10 Lessons Learned from Social Media Campaigns

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    10 Lessons Learned from Social Media Campaigns - Presentation Transcript

    1. 10 Lessons Learned from Social Media Campaigns www.cerebra.co.za
    2. Why aren’t Ad Agencies Advertising?
      • PR firms tout themselves in releases
      • Event planners throw their own partners
      • E-marketers use the Internet
      • Why should ad agencies be any different?
          • Too expensive?
          • They don’t need to advertise?
          • Unsatisfactory ROI?
    3. Your Marketing Spend
      • “ That’s the way we’ve always done it ”
    4. Conservatively…
      • If 8 - 10% of South Africa is online…
      • And that 8 - 10% is a fairly wealthy market…
      • It follows logically and proportionately that
      • 8-10%
      • of your marketing budget
      • should be spent online
    5. 1. Be Yourself
      • Be a bank if you’re a bank…
      • Be a fashion brand if you’re a fashion brand…
    6. 2. Be Honest
      • Personas get found out – www.samsungblog.co.za
    7. 3. Be Quick
      • Give someone the ability, power, mandate to respond on behalf of the brand
      • The sooner you respond, the longer you extend positive mentions, and the quicker you subdue negative mentions
    8. 4. Link to Existing ATL Campaigns
      • Calvin Klein IN2U – spending money on radio / TV? Extend the campaign with social media…
      • Sony Bravia – release IP for remix / mashup
    9. 5. Don’t Reinvent the Wheel
      • Capitalise on the functionality and potency of existing platforms – Facebook classic example
      • Standard Bank Pro20 on Twitter
    10. 6. Find Influencers
      • Amatomu.com
      • Afrigator.com
      • Conferences
      • Blogrolls
      • Buzzlogic.com
    11. 7. Involve Influencers
      • Meet them
      • Invite them to product launches
      • Send them releases (with their permission)
      • Send them unique content
      • Send them schwag
      • Ask them for advice
      • Sponsor them
    12. 8. Quality, not Quantity
      • You will reach less people, but ask who you’re reaching… www.corollablog.co.za
      • The new LSM…
    13. 9. Digital Assets can be Reused
      • Facebook groups, Twitter followers, blog commentators, all remain post campaign
      • Have a long term view even if social media initiatives are campaign-based
    14. 10. It’s not about Technology
      • It’s about changing your attitude towards consumers
    15. Contact
      • www.mikestopforth.com
      • www.cerebra.co.za

    + Mike StopforthMike Stopforth, 2 years ago

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