The Reactive Web Service Overview


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The ReactiveWeb Service offers scenario based reactions that turn online visitors into leads.
React to targeted visitors based on demographics, company name and online behavior and convert them to hot leads.

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The Reactive Web Service Overview

  1. 1. The Reactive Web<br />Real-time Detection and Reaction to Online Behavior<br />
  2. 2. Background<br />Organizations struggle to drive more traffic to their websites but cant maximize the value of online visitors<br />Standard web analytics tools only provide general trends and statistics and are not enough <br />Until now, organizations couldn't:<br /><ul><li>Detect high-potential visitors in (real) time
  3. 3. React automatically to relevant visitors
  4. 4. Interact with VIP/high-potential visitors (chat, video call,…)
  5. 5. Convert visitors into qualified leads
  6. 6. Improve up-sell and cross-sell</li></li></ul><li>Why go Reactive?<br />Would you ignore visitors checking out your booth at a convention?<br />Would you miss the chance to interact with potential customers in your offices? <br />… Off course not! <br />You would you react to them, try to get some contact info, understand their needs…<br />Is your web site generating qualified leads or just statistics?<br />Are you reacting to visitors? or just hoping they will contact you, eventually…<br />Are you wasting efforts chatting with visitors that don’t convert/buy ?<br />Can you targetspecific visitors and automatically react to them?<br />
  7. 7. The ReactiveWeb<br />The ReactiveWeb provides real-time analytics and on-screen reactions to specific visitors based on their behavior<br />The ReactiveWeb is available as a service (over the web) or as an enterprise deployment (on premise)<br />The ReactiveWeb can detect and react to specific visit’s scenarios based on the visitor’s:<br /><ul><li>Geographical location and Organization
  8. 8. Search terms used and Referring sites
  9. 9. Online Behavior (page clicks), # of Pages in visit, # of Previous visits and more
  10. 10. Various combinations of multiple parameters</li></li></ul><li>Smart Reactions > More Leads > More Sales<br />Reacting to relevant visitors based on their location, organization or interest in your products can "hook" them in and <br /><ul><li>Convert anonymous visitors into leads
  11. 11. Create new up-sell and cross-sell opportunities
  12. 12. Improve service and bottom line sales</li></ul>The ReactiveWeb Service analyzes and reacts to visitor scenarios according to your business goals and specifications.<br />
  13. 13. The Reactive Web Service<br />When using the on-premise deployment, additional integrations can be created, for example:<br /><ul><li>Integrate Online Chat or Video conferencing for value-based interaction with high potential or VIP customers
  14. 14. Integrate CRM and BI systems to correlate behavioral patterns with known customer profiles and business campaigns</li></li></ul><li>Example Scenarios<br /><ul><li>React to visitors from French organizations, returning for a second visit, looking at your High-end Products
  15. 15. Offer a free consult to visitors that searched for “imaging software” in Google, and browsed more then 5 pages in your site
  16. 16. Offer an online video call with a sales agent to visitors from European companies that visited your site more then 5 times this month and were looking for business partnerships</li></li></ul><li>Getting Started > 1-2-3 React!<br />Use out of the box reactions to target online visitors (Companies from W. Europe or 2nd time visitors interested in Housing, etc.)<br />Review your online visitors, organizations, locations, search terms, pages visited etc.<br />Add specific reactions to interesting prospects you saw (Company x searched for “product X with Feature Y” or Italians interested in your enterprise product)<br /><ul><li>Sit back and relax as the Reactive Web service targets, reacts and turns your visitors into leads and customers!</li></li></ul><li>Hit the Iron while its hot!<br /><ul><li>Get real-time analysis of your web site’s visitors
  17. 17. Define automatic visitor reactions easily
  18. 18. See who’s hot and who’s not
  19. 19. Target the right message to the right visitor
  20. 20. Turn your online visitors into leads and improve sales</li></li></ul><li>Contact us > and start reacting!<br /><br /><br />
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