new ways of engagement: cooala social hub for brands and retailers
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new ways of engagement: cooala social hub for brands and retailers

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Learn how you can engage with consumers on cooala. http://cooa.la/

Learn how you can engage with consumers on cooala. http://cooa.la/

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new ways of engagement: cooala social hub for brands and retailers new ways of engagement: cooala social hub for brands and retailers Presentation Transcript

  • @mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/ mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la
 cooala Ltd, ℅ Techhub,77 Dale Street, Manchester, M1 2HG, UK cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH#
  • 2# Competing with cats is getting expensive!! Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% 5% 10% 15% 20% 25% £0m £50m £100m £150m £200m £250m £300m £350m £400m £450m 2011 2012 2013 2014 2015 UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
  • 58%like to hear about brands 28%via Facebook & Co 54%directly from the brand Cooala Survey (2014, n=271) | WP Engine / Warc: 25% via Social Media, 62% directly from brand, 52% on company‘s website 3#
  • Why you don‘t engage on Owned Media?! Owned Media Website,... Social Media Facebook,... Earned Media Blogs,... cooala
  • Create your own social hub on your website!
  • more beautiful and interactive.!
  • cooala social hub
 turns your web visitors into brand ambassadors# Aggregate
 curated 3rd party content Publish
 beautiful content Engage
 with interactive elements on cooala
 catch brand enthusiasts mobile VIP
 create non public groups On your website
 integrated within seconds.
  • Starter! Free# Value! £229 / month# Premium! £699 / month# ! Customized brand page# ! Unlimited publishing# ! Voting & Comment Module# ! Widgets, Web & iOS App# ! Cloud hosting# ! 4 Push Notifications / mo. # ! Scheduling# ! Premium Modules ideation, slider, contests and more# ! Performance analytics# ! Custom domain# ! 3rd party tracking tags# ! 8 Push Notifications / mo. # ! A/B Tests# ! Custom Tabs# ! Closed user groups# Additional Services! ! Push notifications: £5 / targeted User! ! Custom Login: £1.30 / User# ! Editorial Service / Community Management: £1,950 per month and country# ! Traffic & Subscribers: £1,000 / 1k Subscribers through earned, owned and paid media# ! White labelled platform!
  • 1.  Independence: Build you owned reach instead of paying for every contact to your Facebook fans.# 2.  Access for all: Engage with all your visitors on your web site and not only with social niches. ! 3.  SEO: Your social content on your website drives SEO traffic. Curate third party content to leverage this even more. # 4.  Low effort: You can use third party content and publish your content which is produced for other social platforms. Or just outsource the community management to our pros.# 5.  VIP targeting: Communicate with closed user groups. Target special content to ambassadors, employees or customers. # cooala GmbH, Copyright 2012 # 10# Why you need a Social Hub?!
  • Additional Services!
  • cooala. The place for brand enthusiasts to 
 catch the latest on their favorite brands.! 1,000+ brands ★ ¼m blog articles & offers ★ 1 beautiful place 13#
  • cooala GmbH, Copyright 2012 # 14# Subscribers: We gather the most engaged user# Earned Media Topics Earned Media Brand Owned Media Paid Media Topics Paid Media Brand 1.9k of 142k# 3.5k of 622k# 156 of 3k# 4.6k of 2.9m# 151 of 38k# cooala users# Example: low involvement FMCG brand in UK. cooala pilot target: 10k#
  • Editorial Services! Experience Team# !  15+ years digital marketing# !  Marketing, Design, Development, Content, Community# !  5 years+ experience Community Management# !  Volvo (CH): 200% more engagement# !  Nivea (CH): Highest ER worldwide# 1. Plan! ! Analyse existing platforms (owned and earned)# ! Editorial Planning# ! Coaching / Training# 2. Learn# ! Publish Content and Interactions# ! Engagement Analyses# 3. Grow! ! Promotions and viral Content# ! Identify Ambassadors and Superfans# 4. Go VIP! ! Create special content for ambassadors # ! Co creation# ! Offline Events#
  • 16# Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.# Fabian, 33: UX Stylist 
 Stone sculptor and digital creative since 15 years.# Sinan, 29: iPhone Magician iOS Developer since the beginning.# BA in Engineering and Science.# •  Barbara Schwede: Comm., Community Mgmt.# •  Sandra Lehmann: Content & Community Mgmt.# •  David Prais, Collider Coach, Pembridge Partners# •  Andy Tait, Collider Coach, Pembridge Partners# Ben, 35: Djangonout Own IT boutique, Ex-Goldbach # Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.#