Web 2.0 refers to second generation web-based services that let people collaborate and share information online.
A confluence of a number of trends: Participation, Personalization & collaboration, Democratization of market access, Richer online apps
The transition of Web sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users .
A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation“. (See ClueTrain Manifesto)
“ The cluetrain stopped there four times a day for ten years and they never took delivery.” -- Veteran of a firm now free falling out of the Fortune 500
The Cluetrain Manifesto (1999) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."
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Do you Twitter? Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.
“ They took the credit for your second symphony. Rewritten by machine and new technology, and now I understand the problems you can see. Video killed the radio star. Pictures came and broke your heart. And now we meet in an abandoned studio. We hear the playback and it seems so long ago. And you remember how the jingles used to go. In my mind and in my car, we can't rewind we've gone to far. Pictures came and broke your heart, put the blame on VTR.
“ Video killed the radio star…” Over 200,000,000 YouTube videos served up daily.
“ Video killed the radio star…” Top 5 Online Video Websites ranked by Market Share of U.S. Visits Rank name domain Mar-08 Mar-07 Percent Change 1. YouTube www.youtube.com 73.18% 55.28% 32% 2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48% 3. Google Video video.google.com 4.06% 8.42% -52% 4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18% 5. Break.com www.break.com 1.82% 1.57% 16%
Web 2.0: the ultimate network “ Where two or more of you are gathered…” Matthew 18:20 We are in the midst of a personal brand gold rush. With all the social media tools currently at our disposal, anyone can seize the opportunity to make a name for themselves if they are passionate, genuine, and willing to work their face off. Gary Vaynerchuk , Co-Owner and Director of Operations, Wine Library TV
Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0. ” — Reed Hastings founder of Netflix