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Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
Social Media 101: For Nonprofits
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Social Media 101: For Nonprofits

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An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like …

An overview of how nonprofits are using social media on the web and how others can improve their outreach efforts in a web 2.0 world. It's a "101" program, so it focuses on the basics of networks like Facebook, LinkedIn, blogs, Twitter and Flickr.

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  • Kids of social networks
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    • 1.  
    • 2. Web 1.0 <ul><li>Webmasters/Groups control sites-- and the message </li></ul><ul><li>Limited options for action </li></ul><ul><li>People go to the content </li></ul><ul><li>Users=passive </li></ul>
    • 3. Web 2.0 <ul><li>Users and organizations share ownership of “the message” </li></ul><ul><li>Unlimited options for action- sharing, commenting, blogging, etc. </li></ul><ul><li>Content comes to the people </li></ul><ul><li>Users= </li></ul><ul><li>Extremely active </li></ul>
    • 4. Why Use Social Media? <ul><li>It’s Free </li></ul><ul><li>Easy way to connect </li></ul><ul><li>Get people invested in your brand </li></ul><ul><li>The best part: YOU are the media </li></ul>
    • 5. … People are Getting Involved: <ul><li>In 2005, 8% of all adults online had a profile on a social network. Today, 35% do. </li></ul><ul><li>Of Online Community Members: </li></ul><ul><ul><li>75% participate in communities related to social causes (up 30% from ‘06) </li></ul></ul><ul><ul><li>40% do so at least monthly </li></ul></ul><ul><li>21% of members said their involvement with nonprofits has increased </li></ul><ul><li>Center for the Digital Future, USC Annenberg; Pew Internet & American Life Report, 2009 </li></ul>
    • 6. …And other nonprofits are too <ul><li>86% of nonprofits are on at least one social networking site </li></ul><ul><li>Facebook is by far the most popular (74%) </li></ul><ul><li>Most dedicate equivalent of 1/4 to 1/2 a regular employee </li></ul>
    • 7. There’s a lot of social media out there…
    • 8. Today we’ll focus on just a few:
    • 9. Facebook <ul><li>Personal social networking site </li></ul><ul><li>Over 300 million active users </li></ul><ul><li>+35 demographic is fastest-growing! </li></ul><ul><li>Facebook official statistics </li></ul>
    • 10. Groups & Fan Pages <ul><li>User-managed vs. org.-managed </li></ul><ul><li>Pages-only features: measure traffic, no limits to fan #s and customizable </li></ul>
    • 11. Elements of a Successful Fan Page: <ul><li>Compelling character </li></ul><ul><li>Encourages interaction </li></ul><ul><li>Regular content updates </li></ul>
    • 12. Good Practices <ul><li>Provide regular content- including pictures, discussion topics and links to articles from the Internet </li></ul><ul><li>Invite people to comment and contribute, provide incentives </li></ul><ul><li>Regular updates to Fans reminds them you’re around </li></ul>
    • 13. Start Facebooking! <ul><li>Set up a personal profile and Fan Page </li></ul>
    • 14. Start Facebooking! <ul><li>Set up a personal profile and Fan Page </li></ul><ul><li>Invite five people to become a Fan of your site </li></ul>
    • 15. Start Facebooking! <ul><li>Set up a personal profile and Fan Page </li></ul><ul><li>Invite five people to become a Fan of your site </li></ul><ul><li>Post a link to an interesting article on your wall </li></ul>
    • 16. <ul><li>Professional social networking site </li></ul><ul><li>Over 36 million members </li></ul><ul><li>Average user age is 41, with household income of more than $100,000 </li></ul><ul><li>Source: LinkedIn Demographic Data Jun08 </li></ul>
    • 17. Profile and Company Pages <ul><li>Employees, board members and volunteers can connect to the organization </li></ul><ul><li>Reach out to professionals, potential donors and volunteers through networking tools </li></ul>
