Consumers Embrace Web 2.0
Applications for Real Estate
 pp




 Licensed To Kill
Past, Present…Next

    Web 1 0
        1.0


    Web 2.0


    Web 3.0
Wait, I missed Web 1.0!
 • Web 1.0 is the general
   term that has been
   t     th t h b
   created to describe the
   We...
Wait, I missed Web 1.0!
Web 2.0, taking aim at real estate



         Blogs
         Video
       Mash ups
       Mash-ups
     Social Networks
What is Web 2.0?
• Web 2.0 refers to second generation web-based services that let
  people collaborate and share informat...
What is Web 2.0?

• “The cluetrain stopped there four times a day for ten years
  and they never took delivery.” -- Vetera...
What’s a Blog?
•   “Word of mouth on steroids.”
    Yossi Vardi
•   A blog (short for web log) is a
    user generated web...
What’s a Blog?
What’s a Blog?
What’s a Blog?
What’s a blog?
What’s a blog?

                 Personal blogging
                             gg g
                 dominates

         ...
What’s a Blog?
• TheFloridaBlog: A blog about the best (and worst) the Sunshine
  state has to offer us!
• Sadie’s Take on...
Video blogs growing in popularity
Do you Twitter?
Questions about Blogs and
Blogging?
“Video killed the radio star…”
•   “They took the credit for your second symphony.
    Rewritten by machine and new techno...
“Video killed the radio star…”

• Web 2.0 is built on
  broadband riding a Level 3
  fiber optic backbone
• “Mo ing pict r...
“Video killed the radio star…”
“Video killed the radio star…”
“Video killed the radio star…”




No Houses
for sale?
Sell
yourself!
“Video killed the radio star…”
“Video killed the radio star…”

     Over 200 000 000 YouTube
          200,000,000
     videos served up daily.
“Video killed the radio star…”
Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank   name             ...
“Video killed the radio star…”
Questions about Video?
MashUps: For Your Eyes Only

• “Q Wh t do you get when you cross an
  “Q: What d        th
  insomniac, an agnostic, and a...
MashUps
• “…information and presentation are being separated in
  ways that allow for novel forms of reuse.quot; Sho Kuwam...
MashUps

• New MashUps
  last six months




• Top MashUp
  applications
MashUps
MashUps
• Real Estate MashUps: (92 listed on Programmable Web)
   – Agent Earth, Auction Cloud BirdsEye Real Estate
      ...
MashUps
          891 listings
MashUps
MashUps
MashUps
MashUps
MashUps
MashUps
Questions about MashUps?
Web 2.0: the ultimate network


  “Where two or more of you are gathered…”
                       Matthew 18:20
Web 2.0: the ultimate network

• A social network is a social
  structure made of nodes
  (individuals or
  organizations)...
Web 2.0: the ultimate network
•   Notable Social Networks (according to WebTrends,
     – 43 Things, Adoos, Amie Street, A...
Web 2.0: the ultimate network
Web 2.0: the ultimate network
Web 2.0: The Ultimate Network
Facebook draws retailers
Web 2.0: the ultimate network
Web 2.0: the ultimate network
ActiveRain
Rating networks
Rating Networks
Rating Networks
Web 2.0: the ultimate network
Web 2.0: the ultimate network
Web 2.0: the ultimate network


                      Largest
                       city in
                        the
 ...
Web 2.0: Second Life
User to User Transactions     Monthly User Hours




Resident                    Peak
Owned          ...
Social Media: Big Numbers

                               Monthly US Market Share of
                               Pages ...
Questions about S i l
Q    i     b    Social
Networking and Media?
Okay…what’s next?

