The reactive web-service-automatic-lead-generation
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The reactive web-service-automatic-lead-generation






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The reactive web-service-automatic-lead-generation Presentation Transcript

  • 1. The Reactive Web
    Automatic Lead Generation
  • 2. Background
    • Organizations invest significantly to improve their online presence and drive more traffic to their websites
    • 3. Web design, blogging and SEO investments increase
    • Web analytics tools only provide general trends and statistics
    • 4. Detailed visitor behavior and demographics are overlooked
    • 5. Sales teams cannot leverage marketing efforts
    High quality traffic isn't converted Into qualified leads
  • 6. Background
    Until now, organizations couldn't:
    • Detect high-potential visitors in (real) time
    • 7. React automatically to relevant visitors
    • 8. Interact with VIP/high-potential visitors (chat, video call,…)
    • 9. Alert sales on potential customers and their interests
    • 10. Proactively pursue visiting organizations
    • 11. Convert visitors into qualified leads
    • 12. Improve up-sell and cross-sell
    • 13. Create qualified leads, automatically
    now you can…
  • 14. Why go Reactive?
    Would you miss the chance to interact with potential customers in your offices?
    Would you ignore visitors checking out your booth at a convention?
    Would you intentionally overlook high-potential, online visitors?
    … Off course not!
    You would react to them, try to get some contact info, understand their needs…
    You’ve invested in SEO and content but,
    • is your web site generating qualified leads or just statistics?
    • 15. Are you reacting to visitors? or just hoping they will contact you, eventually…
    • 16. Are you wasting efforts chatting with visitors that don’t convert/buy ?
    • 17. Can you targetspecific visitors and automatically react to them?
  • The ReactiveWeb
    • The ReactiveWeb provides real-time analytics and on-screen reactions to specific visitors based on their behavior
    • 18. The ReactiveWeb can detect and react to specific visit’s scenarios based on the visitor’s:
    • 19. Geographical location and Organization
    • 20. Search terms used and Referring sites
    • 21. Online Behavior (page clicks), # of Pages in visit, # of Previous visits and more
    • 22. Various combinations of multiple parameters
    • 23. Scoring models
    • 24. The ReactiveWeb is available as a service (over the web) or as an enterprise deployment (on premise)
  • Smart Reactions > More Leads > More Sales
    Reacting to relevant visitors based on their location, organization or interest in your products can "hook" them in and
    • Convert anonymous visitors into leads
    • 25. Create new up-sell and cross-sell opportunities
    • 26. Improve service and bottom line sales
    The ReactiveWeb Service analyzes and reacts to visitor scenarios according to your business goals and specifications.
  • 27. The Reactive Web Service
    When using the on-premise deployment, additional integrations can be created, for example:
    • Integrate Online Chat or Video conferencing for value-based interaction with high potential or VIP customers
    • 28. Integrate CRM and BI systems to correlate behavioral patterns with known customer profiles and business campaigns
  • Example Scenarios
    • React to visitors from French organizations, returning for a second visit, looking at your High-end Products
    • 29. Offer a free consult to visitors that searched for “imaging software” in Google, and browsed more then 5 pages in your site
    • 30. Offer an online video call with a sales agent to visitors from European companies that visited your site more then 5 times this month and were looking for business partnerships
  • Getting Started > 1-2-3 React!
    Use out of the box reactions to target online visitors (Companies from W. Europe or 2nd time visitors interested in Housing, etc.)
    Review your online visitors, organizations, locations, search terms, pages visited etc.
    Add specific reactions to interesting prospects you saw (Company x searched for “product X with Feature Y” or Italians interested in your enterprise product)
    • Sit back and relax as the Reactive Web service targets, reacts and turns your visitors into leads and customers!
  • Hit the Iron while its hot!
    • Get real-time analysis of your web site’s visitors
    • 31. Define automatic visitor reactions easily
    • 32. See who’s hot and who’s not
    • 33. Target the right message to the right visitor
    • 34. Empower your sales team with accurate customer data
    • 35. Turn your online visitors into leads and improve sales
  • Thank you
    Contact us > and start reacting!