    • 18. <ul><li>Issue-focused group </li></ul><ul><li>Provides regular updates </li></ul><ul><li>Creates professional community </li></ul>Get others involved: Group Pages
    • 19. Good Practices <ul><li>Essential for staff and board members to have profiles </li></ul><ul><li>You control affiliation- don’t just give it away </li></ul><ul><li>Issue- or geography-based groups are most popular </li></ul>
    • 20. Start Networking! <ul><li>Create a profile for yourself and your organization </li></ul>
    • 21. Start Networking! <ul><li>Create a profile for yourself and your organization </li></ul><ul><li>Connect with five people you know professionally </li></ul>
    • 22. Start Networking! <ul><li>Create a profile for yourself and your organization </li></ul><ul><li>Connect with five people you know professionally </li></ul><ul><li>Join a professional or interest group </li></ul>
    • 23. Blogs <ul><li>Simple publishing sites that feature posts written by amateurs (usually) </li></ul><ul><li>Blogger and Wordpress combined have more unique worldwide visitors than any other social networking site </li></ul>
    • 24. <ul><li>True, compelling stories </li></ul><ul><li>Allows comments </li></ul><ul><li>Uses user-made content </li></ul><ul><li>Full of feel-good content from other social media sites </li></ul>Telling Your Story
    • 25. Best Practices <ul><li>Voice can be personal and immediate </li></ul><ul><li>Content targeted at what a specific demographic needs and wants </li></ul><ul><li>Must be regularly updated, comments moderated </li></ul><ul><li>Linked to from all other social sites </li></ul>
    • 26. Start Blogging! <ul><li>Sign up for a blog, write a quick post </li></ul>
    • 27. Start Blogging! <ul><li>Sign up for a blog, write a quick post </li></ul><ul><li>Search for blogs that interest you (Alltop.com or google blog search) </li></ul>
    • 28. Start Blogging! <ul><li>Sign up for a blog, write a quick post </li></ul><ul><li>Search for blogs that interest you (Alltop.com or google blog search) </li></ul><ul><li>Comment on at least two posts </li></ul>
    • 29. Twitter <ul><li>“ Micro-blogging” site </li></ul><ul><li>Very popular amongst communications professionals and journalists </li></ul><ul><li>In December 2008 4.5 million people visited Twitter - a 753% increase from 2007 </li></ul><ul><li>70% of users joined in 2008 </li></ul><ul><li>5-10 thousand new accounts created each day </li></ul><ul><li>Compete (December 2008), Hubspot State of the Twittersphere (December 2008) </li></ul>
    • 30. How it Works <ul><li>Posts: “Tweets” of up to 140 characters </li></ul><ul><li>“ Followers” receive messages automatically </li></ul><ul><li>Often include links </li></ul>
    • 31. <ul><li>Increases their exposure </li></ul><ul><li>Diverse content </li></ul><ul><li>Thanks & involves community </li></ul>Organizational Tweets
    • 32. Twitter Fundraising <ul><li>Raised +$10,000 in 48 hours </li></ul><ul><li>Deadline, clear call to action </li></ul><ul><li>Recognized donors and Tweeters </li></ul><ul><li>Integrated with other social media (widget) </li></ul>
    • 33. Best Practices <ul><li>Very regular updates- shelf-life of Tweets is 2-5 minutes max. </li></ul><ul><li>Include shortened links to content </li></ul><ul><li>Re-tweet (RT) relevant content from other people </li></ul><ul><li>Remember- it’s about forming relationships </li></ul>
    • 34. Tweeting Tools <ul><li>Third party tools are essential for Twitter </li></ul><ul><li>Directories- find people in your area </li></ul><ul><li>Applications- Manage your followers, schedule Tweets </li></ul><ul><li>Link shortening sites </li></ul>
    • 35. Start Tweeting! <ul><li>Sign up for an account </li></ul>
    • 36. Start Tweeting! <ul><li>Sign up for an account </li></ul><ul><li>Search for nonprofits and people in your area, follow them </li></ul>
    • 37. Start Tweeting! <ul><li>Sign up for an account </li></ul><ul><li>Search for nonprofits and people in your area, follow them </li></ul><ul><li>Start a conversation with five people (use @ symbol to target them) </li></ul>
