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Design and Your Bottom Line

Design and Your Bottom Line






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    Design and Your Bottom Line Design and Your Bottom Line Presentation Transcript

    • Designand your bottom line
    • Q What is a User Interface?
    • ButtonsForms& ListsOh my!
    • User Interface API Back End
    • Designis the voiceless storyteller of your brand
    • Q Why UI, Why Now?
    • Websites & Appsare how your customers will experienceyour company and ultimately you
    • Squeeze InThis train is only getting more crowded 8
    • CacophonyBeing heard is no longer a guarantee
    • Good Designseemlessly delivers desired information
    • Poor Designcreates friction we don’t quickly forget
    • Crap Designtells users that you don’t give a s**t
    • Features Are Coolbut despite all the gadgets,some of us know it’s looks that kill
    • 50MillisecondsYou’re judged faster than you could read this
    • Here’s theGood NewsDesign is within your control
    • Q So, What Do We Design?
    • Purpose“ Your scientists were so preoccupied with whether or not they could, they didnt stop to think if they should.”
    • ExperiencesThink about your website as ifit is physical and emotional
    • StoriesTransfer your messages organicallyand they will be remembered
    • CommunityThe right community will be yourperpetual motion machine
    • Brand ValueIt’s what they say about youafter you’ve left the room
    • Q Where Will We End Up?
    • Good DesignIs about less, not more
    • Simplicitydoes not mean sparseness,it means clarity of intention
    • 59 Links
    • 11 Links
    • Customer Support Design / UX (Product) Marketing
    • Design / UX (Product)Customer Support Marketing
    • Good DesignFosters LTV
    • Advertising is the price you pay for boring Advertising is the price that you will pay for being boring
    • Great Designaffords you lots of black turtlenecksis the price that you will pay for being boring
    • Q Your Barebones Takeaways
    • SeekExpert AdviceSame as legal, medical, or accounting
    • EstablishFocusA single clear goal for every situation
    • BuildFlowNot just more pages
    • QuestionEverythingThrow out whatever does notadd clear value
    • ThankYou@freshtilledsoilmike.scopino@freshtilledsoil.com