 • Web 1.0 was dial-up, 50K average
                         p            g
   bandwidth, Web 2.0 is an...
Web 3.0
• Web 3.0
  – Th Semantic Web
    The S   ti W b
        • semantics of information and services on the web is def...
What does all this mean for
real estate?
1. Consumer i reshaping
1C             is    hi
   business. Real estate is no
  ...
Recommended Resources:
 •   The ClueTrain Manifesto
 •   Realty Blogging by Richard Nacht and Paul Chaney
 •   The Long Ta...
Web 2.0 Enrichment Slide Show 011409
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Web 2.0 Enrichment Slide Show 011409

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Web 2.0 and Real Estate: License to Kill presentation for the Winston Salem region of the Allen Tate Co. presented by Mike Thornburg on Jan. 14, 2009

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Web 2.0 Enrichment Slide Show 011409

  1. 1. Consumers Embrace Web 2.0 Applications for Real Estate pp Licensed To Kill
  2. 2. Past, Present…Next Web 1 0 1.0 Web 2.0 Web 3.0
  3. 3. Wait, I missed Web 1.0! • Web 1.0 is the general term that has been t th t h b created to describe the Web before the burstingg of the dot-com bubble' in 2001. – from personal websites to blogs and blog site aggregation – from publishing to participation – from content management systems to links based on tagging (folksonomy)
  4. 4. Wait, I missed Web 1.0!
  5. 5. Web 2.0, taking aim at real estate Blogs Video Mash ups Mash-ups Social Networks
  6. 6. What is Web 2.0? • Web 2.0 refers to second generation web-based services that let people collaborate and share information online. • A confluence of a number of trends: Participation, Personalization & collaboration, Democratization of market access, Richer online apps • The transition of Web sites from isolated information silos to sources of content and functionality, thus becoming computing p platforms serving web applications to end-users. g pp • A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and quot;the market as a conversation“. (See ClueTrain Manifesto)
  7. 7. What is Web 2.0? • “The cluetrain stopped there four times a day for ten years and they never took delivery.” -- Veteran of a firm now free falling out of the Fortune 500 • The Cluetrain Manifesto (1999) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – 95 theses – quot;A powerful global conversation h b fl lbl ti has begun. Th Through th h the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct di t result, markets are getting smarter—and getting lt kt tti t d tti smarter faster than most companies.quot;
  8. 8. What’s a Blog? • “Word of mouth on steroids.” Yossi Vardi • A blog (short for web log) is a user generated website where entries are made in journal style and displayed in a reverse chronological order. • Blogs provide commentary or news on a particular subject, such as food, politics, or local news. • Most blogs are primarily textual although some focus on photographs, videos, or audio (podcasting), and are part of the wider network of social media.
  9. 9. What’s a Blog?
  10. 10. What’s a Blog?
  11. 11. What’s a Blog?
  12. 12. What’s a blog?
  13. 13. What’s a blog? Personal blogging gg g dominates Search engine friendly Unique differentiator ff Free (or cheap) ( p) exposure Makes you smart(er)
  14. 14. What’s a Blog? • TheFloridaBlog: A blog about the best (and worst) the Sunshine state has to offer us! • Sadie’s Take on Delaware Ohio: Delaware Ohio is a vibrant and Sadie s growing community located just north of Columbus. A one year-old boxer tells the community's tale and a few of her own! • Chicago Metro Area Real Estate - The daily adventures of a real estate agent serving the north side of Chi i h h id f Chicago, the north suburbs h h bb and the west suburbs. • Northern Virginia Real Estate Guide Blog: Keep up to date with the DC Metro Northern Virginia and Loudoun County real estate Metro, scene: contemporary real estate issues, exclusive market updates and more... • Realty Pupil - Exposing Real Estate - Real Estate Licensing Exposed: O student goes undercover to expose the going ons E d One t d t d t th i of a Real Estate School in Utah, sharing all the secrets of Real Estate Agents, and showing that anyone can do what a real estate agent does.
