    • Most difficult strategy to model and implement
      • Extends Complexity of Reusability Guidelines
      • Extends Complexity of Development Model
      • Extends Complexity of Standards Development
      • Revisit all guidelines, models, standards
    • But…Has the highest impact and returns!
  • 23. Implementation Suggestion
    • Phased Approach
    • Phase 1
      • Learning Object Development
      • Instructional Design Model
      • Development Model
      • Standards Development
      • Training / Practice
    • Phase 2
      • Plan and Pilot Single Source
    • Phase 3
      • Implement Single Source
  • 24. The Evolution Platform Contribute & Author Once Update Once Working Smarter to Reduce, Reuse, and Recycle Content Deliver To Many
  • 25. OutStart Mission “ To deliver the formal learning, informal learning & social software enabling the knowledge transfer that organizations need to perform their roles effectively.” Employees Partners Customers
  • 26. Product Offerings
    • “ Industry’s most comprehensive Learning and Social Software Portfolio”
    • Learning Content Management (LCMS)
    • Enterprise Social Software for informal learning & collaboration
    • Learning System (LCMS, LMS, Collaborative Social Learning)
    • Desktop Development Suite (Desktop Authoring, Application Software Simulation)
  • 27. OutStart LCMS – Learning Content Management
    • Develop, not just author
    • Centrally manage
    • Effectively maintain
    • Delivery highly effective learning
    • Modules optimized for online & blended delivery
  • 28. OutStart Participate
    • Enterprise Social Software Platform
    • Integrate with Learning Systems, to bridge formal & informal learning
    • Focus on initiatives offering rapid ROI
    • Broad set of capabilities supporting bi-directional creation / transfer & organic capture of knowledge
  • 29. OutStart TrainingEdge.com
    • SaaS learning system, formal and informal learning
    • Focus on small & medium enterprises & departments within larger organizations
    • Integrated system with LMS, LCMS, and Collaborative Social Learning Platform
    • Components available behind the firewall
  • 30. OutStart SellingEdge.com
    • SaaS offering for dynamic Sales Knowledge system
    • Focus on organizations with complex, rapidly changing products and services
    • Fits the behavior of sales organization
    • Integrated with salesforce.com & certified for AppExchange
  • 31. OutStart Desktop Developer Suite
    • Shrink wrapped desktop development suite
      • eLearning
      • Software simulations
    • Focus on individual developers
    • Abundant templates & wizards to build robust eLearning and simulations without programming
  • 32. OutStart, Inc.
    • Founded 1999
    • Participate acquisition 2004
    • Eedo merger 2008
    • Profitable; Cash Flow Positive
    • 500+ Customers ranging from SMB to enterprise & Gov’t
    • Headquarters: Boston
    • Offices in North America & Europe
    • 140 Employees & FTE
    "By taking advantage of a solution that integrates knowledge sharing and blended learning capabilities, companies are able to benefit from faster time to market and shorter sales cycles that directly impact the bottom line."
  • 33. Customers