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Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
Design and Your Bottom Line
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Design and Your Bottom Line

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Transcript

  • 1. Designand your bottom line
  • 2. Q What is a User Interface?
  • 3. ButtonsForms& ListsOh my!
  • 4. User Interface API Back End
  • 5. Designis the voiceless storyteller of your brand
  • 6. Q Why UI, Why Now?
  • 7. Websites & Appsare how your customers will experienceyour company and ultimately you
  • 8. Squeeze InThis train is only getting more crowded 8
  • 9. CacophonyBeing heard is no longer a guarantee
  • 10. Good Designseemlessly delivers desired information
  • 11. Poor Designcreates friction we don’t quickly forget
  • 12. Crap Designtells users that you don’t give a s**t
  • 13. Features Are Coolbut despite all the gadgets,some of us know it’s looks that kill
  • 14. 50MillisecondsYou’re judged faster than you could read this
  • 15. Here’s theGood NewsDesign is within your control
  • 16. Q So, What Do We Design?
  • 17. Purpose“ Your scientists were so preoccupied with whether or not they could, they didnt stop to think if they should.”
  • 18. ExperiencesThink about your website as ifit is physical and emotional
  • 19. StoriesTransfer your messages organicallyand they will be remembered
  • 20. CommunityThe right community will be yourperpetual motion machine
  • 21. Brand ValueIt’s what they say about youafter you’ve left the room
  • 22. Q Where Will We End Up?
  • 23. Good DesignIs about less, not more
  • 24. Simplicitydoes not mean sparseness,it means clarity of intention
  • 25. 59 Links
  • 26. 11 Links
  • 27. Customer Support Design / UX (Product) Marketing
  • 28. Design / UX (Product)Customer Support Marketing
  • 29. Good DesignFosters LTV
  • 30. Advertising is the price you pay for boring Advertising is the price that you will pay for being boring
  • 31. Great Designaffords you lots of black turtlenecksis the price that you will pay for being boring
  • 32. Q Your Barebones Takeaways
  • 33. SeekExpert AdviceSame as legal, medical, or accounting
  • 34. EstablishFocusA single clear goal for every situation
  • 35. BuildFlowNot just more pages
  • 36. QuestionEverythingThrow out whatever does notadd clear value
  • 37. ThankYou@freshtilledsoilmike.scopino@freshtilledsoil.com

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