  15. 15. Video blogs growing in popularity
  16. 16. Do you Twitter?
  17. 17. Questions about Blogs and Blogging?
  18. 18. “Video killed the radio star…” • “They took the credit for your second symphony. Rewritten by machine and new technology technology, and now I understand the problems you can see. Video killed the radio star. Pictures came and broke your heart. And now we meet in an abandoned studio. We hear the playback and it seems so long ago ago. And you remember how the jingles used to go. In my mind and in my car, we can t rewind we've gone to far. can't we ve far Pictures came and broke your heart, put the blame on VTR. Video killed the radio star.” The Buggles, 1990
  19. 19. “Video killed the radio star…” • Web 2.0 is built on broadband riding a Level 3 fiber optic backbone • “Mo ing pict res” ha e “Moving pictures” have historically had high mass appeal • Video truly favors the “attractive and beautiful” • It’ free, or at least cheap, It’s f tl th and everyone becomes a producer
  20. 20. “Video killed the radio star…”
  21. 21. “Video killed the radio star…”
  22. 22. “Video killed the radio star…” No Houses for sale? Sell yourself!
  23. 23. “Video killed the radio star…”
  24. 24. “Video killed the radio star…” Over 200 000 000 YouTube 200,000,000 videos served up daily.
  25. 25. “Video killed the radio star…” Top 5 Online Video Websites ranked by Market Share of U.S. Visits Rank name domain Mar-08 Mar-07 Percent Change 1. YouTube www.youtube.com 73.18% 55.28% 32% 2. MySpaceTV www.myspacetv.com 9.21% 17.73% -48% 3. Google Video video.google.com 4.06% 8.42% -52% 4. Yahoo! Video video.search.yahoo.com 2.16% 2.63% -18% 5. 5 Break.com Break com www.break.com www break com 1.82% 1 82% 1.57% 1 57% 16%
  26. 26. “Video killed the radio star…”
  27. 27. Questions about Video?
  28. 28. MashUps: For Your Eyes Only • “Q Wh t do you get when you cross an “Q: What d th insomniac, an agnostic, and a dyslexic? • A: Someone who stays up all night wondering if there is a Dog.” Groucho Marx
  29. 29. MashUps • “…information and presentation are being separated in ways that allow for novel forms of reuse.quot; Sho Kuwamoto y • A MashUp is a website or application that combines content from more than one source into an integrated experience. e perience • Content used in MashUps is typically sourced from a third py party via a p public interface or API. • Many people are experimenting with MashUps using Google, eBay, Amazon, AOL, Windows Live, and Yahoo! APIs.
  30. 30. MashUps • New MashUps last six months • Top MashUp applications
  31. 31. MashUps
  32. 32. MashUps • Real Estate MashUps: (92 listed on Programmable Web) – Agent Earth, Auction Cloud BirdsEye Real Estate Earth Cloud, Search, CityCribs, CyberHomes, Earth Point Boise, eBay Real Estate, emongoo, eppraisal, FSBO Center, FSBO Map GoogleBase GooT be HomePriceMaps Map, GoogleBase, GooTube, HomePriceMaps, JustStepsAway, InternationalRealEstate, Nosy Neighbor Map, PlotOrNot, PropsMart, Real Estate ABC, RealEstateFU, RealtyBaron RealSearch, Shack Prices, Spyk Property Search, Trulia, Urban Registry, Zillow, ZipRealty
  33. 33. MashUps 891 listings
  34. 34. MashUps
  35. 35. MashUps
  36. 36. MashUps
  37. 37. MashUps
  38. 38. MashUps
  39. 39. MashUps
  40. 40. Questions about MashUps?
  41. 41. Web 2.0: the ultimate network “Where two or more of you are gathered…” Matthew 18:20
  42. 42. Web 2.0: the ultimate network • A social network is a social structure made of nodes (individuals or organizations) that are tied by one or more specific types of relations • In its simplest form, a social network is a map of all of the relevant ties between the nodes.
