Licensed to Kill: Consumers Embrace Web 2.0 Real Estate Applications

Licensed To Kill Consumers Embrace Web 2.0 Applications for Real Estate

Taking aim at the real estate business
Blogs
Video
Social Networks
Mash-ups

What is Web 2.0?
Web 2.0 refers to second generation web-based services that let people collaborate and share information online.
A confluence of a number of trends: Participation, Personalization & collaboration, Democratization of market access, Richer online apps
The transition of Web sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users .
A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation“. (See ClueTrain Manifesto)

What is Web 2.0?
“ The cluetrain stopped there four times a day for ten years and they never took delivery.” -- Veteran of a firm now free falling out of the Fortune 500
The Cluetrain Manifesto (1999) by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
95 theses
"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."

What is Web 2.0?

What’s a Blog?
“ Word of mouth on steroids.” Yossi Vardi
A blog (short for web log ) is a user generated website where entries are made in journal style and displayed in a reverse chronological order.
Blogs provide commentary or news on a particular subject, such as food, politics, or local news. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
Most blogs are primarily textual although some focus on photographs, videos, or audio (podcasting), and are part of a wider network of social media.

What’s a Blog?

What’s a Blog? Indexing over 71,000,000 weblogs

What’s a Blog?

What’s a Blog?
TheFloridaBlog : A blog about the best (and worst) the Sunshine state has to offer us!
Sadie’s Take on Delaware Ohio: Delaware Ohio is a vibrant and growing community located just north of Columbus. A one year-old boxer tells the community's tale and a few of her own!
Chicago Metro Area Real Estate - The daily adventures of a real estate agent serving the north side of Chicago, the north suburbs and the west suburbs.
Northern Virginia Real Estate Guide Blog : Keep up to date with the DC Metro, Northern Virginia and Loudoun County real estate scene: contemporary real estate issues, exclusive market updates and more...
Realty Pupil - Exposing Real Estate - Real Estate Licensing Exposed: One student goes undercover to expose the going ons of a Real Estate School in Utah, sharing all the secrets of Real Estate Agents, and showing that anyone can do what a real estate agent does.

“Video killed the radio star…”
“ They took the credit for your second symphony. Rewritten by machine and new technology, and now I understand the problems you can see. Video killed the radio star. Pictures came and broke your heart. And now we meet in an abandoned studio. We hear the playback and it seems so long ago. And you remember how the jingles used to go. In my mind and in my car, we can't rewind we've gone to far. Pictures came and broke your heart, put the blame on VTR.
Video killed the radio star.”
The Buggles, 1990

Web 2.0 is built on broadband riding a Level 3 fiber optic backbone
“Moving pictures” have historically had high mass appeal
Video truly favors the “attractive and beautiful”
It’s free, or at least cheap, and everyone becomes a producer

“Video killed the radio star…” Over 2000 homes posted for sale, 316 in Las Vegas

“Video killed the radio star…” No Houses for sale? Sell yourself!

“Video killed the radio star…” Over 100,000,000 YouTube videos served up daily today.

Web 2.0: the ultimate network “ Where two or more of you are gathered…” Matthew 18:20

Web 2.0: the ultimate network
A social network is a social structure made of nodes (individuals or organizations) that are tied by one or more specific types of relations
In its simplest form, a social network is a map of all of the relevant ties between the nodes .

Notable Social Networks (according to WebTrends, Jan. 2007)
43 Things, Adoos, Amie Street, AIM Pages, aSmallWorld, BlackPlanet, Babbello, Bebo, Blue Dot, Blurty, Bolt, CarDomain, Care2, Classmates.com, Consumating, Cyworld, Dandelife, DeadJournal, Dodgeball.com, Doostang, Draugiem.lv, Ecademy, Eons.com, Facebook, Facebox, Faceparty, Flickr, Friendster, Fruhstuckstreff, GaiaOnline, Gazzag, GoPets, Graduates.com, GreatestJournal, Grono.net, GuildCafe, Hi5, Hyves, imeem, IMVU, IRC-Galleria, iWiW, Joga Bonito, Last.fm, LinkedIn, LiveJournal, LunarStorm, Meetin, MiGente.com, Mixi, MOG, Mugshot, Multiply, myGamma, MySpace, myYearbook, Neurona, Nexopia, orkut, Passado, Piczo, Playahead, ProfileHeaven, Rediff Connexions, Reunion.com, Ruckus, Ryze.com, Yze, Sconex, Studivz, Studybreakers, Stumbleupon, TagWorld, TakingITGlobal, TheStudentCenter, Threadless, Tribe, Vampire Freaks, VietSpace, Vox, WannaNetwork, WAYN, WebBiographies, Windows Live Spaces, Xanga, Xing, Xuqa, Yahoo!360, Zaadz

