WEST 2.0          Content Multiplier StrategyThis example is a strategy for writing articles of between 500-600 words with...
The Basic PlanTake your article and break it up into the 10 separate sub-titles with companionparagraphs.These sub-titles ...
Steps For Re-purposing Your ArticlesSubmit the completed article to the recommended article directories making sureto use ...
After you have the accounts created go back to each and submit the PDFdocument of your article.Try and use a keyword theme...
Creating a video using your articleThere are several simple ways to create a video using your article content.You can conv...
Creating audios using your articleIf you are using the free Odiogo plugins on your blog you already have a podcastcreated ...
Taking it to the Next LevelTo take this re-purposing project even further you can take each of your 10 sub-titles with cor...
Weekly ScheduleNow lets look at a possible weekly scheduled that gets the above done in a timelymanner. This is an aggress...
for each.Create a Squidoo Lens using those 5 items and then ping that lens url.Friday...Load 2 of your blog posts - one in...
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The Content multiplier

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The Content Multiplier includes a 40 minute video overview, full step by step instructions on how to use the strategy, a weekly action plan and all of the resources links needed to help make The Content Multiplier work for you... http://mikesilvaonline.com/west

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The Content multiplier

  1. 1. WEST 2.0 Content Multiplier StrategyThis example is a strategy for writing articles of between 500-600 words with akeyword density of between 2-3% and structured in a way that makes the articleeasily re-purposed.Main article title...Make sure to include your main keyword (phrase).Short intro of the article...30-40 words...make sure to include your main keyword (phrase) as close to thebeginning as possible.10 sub-titles...Try to include your main keyword (phrase) as part of subtitles between 2-4 times.Each sub-title should include a 40-60 word paragraph that includes your mainkeyword (phrase).Short review of the article...30-40 words...make sure to use your main keyword (phrase) as close to the endas possible. To find out more about The WEST Program and all that it has to offer please visit us here
  2. 2. The Basic PlanTake your article and break it up into the 10 separate sub-titles with companionparagraphs.These sub-titles and companion paragraphs will become your blog posts for thenext 5 days.Post 1 in the morning and another in the evening Mon-Friday.Make sure to ping your blog after the second posting each day usinghttp://pingler.com.Your next task is to write another 500-600 word article using the same formula.By getting creative you can take this one or two steps further.Expand on your sub-titles slightly and use them for Twitter posts.Use the sub-title and the first sentence of each as a Facebook post.This simple strategy will give you 2 Twitter and 2 Facebook posts every day for 5days.You might belong to other social networks where you can do the same.Make sure to point all of the above entries back to your blog. To find out more about The WEST Program and all that it has to offer please visit us here If you would like to have a version of The Content Multiplier complete with a 40 minute video embed featuring Bob Yeager and Mike Silva discussing this strategy please visit... http://mikesilvaonline.com/
  3. 3. Steps For Re-purposing Your ArticlesSubmit the completed article to the recommended article directories making sureto use an author resource box that contains a link back to your website/blog.Recommended article directories:Ezine Articles … Submit and approved here first before submitting to the othersGo ArticlesIsnareArticle Dashboard Create a PDF document from your articleFeel free to get a bit creative with this process.You can do this by using either Microsoft Office or Open Office which is freehere... http://www.openoffice.org/I like to center the title, use an increased font size and give it some color. You canalso add a picture to the top left/right of the main article content with the textwrapping around it. You should also add an author bio section to the bottom thatcontains a link back to your website/blog.Create accounts with the following document sharing websites making sure to fillout the profile areas as much as possible...this is important for branding reasons.There is no reason for you to create anything but a free account with any of theseservices. You can always update at a later time if need be.Several of the document sharing websites allow you to integrate with Twitter,Facebook etc so make sure and take advantage of those opportunities.Recommended document sharing sites:4Shared http://www.4shared.com/Div Share http://www.divshare.com/Doc Share http://www.docshare.com/Docstoc http://www.docstoc.com/Media Fire http://www.mediafire.com/Scribd http://www.scribd.com/Slideshare http://www.slideshare.net/
  4. 4. After you have the accounts created go back to each and submit the PDFdocument of your article.Try and use a keyword themed title and description slightly different than the oneyou used for the article directories.The reason we try and use different keywords (phrases) when re-purposing ourcontent is so we can maximize our search term results. It is much better to have1 or 2 results for multiple keywords (phrases) than it is to have 10-15 results allfor the same keywords (phrases).Although I do admit that dominating the front page of Google for your keyword(phrase) can feel like a great accomplishment the fact is that there is no need topurposely compete with yourself for listings.Also make sure and include your website/blog url at the beginning of yourdescription... http://yoururl.com ... your description. To find out more about The WEST Program and all that it has to offer please visit us here Create a PowerPoint Presentation using your articleYou can do this by using either Microsoft Office or Open Office which is freehere... http://www.openoffice.org/Create an intro slide using the main title of your article at the top and yourname/business name and website/blog url under that.Create 10 additional slides using the sub-titles at the top of each slide in BOLDtext and and 3-4 bullet points relating to the original text you used under thatsub-title. At the bottom of each slide make sure to include your website/blog urlin small text. Create an exit slide with a "Hope you enjoyed ..." type messagemaking sure that your website/blog url is at the bottom.Your next step is to go back to the document sharing websites and submit yournew PowerPoint Presentation. Make sure to change up the title and description soit is different from the PDF document you of the article submitted earlier.