  43. 43. Web 2.0: the ultimate network • Notable Social Networks (according to WebTrends, – 43 Things, Adoos, Amie Street, AIM Pages, aSmallWorld, BlackPlanet, Babbello, Bebo, BlackPlanet Babbello Bebo Blue Dot, Blurty Bolt CarDomain Dot Blurty, Bolt, CarDomain, Care2, Classmates.com, Consumating, Cyworld, Dandelife, DeadJournal, Dodgeball.com, Doostang, Draugiem.lv, Ecademy, Eons.com, Facebook, Facebox, Faceparty, Flickr, Friendster, Fruhstuckstreff, GaiaOnline, G F h t k t ff G i O li Gazzag, G P t G d t GoPets, Graduates.com, GreatestJournal, Grono.net, GuildCafe, Hi5, Hyves, imeem, IMVU, IRC-Galleria, iWiW, Joga Bonito, Last.fm, LinkedIn, LiveJournal, LunarStorm, Meetin, MiGente.com, Mixi, MOG, Mugshot, Multiply, , , , , , g , p y, myGamma, MySpace, myYearbook, Naymz, Neurona, Nexopia, orkut, Passado, Plaxco, Piczo, Playahead, ProfileHeaven, Rediff Connexions, Reunion.com, Ruckus, Ryze.com, Yze, Sconex, Studivz, Studybreakers, Stumbleupon, TagWorld, TakingITGlobal, Studybreakers Stumbleupon TagWorld TakingITGlobal TheStudentCenter, Threadless, Tribe, Vampire Freaks, VietSpace, Vox, WannaNetwork, WAYN, WebBiographies, Windows Live Spaces, Xanga, Xing, Xuqa, Yahoo!360, Zaadz
  44. 44. Web 2.0: the ultimate network
  45. 45. Web 2.0: the ultimate network
  46. 46. Web 2.0: The Ultimate Network Facebook draws retailers
  47. 47. Web 2.0: the ultimate network
  48. 48. Web 2.0: the ultimate network
  49. 49. ActiveRain
  50. 50. Rating networks
  51. 51. Rating Networks
  52. 52. Rating Networks
  53. 53. Web 2.0: the ultimate network
  54. 54. Web 2.0: the ultimate network
  55. 55. Web 2.0: the ultimate network Largest city in the world!
  56. 56. Web 2.0: Second Life User to User Transactions Monthly User Hours Resident Peak Owned Concurrent Land users Mass
  57. 57. Social Media: Big Numbers Monthly US Market Share of Pages to Social Networks, 2007 - 2008 Average Visit Time to Social Networking by Age
  58. 58. Questions about S i l Q i b Social Networking and Media?
  59. 59. Okay…what’s next? • Web 1.0 was dial-up, 50K average p g bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will g be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0. ” —Reed Hastings founder of Netflix
  60. 60. Web 3.0 • Web 3.0 – Th Semantic Web The S ti W b • semantics of information and services on the web is defined, making it possible for the web to understand and satisfy the requests of people and machines tf l d hi – Web as a universal medium for data, information, and knowledge exchange – Third generation of Internet-based services that collectively comprise what might be called 'the intelligent Web’ – Ubiquitous connectivity – Intelligent applications – Distributed databases – Open technologies
  61. 61. What does all this mean for real estate? 1. Consumer i reshaping 1C is hi business. Real estate is no exception. 2. Bandwidth is destiny. 3. The value is not in what we do, but that which we know. 4. “If you don’t quite see the light, some outfit will come along that’s more attentive, g , more interesting, more fun to play with. Theses #89, The Cluetrain Manifesto.
  62. 62. Recommended Resources: • The ClueTrain Manifesto • Realty Blogging by Richard Nacht and Paul Chaney • The Long Tail by Chris Anderson • The World Is Flat by Thomas Friedman • Naked Conversations by Robert Scoble and Shel Israel • Net Gain by John Hagel III & Arthur G. Armstrong • New Rules for the New E N R l f th N Economy b K i K ll by Kevin Kelley • The Tipping Point and Blink by Malcolm Gladwell • Periodicals: – Wired, Fast Company, Business 2.0 • Podcasts: – TWIT, Diggnation, Revision 3, Buzz Out Loud, Planet Money • Blogs: – Boing Boing, Engadget, Mashable, The Onion, The Daily Dish • Online Resources: – www.micropersuasion.com – www.sethgodin.typepad.com – Microsoft blognewschannel com Microsoft.blognewschannel.com – www.squidoo.com – http://del.icio.us – www.commoncraft.com
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