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Introduction to Online Video
 

Introduction to Online Video

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Presented to nonprofit clients of Chicago Access Network Television (http://www.cantv.org) as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation ...

Presented to nonprofit clients of Chicago Access Network Television (http://www.cantv.org) as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation includes strategies nonprofits can use for developing effective videos and demonstrations of how to use video online, including basic editing, uploading, and measuring. The presentation also included information on how to use video in major social media sites like Facebook and Twitter after uploading to YouTube and Blip.tv. Questions? Contact miketewing@gmail.com.

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  • “Answer Bit”- Short, concise Q&A *“Serial Videos”- Repeated theme“Issue Shows”- Be THE Expert
  • Producing content: Equipment & FacilitiesTraining or Outreach NeededBasic free software v paid programs
  • Measurable impact (traffic, donations)Social Media “Metrics”:Views/ ImpressionsInteractions/ ClicksFans/ Followers/ SubscribersUser Data (geography, demographics, etc.)

Introduction to Online Video Introduction to Online Video Presentation Transcript

  • Chicago Access Network Television (CAN TV) Presents
    Introduction to Online Video
  • Welcome!
    CAN TV gives all Chicagoans a voice on cable television
    Addressing local organizations’ communications needs
    • About Me: Mike Ewing
    Americorps VISTA with the Digital Arts Service Corps
    mewing@cantv.org
  • Before we start…
    What are you hoping to learn?
  • Today’s Workshop
    Five Steps of Video:
    Listen- See what’s out there
    Plan- Set a course towards your goals
    Short Break
    Share- Produce videos & get them online
    Connect- Distribute video across the web
    Measure- Evaluate impact of efforts
    Plenty of time for questions!
  • Nonprofits & Online Video
    Tell you story to the community directly; BE the media
    Add resources or compelling content to online efforts
    “I get phone calls almost every day from vets who say they watched the shows”- CAN TV Client
    ?
    Does anyone use online video?
    What barriers do you face?
  • Step One: Listen
    Social media is a conversation
    Listen to your:
    Clients/ constituents
    Competitors & Peers
    Listen for:
    Popular topics
    Consistent issues/ questions
  • Social Media Decision Guide
    The “POST” Method*
    People
    Objectives
    Strategy
    Tools*Developed by Forrester Research
    Step Two: Plan
  • POST: People
    Choose a type of person or existing community as your “target audience”
    Be as specific as possible
    Keep their online activities in mind
    What audiences are you targeting?
  • POST: Objective
    Choose appropriate goals to address online and with video
    Connect with measurable actionsExample: “Increase awareness” =
    Number of video views
    What current communications goals are you focusing on?
  • What Video is Good At…
    Increasing website traffic
    Encouraging engagement/ sharing
    Providing resources/ information
    Reaching new audiences
  • POST: Strategy
    Develop a plan to engage your audience/ move them to action
    Utilize your organization’s strengths
    Integrate video into marketing
    Experiment with video techniques
    Example: Q&A, Video Series, Issue focus
    What strategies/ video techniques could your organization use?
  • POST: Technology
    Pick tools for connecting with audiences & distributing videos
    • Full-length shows, +30 min
    • Extensive distribution
    • 15 min. video limit
    • Good for short clips
    • YouTube for Nonprofits
  • Distributing Your Video Online
    Hotline Video
    CAN TV 21
    Digital Video
    (Flash Drive)
    Potential Audience
    1 million people
    TV/Video Sites
    (iTunes, etc.)
    Potential Audience
    +170 Million in U.S.
    Blip.tv
    YouTube
    Potential Audience
    +450 Million
    E-Newsletter
    Blog
    Twitter
    Facebook
    Website
    E-Mail Blast
    Which communication tools could your organization add video to?
  • POST Conclusions
    ?
    • What are your POST Plans?
    • Any Questions?
    Short Break
  • Step Three: Share
    Create your content and make it available to an online audience
    Screen and edit videos to focus on most interesting moments*
    Upload to a variety of video sites; include all necessary information*
  • Step Four: Connect
    Turn contacts into supporters by adding video to your sites online
    Add videos using:
    Links*
    Embed Codes*
    RSS Feeds*
    Third Party Applications
  • Step Five: Measure
    Gauge the popularity/effectiveness of efforts with social media “metrics”
    Identify impact on Objectives
    Utilize built-in features of video and social media sites
    Blip.tv Statistics*
    Facebook Insights*
  • To Review
    Listen
    Before you speak, see what others say
    Plan
    Chart a course to success with the POST method
    Share
    Edit & upload videos for maximum effectiveness
    Connect
    Spread videos through social networks and online
    Measure
    Keep track of progress- rework strategy if needed
  • Any Questions?
    ?
  • Homework
    Set up an account on Blip.tv and upload an entire show
    Screen your video and edit it into a shorter clip- upload to YouTube
    Visit the “measurement” section of your sites and print out a report
  • Thanks for Coming!
    Contact me: mewing@cantv.org
    Additional Resources: cantvnpos.wikispaces.com
    CAN TV: www.cantv.org
    312-738-1400