Propel Pages C.A.U.S.E. web design methodology

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This illustrates the C.A.U.S.E. website design methodology developed by Mike Stover of Propel Pages. It covers all aspects of correct website design for optimum performance.

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Propel Pages C.A.U.S.E. web design methodology

  1. 1. C.A.U.S.E. Web Design Methodology
  2. 2. C.A.U.S.E. <ul><li>What is C.A.U.S.E.? </li></ul><ul><li>C.A.U.S.E. will cause people to find you. </li></ul><ul><li>C.A.U.S.E. will cause your website to work for everyone. </li></ul>
  3. 3. C. A.U.S.E. <ul><li>Cross-Browser Compatible </li></ul>Mobile Devices: ?^ Google web crawler is a browser! Users Avg. Tech May 2009 User Statistics Safari FireFox IE6 IE7 2.6% 3% 41% 19% 26.5% 36% 27% 34%
  4. 4. The Mobile World Further identification of your target user is important. Business vs Tech vs Consumer
  5. 5. Will your website work in a mobile environment? Old site New site Navigation Company Info Logo
  6. 6. C. A. U.S.E. <ul><li>Accessibility </li></ul><ul><ul><li>Is your website accessible to everyone? </li></ul></ul><ul><li>Corporate Accessibility? </li></ul><ul><ul><li>Plug-ins not installed </li></ul></ul><ul><ul><li>Frames Blocked </li></ul></ul><ul><li>Don’t go changin’… </li></ul><ul><ul><li>Best viewed by – pop-ups blocked </li></ul></ul>
  7. 7. C.A. U. S.E. Definition of Usability *Source: Don’t Make Me Think: A Common Sense Guide to Web Usability by Steve Krug Usability • making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated.*
  8. 8. The Basics of User-Centered Design <ul><ul><li>Get to know your target users </li></ul></ul><ul><ul><li>Build a Website containing the information they want </li></ul></ul><ul><ul><li>Make the site as simple as possible to use </li></ul></ul><ul><ul><li>Create easy paths of conversion </li></ul></ul><ul><ul><li>Measure what matters </li></ul></ul><ul><ul><li>Tweak, test, and improve </li></ul></ul>
  9. 9. What Do Website Users Want? <ul><ul><li>An immediate validation that they are on the right Website. </li></ul></ul><ul><ul><li>Quickly recognizable links that are relevant to them. </li></ul></ul><ul><ul><li>A feeling that with each click they are on a path to the answers they need. </li></ul></ul>
  10. 10. What Frustrates Users <ul><ul><li>Anything that slows their progress online: </li></ul></ul><ul><ul><ul><li>Intro pages </li></ul></ul></ul><ul><ul><ul><li>Ambiguous navigation </li></ul></ul></ul><ul><ul><ul><li>Unnecessarily long copy (remember, users scan Web pages) </li></ul></ul></ul><ul><ul><ul><li>Unnecessarily long online forms </li></ul></ul></ul><ul><ul><ul><li>Forced registration </li></ul></ul></ul><ul><ul><li>Each time you make a user think too much, you increase the risk that they will leave your site. </li></ul></ul>
  11. 13. C.A.U. S.E . <ul><li>Factors towards optimum results: </li></ul><ul><li>Content, Content, Content </li></ul><ul><li>Website structure (behind the scenes stuff) </li></ul><ul><li>Constant monitoring and updating </li></ul><ul><li>Build your site for people and the search engines, not one or the other. </li></ul>If you can’t be found, you don’t exist! Search Engines
  12. 14. Search term: breathing air monitors
  13. 15. <ul><li>Search term: machine bases </li></ul>
  14. 16. <ul><li>Get Found, Get Used, Get Business! </li></ul>
  15. 17. <ul><li>In Closing… </li></ul><ul><li>C.A.U.S.E. is nothing revolutionary. </li></ul><ul><li>C.A.U.S.E. is just a guide to good web development. </li></ul>

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