Really big social networks:
Black Planet (African American) 18,000,000
Bebo (School & college) 31,000,000
Broadcaster.com 26,000,000
Classmates.com 40,000,000
Facebook (General) 12,000,000
Friendster(General) 29,100,000
LinkedIn (Business) 10,000,000
LiveJournal (Blogging) 10,921,263
MySpace (General) 130,000,000
Orkut (Google) 36,532,811
Reunion.com (locate friends & family) 28,000,000
WAYN (Travel & leisure) 8,000,000
WindowsLive Spaces (formerly MSN) 120,000,000
Xanga (Weblogs, Diaries) 40,000,000
Yahoo! 360 (Linked to Yahoo! IDs) 4,700,000

Web 2.0: the ultimate network 21,000,000 members

Web 2.0: the ultimate network 10,000,000 members

Web 2.0: the ultimate network 40,000,000

Web 2.0: the ultimate network 26,000 members

Web 2.0: the ultimate network Word travels quickly on Web 2.0

Web 2.0: the ultimate network 2 nd largest city in USA

MashUps: For Your Eyes Only
“ Q: What do you get when you cross an insomniac, an agnostic, and a dyslexic?
A: Someone who stays up all night wondering if there is a Dog.”
Groucho Marx

MashUps
“… information and presentation are being separated in ways that allow for novel forms of reuse." Sho Kuwamoto
A MashUp is a website or application that combines content from more than one source into an integrated experience.
Content used in MashUps is typically sourced from a third party via a public interface or API.
Many people are experimenting with MashUps using Google, eBay, Amazon, AOL, Windows Live, and Yahoo! APIs.

MashUps

MashUps
New MashUps last six months
Top MashUp applications
See MashUps of the day at www.programmableweb.com

MashUps
Real Estate MashUps: (92 listed on Programmable Web)
Agent Earth, Auction Cloud, BirdsEye Real Estate Search, CityCribs, CyberHomes , Earth Point Boise, eBay Real Estate, emongoo, eppraisal, FSBO Center, FSBO Map, GoogleBase, GooTube, HomePriceMaps, JustStepsAway, InternationalRealEstate, Nosy Neighbor Map, PlotOrNot, PropsMart, Real Estate ABC, RealEstateFU, RealtyBaron RealSearch, Shack Prices, Spyk Property Search, Trulia , Urban Registry, Zillow , ZipRealty

MashUps Makes MLS redundant?

MashUps It’s all about presentation! Google Base

MashUps

MashUps Ask $315,000 Zestimate $286,099

MashUps Cut out the real estate agent!

MashUps www.cyberhomes.com

MashUps

What Web 2.0 means for real estate? When you were young and your heart was an open book, You used to say live and let live. (You know you did, you know you did, you know you did) But in this ever-changing world in which we live in Makes you give in and cry, Say live and let die! Live and let die, Live and let die, Live and let die. Paul and Linda McCartney

What Web 2.0 means for real estate?
Consumer is reshaping business. Real estate is no exception.
Bandwidth is destiny.
The value is not in what we do, but that which we know.
“ If you don’t quite see the light, some outfit will come along that’s more attentive, more interesting, more fun to play with. Theses #89, The Cluetrain Manifesto.

Recommended Reading:
The ClueTrain Manifesto
Realty Blogging by Richard Nacht and Paul Chaney
The Long Tail by Chris Anderson
The World Is Flat by Thomas Friedman
Naked Conversations by Robert Scoble and Shel Israel
Net Gain by John Hagel III & Arthur G. Armstrong
New Rules for the New Economy by Kevin Kelley
Real Estate Confronts the Future by Stefan Swanepoel and Tom Dooley
The Tipping Point and Blink by Malcolm Gladwell
Periodicals:
Wired, Fast Company, Business 2.0
Online Resources:
www.micropersuasion.com
www.sethgodin.typepad.com
Microsoft.blognewschannel.com
www.squidoo.com
http://del.icio.us

Mike is available to speak to your group
Mike Thornburg
www.mikethornburg.com
[email_address]
[email_address]
704.227.3294 Work
704.756.7918 Mobile

Licensed to Kill: Consumers Embrace Web 2.0 Real Estate Applications

by Mike Thornburg on Apr 21, 2007

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