Your SlideShare is downloading. ×
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Introduction to Online Video
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Introduction to Online Video

593

Published on

Presented to nonprofit clients of Chicago Access Network Television (http://www.cantv.org) as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation …

Presented to nonprofit clients of Chicago Access Network Television (http://www.cantv.org) as part of a pilot program with the Digital Arts Service Corps and Americorps VISTA, this presentation includes strategies nonprofits can use for developing effective videos and demonstrations of how to use video online, including basic editing, uploading, and measuring. The presentation also included information on how to use video in major social media sites like Facebook and Twitter after uploading to YouTube and Blip.tv. Questions? Contact miketewing@gmail.com.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
593
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • “Answer Bit”- Short, concise Q&A *“Serial Videos”- Repeated theme“Issue Shows”- Be THE Expert
  • Producing content: Equipment & FacilitiesTraining or Outreach NeededBasic free software v paid programs
  • Measurable impact (traffic, donations)Social Media “Metrics”:Views/ ImpressionsInteractions/ ClicksFans/ Followers/ SubscribersUser Data (geography, demographics, etc.)
  • Transcript

    • 1. Chicago Access Network Television (CAN TV) Presents
      Introduction to Online Video
    • 2. Welcome!
      CAN TV gives all Chicagoans a voice on cable television
      Addressing local organizations’ communications needs
      • About Me: Mike Ewing
      Americorps VISTA with the Digital Arts Service Corps
      mewing@cantv.org
    • 3. Before we start…
      What are you hoping to learn?
    • 4. Today’s Workshop
      Five Steps of Video:
      Listen- See what’s out there
      Plan- Set a course towards your goals
      Short Break
      Share- Produce videos & get them online
      Connect- Distribute video across the web
      Measure- Evaluate impact of efforts
      Plenty of time for questions!
    • 5. Nonprofits & Online Video
      Tell you story to the community directly; BE the media
      Add resources or compelling content to online efforts
      “I get phone calls almost every day from vets who say they watched the shows”- CAN TV Client
      ?
      Does anyone use online video?
      What barriers do you face?
    • 6. Step One: Listen
      Social media is a conversation
      Listen to your:
      Clients/ constituents
      Competitors & Peers
      Listen for:
      Popular topics
      Consistent issues/ questions
    • 7. Social Media Decision Guide
      The “POST” Method*
      People
      Objectives
      Strategy
      Tools*Developed by Forrester Research
      Step Two: Plan
    • 8. POST: People
      Choose a type of person or existing community as your “target audience”
      Be as specific as possible
      Keep their online activities in mind
      What audiences are you targeting?
    • 9. POST: Objective
      Choose appropriate goals to address online and with video
      Connect with measurable actionsExample: “Increase awareness” =
      Number of video views
      What current communications goals are you focusing on?
    • 10. What Video is Good At…
      Increasing website traffic
      Encouraging engagement/ sharing
      Providing resources/ information
      Reaching new audiences
    • 11. POST: Strategy
      Develop a plan to engage your audience/ move them to action
      Utilize your organization’s strengths
      Integrate video into marketing
      Experiment with video techniques
      Example: Q&A, Video Series, Issue focus
      What strategies/ video techniques could your organization use?
    • 12. POST: Technology
      Pick tools for connecting with audiences & distributing videos
      • Full-length shows, +30 min
      • 13. Extensive distribution
      • 14. 15 min. video limit
      • 15. Good for short clips
      • 16. YouTube for Nonprofits
    • Distributing Your Video Online
      Hotline Video
      CAN TV 21
      Digital Video
      (Flash Drive)
      Potential Audience
      1 million people
      TV/Video Sites
      (iTunes, etc.)
      Potential Audience
      +170 Million in U.S.
      Blip.tv
      YouTube
      Potential Audience
      +450 Million
      E-Newsletter
      Blog
      Twitter
      Facebook
      Website
      E-Mail Blast
      Which communication tools could your organization add video to?
    • 17. POST Conclusions
      ?
      • What are your POST Plans?
      • 18. Any Questions?
      Short Break
    • 19. Step Three: Share
      Create your content and make it available to an online audience
      Screen and edit videos to focus on most interesting moments*
      Upload to a variety of video sites; include all necessary information*
    • 20. Step Four: Connect
      Turn contacts into supporters by adding video to your sites online
      Add videos using:
      Links*
      Embed Codes*
      RSS Feeds*
      Third Party Applications
    • 21. Step Five: Measure
      Gauge the popularity/effectiveness of efforts with social media “metrics”
      Identify impact on Objectives
      Utilize built-in features of video and social media sites
      Blip.tv Statistics*
      Facebook Insights*
    • 22. To Review
      Listen
      Before you speak, see what others say
      Plan
      Chart a course to success with the POST method
      Share
      Edit & upload videos for maximum effectiveness
      Connect
      Spread videos through social networks and online
      Measure
      Keep track of progress- rework strategy if needed
    • 23. Any Questions?
      ?
    • 24. Homework
      Set up an account on Blip.tv and upload an entire show
      Screen your video and edit it into a shorter clip- upload to YouTube
      Visit the “measurement” section of your sites and print out a report
    • 25. Thanks for Coming!
      Contact me: mewing@cantv.org
      Additional Resources: cantvnpos.wikispaces.com
      CAN TV: www.cantv.org
      312-738-1400

    ×