Design and Your Bottom Line

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  • 1. Designand your bottom line
  • 2. Q What is a User Interface?
  • 3. ButtonsForms& ListsOh my!
  • 4. User Interface API Back End
  • 5. Designis the voiceless storyteller of your brand
  • 6. Q Why UI, Why Now?
  • 7. Websites & Appsare how your customers will experienceyour company and ultimately you
  • 8. Squeeze InThis train is only getting more crowded 8
  • 9. CacophonyBeing heard is no longer a guarantee
  • 10. Good Designseemlessly delivers desired information
  • 11. Poor Designcreates friction we don’t quickly forget
  • 12. Crap Designtells users that you don’t give a s**t
  • 13. Features Are Coolbut despite all the gadgets,some of us know it’s looks that kill
  • 14. 50MillisecondsYou’re judged faster than you could read this
  • 15. Here’s theGood NewsDesign is within your control
  • 16. Q So, What Do We Design?
  • 17. Purpose“ Your scientists were so preoccupied with whether or not they could, they didnt stop to think if they should.”
  • 18. ExperiencesThink about your website as ifit is physical and emotional
  • 19. StoriesTransfer your messages organicallyand they will be remembered
  • 20. CommunityThe right community will be yourperpetual motion machine
  • 21. Brand ValueIt’s what they say about youafter you’ve left the room
  • 22. Q Where Will We End Up?
  • 23. Good DesignIs about less, not more
  • 24. Simplicitydoes not mean sparseness,it means clarity of intention
  • 25. 59 Links
  • 26. 11 Links
  • 27. Customer Support Design / UX (Product) Marketing
  • 28. Design / UX (Product)Customer Support Marketing
  • 29. Good DesignFosters LTV
  • 30. Advertising is the price you pay for boring Advertising is the price that you will pay for being boring
  • 31. Great Designaffords you lots of black turtlenecksis the price that you will pay for being boring
  • 32. Q Your Barebones Takeaways
  • 33. SeekExpert AdviceSame as legal, medical, or accounting
  • 34. EstablishFocusA single clear goal for every situation
  • 35. BuildFlowNot just more pages
  • 36. QuestionEverythingThrow out whatever does notadd clear value
  • 37. ThankYou@freshtilledsoilmike.scopino@freshtilledsoil.com