    • 38. Flickr <ul><li>Media Sharing site- with Photos and some video </li></ul><ul><li>64 million users around the world </li></ul><ul><li>Holds more than 3 billion images </li></ul><ul><li>2.5 to 3 million photos uploaded each day </li></ul>
    • 39. Photo Campaigns <ul><li>Oxfam America leverages existing members for content </li></ul><ul><li>Simple and coordinated </li></ul><ul><li>Promoted across social media </li></ul>
    • 40. Good Practices <ul><li>Post pictures online from events, etc. as soon as they end </li></ul><ul><li>Use titles of photos and descriptions to tell a story </li></ul><ul><li>Post pictures to groups for more exposure </li></ul>
    • 41. Start Sharing! <ul><li>Sign up for an account, upload your most recent batch of photos </li></ul>
    • 42. Start Sharing! <ul><li>Sign up for an account, upload your most recent batch of photos </li></ul><ul><li>Search for a group in your geographic/impact area, join it </li></ul>
    • 43. Start Sharing! <ul><li>Sign up for an account, upload your most recent batch of photos </li></ul><ul><li>Search for a group in your geographic/impact area, join it </li></ul><ul><li>Submit relevant, best photos to a group; link to them online </li></ul>
    • 44. Quick note about <ul><li>Flip Video Camera- Costs Around $100 ($150 for HD) </li></ul><ul><li>Produces high-quality video that needs very little editing </li></ul><ul><li>Perfect for web video filmed up close </li></ul>
    • 45. GET STARTED: POST IT! <ul><li>P EOPLE </li></ul><ul><li>O BJECTIVES </li></ul><ul><li>S TRATEGY </li></ul><ul><li>T ECHONOLOY </li></ul><ul><li>_ SPACE </li></ul><ul><li>I INTEGRATION </li></ul><ul><li>T RACKING </li></ul><ul><li>! FUN! </li></ul>
    • 46. P OST IT!: People <ul><li>Who are you trying to target? </li></ul><ul><li>Write down three things your target audience wants. </li></ul>
    • 47. P O ST IT!: Objectives <ul><li>What are you trying to do? </li></ul><ul><li>What do you want users to do? </li></ul><ul><li>Write down three goals for your social media campaign </li></ul><ul><li>(Measurable goals are best) </li></ul>
    • 48. PO S T IT!: Strategy <ul><li>What do you need to produce to attract users? </li></ul><ul><li>Write down three ideas for content you can post </li></ul>
    • 49. POS T IT!: Technology <ul><li>What tools should you use? How can you connect them? </li></ul><ul><li>Pick one subject to post about, write how it would work on a blog, Facebook and Twitter. </li></ul>
    • 50. POST I T!: Integration <ul><li>How can you link your social media efforts with one another? OR with what you’re already doing? </li></ul><ul><li>Write down three things you do already that could be applied to social media. </li></ul>
    • 51. POST I T !: Tracking <ul><li>How will you measure your success (or failure)? </li></ul><ul><li>Set up a Google Alert or other account </li></ul>
    • 52. POST IT ! : HAVE FUN! <ul><li>Have fun! </li></ul>
    • 53. The bottom line <ul><li>Be honest, be transparent </li></ul><ul><li>Listening is as important as speaking </li></ul><ul><ul><li>Set up a Google Alert for your organization </li></ul></ul><ul><li>Whatever content you produce can be shared- be sure it’s useful to users </li></ul><ul><li>Don’t be shy- ask questions & connect </li></ul>
    • 54. THANKS! <ul><li>Feel Free to contact me with any questions, concerns or ideas: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: miketewing </li></ul>
    • 55. Resources <ul><li>“ Social Media for Social Good,” Ian Schaefer; http://www.slideshare.net/ischafer/social-media-for-social-good-presentation </li></ul><ul><li>“ Social Media for Nonprofits,” primalmedia; http://www.slideshare.net/PrimalMedia/social-media-non-profits?src=related_normal&rel=239962 </li></ul><ul><li>“ LinkedIn Demographic Data Jun08,” http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation </li></ul>

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