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Propel Pages C.A.U.S.E. web design methodology
 

Propel Pages C.A.U.S.E. web design methodology

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This illustrates the C.A.U.S.E. website design methodology developed by Mike Stover of Propel Pages. It covers all aspects of correct website design for optimum performance.

This illustrates the C.A.U.S.E. website design methodology developed by Mike Stover of Propel Pages. It covers all aspects of correct website design for optimum performance.

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    Propel Pages C.A.U.S.E. web design methodology Propel Pages C.A.U.S.E. web design methodology Presentation Transcript

    • C.A.U.S.E. Web Design Methodology
    • C.A.U.S.E.
      • What is C.A.U.S.E.?
      • C.A.U.S.E. will cause people to find you.
      • C.A.U.S.E. will cause your website to work for everyone.
    • C. A.U.S.E.
      • Cross-Browser Compatible
      Mobile Devices: ?^ Google web crawler is a browser! Users Avg. Tech May 2009 User Statistics Safari FireFox IE6 IE7 2.6% 3% 41% 19% 26.5% 36% 27% 34%
    • The Mobile World Further identification of your target user is important. Business vs Tech vs Consumer
    • Will your website work in a mobile environment? Old site New site Navigation Company Info Logo
    • C. A. U.S.E.
      • Accessibility
        • Is your website accessible to everyone?
      • Corporate Accessibility?
        • Plug-ins not installed
        • Frames Blocked
      • Don’t go changin’…
        • Best viewed by – pop-ups blocked
    • C.A. U. S.E. Definition of Usability *Source: Don’t Make Me Think: A Common Sense Guide to Web Usability by Steve Krug Usability • making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a Web site, a fighter jet, or a revolving door – for its intended purpose without getting hopelessly frustrated.*
    • The Basics of User-Centered Design
        • Get to know your target users
        • Build a Website containing the information they want
        • Make the site as simple as possible to use
        • Create easy paths of conversion
        • Measure what matters
        • Tweak, test, and improve
    • What Do Website Users Want?
        • An immediate validation that they are on the right Website.
        • Quickly recognizable links that are relevant to them.
        • A feeling that with each click they are on a path to the answers they need.
    • What Frustrates Users
        • Anything that slows their progress online:
          • Intro pages
          • Ambiguous navigation
          • Unnecessarily long copy (remember, users scan Web pages)
          • Unnecessarily long online forms
          • Forced registration
        • Each time you make a user think too much, you increase the risk that they will leave your site.
    •  
    •  
    • C.A.U. S.E .
      • Factors towards optimum results:
      • Content, Content, Content
      • Website structure (behind the scenes stuff)
      • Constant monitoring and updating
      • Build your site for people and the search engines, not one or the other.
      If you can’t be found, you don’t exist! Search Engines
    • Search term: breathing air monitors
      • Search term: machine bases
      • Get Found, Get Used, Get Business!
      • In Closing…
      • C.A.U.S.E. is nothing revolutionary.
      • C.A.U.S.E. is just a guide to good web development.