  5. 5. Creating a video using your articleThere are several simple ways to create a video using your article content.You can convert your PowerPoint Presentation into a video...a quick search onGoogle will bring up some good "how tos".You can also use either Windows Movie Maker or a simple software programcalled Instant Video Articles. Camtasia and Animoto are also good options forcreating videos.Once you have your video created you will want to submit to the video sharingwebsites. Create accounts with the following video sharing websites making sureto fill out the profile areas as much as possible...this again is important forbranding reasons.Several of the video sharing websites allow you to integrate with Facebook etc somake sure and take advantage of those opportunities.Same type strategy applies with the video sharing websites as we used with thedocument sharing websites as it relates to using different keywords (phrases) anddescriptions and making sure to use your website/blog url at the beginning ofyour description.Recommended video sharing sites:Tube Mogul: http://www.tubemogul.com/Dailymotion: http://www.dailymotion.com/Metacafe: http://www.metacafe.com/Sevenload: http://en.sevenload.com/Veoh: http://www.veoh.com/Viddler: http://www.viddler.com/YouTube: http://www.youtube.com/You will also find that some of the document sharing websites allow for videouploads. If you have a GVO account I would suggest that you also upload youvideo there. To find out more about The WEST Program and all that it has to offer please visit us here
  6. 6. Creating audios using your articleIf you are using the free Odiogo plugins on your blog you already have a podcastcreated from your blog posts.You can submit that podcast to directory sites like these...Blogdigger http://www.blogdigger.com/add.jspGetapodcast http://www.getapodcast.com/AddFeed.aspxPodanza http://www.podanza.com/submit/Podblaze http://www.podblaze.com/directory_submit.phpPodcast Alley http://www.podcastalley.com/add_a_podcast.phpPodcast Blaster http://www.podcastblaster.com/directory/add-podcast/Adding your podcast to the directory sites only needs to be done one time.You can however ping the url for your podcast once per week.A simple Google search will bring up many more. Another option is to create anaudio file of you reading your article and submit it to the document sharing sitesthat allow for audio file uploads. To find out more about The WEST Program and all that it has to offer please visit us here If you would like to have a version of The Content Multiplier complete with a 40 minute video embed featuring Bob Yeager and Mike Silva discussing this strategy please visit... http://mikesilvaonline.com/
  7. 7. Taking it to the Next LevelTo take this re-purposing project even further you can take each of your 10 sub-titles with corresponding 40 word paragraph and increase it to between 80-100words total for each.This will give you 10 unique short articles. Take those 10 articles and create aSquidoo lens with them. Not only will a well developed Squidoo Lens give youadditional exposure and traffic but you will also have the ability to potentiallymonetize them using the programs like Amazon and eBay. Create a report.Now that you have 10 mini articles created why not use them to create a freereport in PDF format. You can use this report as an ethical bribe for optins onyour blog or drive traffic to your blog by offering it free to your social networks.Of course they have to visit your blog to get a copy. Monetizing your contentThe last thing I want to touch on is how to monetize all of this content you will becreating. The simplest way is to save all of your content until you have about 10main articles revolving around the same niche. Take those 10 articles and createa well designed PDF document using them.Would also be a good idea to also create an eBook type cover for this document.There are some inexpensive cover creation products available if you want tocreate the cover yourself or you can find someone to create one for you on siteslike Elance.Some of the the document sharing websites have stores that you can list yourcreation for sale in. You only need a good title, description and price point. To find out more about The WEST Program and all that it has to offer please visit us here
  8. 8. Weekly ScheduleNow lets look at a possible weekly scheduled that gets the above done in a timelymanner. This is an aggressive schedule but should not take more than 2-3 hoursper day even on the content creation days.Monday...Start submitting your main article to the article directories.Load 2 of your blog posts - one in the morning and one in the evening - ping afterthe evening post... http://pingler.com.Use shortened versions of those posts on Twitter and Facebook...morning andevening.Create a PDF document from your article and submit to the document sharingwebsites.Tuesday...Load 2 of your blog posts - one in the morning and one in the evening - ping afterthe evening post... http://pingler.com.Use shortened versions of those posts on Twitter and Facebook...morning andevening.Create a PowerPoint Presentation from your article and submit to the documentsharing websites.Wednesday...Load 2 of your blog posts - one in the morning and one in the evening - ping afterthe evening post... http://pingler.com.Use shortened versions of those posts on Twitter and Facebook...morning andevening.Create a video using your article and submit to the video sharing websites.Thursday...Load 2 of your blog posts - one in the morning and one in the evening - ping afterthe evening post... http://pingler.com.Use shortened versions of those posts on Twitter and Facebook...morning andevening.Take 5 of the subtitle sections and increase them to between 80-100 words total
  9. 9. for each.Create a Squidoo Lens using those 5 items and then ping that lens url.Friday...Load 2 of your blog posts - one in the morning and one in the evening - ping afterthe evening post... http://pingler.com.Use shortened versions of those posts on Twitter and Facebook...morning andevening.Take the remaining 5 subtitle sections and increase them to between 80-100words total for each and add them to the Squidoo Lens you previously created.Saturday...Write your next 500-600 word articleCreate between 10-15 different titles, descriptions and keyword sets to be usedduring the week.As time permits you can also ping the direct url to some piece of your “unique”content... article directories, documents sharing sites, video sharing sites andSquidoo Lens etc... http://pingler.com I hope you enjoyed this sample lesson taken from inside The World Entrepreneur Success Training Program 2.0 To find out more about The WEST Program and all that it has to offer please visit us here If you would like to have a version of The Content Multiplier complete with a 40 minute video embed featuring Bob Yeager and Mike Silva discussing this strategy please visit... http://mikesilvaonline.com/

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