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Slideshow transcript
Slide 1: 10 Lessons Learned from Social Media Campaigns www.cerebra.co.za
Slide 2: Why aren’t Ad Agencies Advertising? PR firms tout themselves in releases Event planners throw their own partners E-marketers use the Internet Why should ad agencies be any different? • Too expensive? • They don’t need to advertise? • Unsatisfactory ROI?
Slide 3: Your Marketing Spend “That’s the way we’ve always done it”
Slide 4: Conservatively… If 8 - 10% of South Africa is online… And that 8 - 10% is a fairly wealthy market… It follows logically and proportionately that 8-10% of your marketing budget should be spent online
Slide 5: 1. Be Yourself Be a bank if you’re a bank… Be a fashion brand if you’re a fashion brand…
Slide 6: 2. Be Honest Personas get found out – www.samsungblog.co.za
Slide 7: 3. Be Quick Give someone the ability, power, mandate to respond on behalf of the brand The sooner you respond, the longer you extend positive mentions, and the quicker you subdue negative mentions
Slide 8: 4. Link to Existing ATL Campaigns Calvin Klein IN2U – spending money on radio / TV? Extend the campaign with social media… Sony Bravia – release IP for remix / mashup
Slide 9: 5. Don’t Reinvent the Wheel Capitalise on the functionality and potency of existing platforms – Facebook classic example Standard Bank Pro20 on Twitter
Slide 10: 6. Find Influencers Amatomu.com Afrigator.com Conferences Blogrolls Buzzlogic.com
Slide 11: 7. Involve Influencers Meet them Invite them to product launches Send them releases (with their permission) Send them unique content Send them schwag Ask them for advice Sponsor them
Slide 12: 8. Quality, not Quantity You will reach less people, but ask who you’re reaching… www.corollablog.co.za The new LSM…
Slide 13: 9. Digital Assets can be Reused Facebook groups, Twitter followers, blog commentators, all remain post campaign Have a long term view even if social media initiatives are campaign-based
Slide 14: 10. It’s not about Technology It’s about changing your attitude towards consumers
Slide 15: Contact www.mikestopforth.com www.cerebra.co.za
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