Stories and Experience (TEDx Newcastle)
by Mike Stenhouse
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Your product probably spends most of its existence in the memory of your customers. In Stories and Experience I run through what we can do to help ensure that the experiences we design become stories ...
Your product probably spends most of its existence in the memory of your customers. In Stories and Experience I run through what we can do to help ensure that the experiences we design become stories after the fact.
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RonMIlan
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Starts with shooting of Bruce, child psychologist
Relationship between psychologist, boy and ghosts
But he’s dead!
Sparse but concept
It’s the Boss doing folk!
Incredibly intuitive
The swooshing physics never gets boring
Simple but memorable
Nebraska’s pretty bleak
iPhone battery
We tell what we remember but we also remember what we tell - feedback loop!
Beliefs are formed by first impressions; the later evidence is interpreted in the light of these beliefs.
Incredibly powerful.
pairs of photographs for one second
Choose which of the two looked most competent
Predicted the actual election results about 70% of the time.
Degree of disagreement predicted the margin too!
Anecdotal story from a financial advisor friend who said that the most successful fund managers are tall. A little research reveals that men get paid $4700/year/inch height over average.
Also paid half the damages when found guilty - $5,623 vs $10,051
“Scrambled word” tests - 5 words to make a sentence
e.g. Florida, old, worried, sentimental, wrinkle
Primed to be nice too
Also found that people with warm hands rate others more positively - primed with “warm”
Prime your users to expect what you have to offer...
Less disconnect and less dischord.
But like the photocopied flyers for DIY gigs. Compare to the sterile Facebook Music pages.
I think there’s an argument for bad design!
Survival of the most fit or the fit enough NOT the fittest.
Mad Monk
Debauched religious charlatan
Nun raper
Helped facilitate the fall of the Romanovs
Subjects who were told he shared their birthday were prepared to overlook his wrongdoings
People called Florence who live in Florida
Abnormal number of dentists called Dennis and lawyers called Lawrence
Aimed at the technorati and suggested both exclusivity and bleeding edge
Perfect fit for people who consider themselves to be early adopters.
May be unintentional but could be a very clever design strategy...
Elements of similarity too? Like Rasputin’s birthday?
Given all the positivity in the world people still just want to get stuff done.
How you do what you do probably isn’t their story once the experience is done.
Unobtrusive interface.
Each train station in a large city has a unique audio melody associated with it.
Commuters learn their chime and the one for the station before theirs
This is the kind of interface aid that becomes invisible
No one tells stories about how they used the telephone but they feature in plenty of stories.
iPhone physics, he’s already dead
Think of urban legends - they tend to have a vivid detail that sticks in your mind.
When a Star Wars is added says 'I am your father’
When Rock Band is added sings a portion of Run to the Hills by Iron Maiden
Best User Experience award from Apple
If you intend to be remarked upon should you design for it?
Not just are you going to remark on it but what are you going to say?
One of the most fundamental mechanisms we have for transmitting information
Story style to aid memory.
Pre-constructed anecdote to help spread the word.
...here’s the experience puzzle you need to solve.