new ways of engagement: cooala social hub for brands, retailers and publishers

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Stop loosing web site visitors to your rented social media channels. We help brands to get back the control in social media. The cooala social hub makes brand websites engaging, beautiful and social. …

Stop loosing web site visitors to your rented social media channels. We help brands to get back the control in social media. The cooala social hub makes brand websites engaging, beautiful and social. Brands can build their own audience and and nurture ambassadors instead of losing them to other Social Media Networks. http://cooa.la/

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  • 1. mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH# @mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/
  • 2. 3 big mistakes in social media we all do!"
  • 3. #1 We drive valuable traffic away"
  • 4. 25% 20% 15% 10% 5% 4# #2 We’re competing with cats It’s getting expensive to reach your fans" UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% £450m £400m £350m £300m £250m £200m £150m £100m £50m £0m 2011 2012 2013 2014 2015
  • 5. #3 We don’t own our communities! Lots of money and effort and a high risk" Your Fans? Nope! Who are they anyway? Your Content? Nope! Read the TOS! Your Page? Nope! «We reserve the right to (…) remove Pages for any reason.» cooala GmbH, Copyright 2012 # 5#
  • 6. Let your web site shine again Get back the control in social media# Your Web Site socially powered by Blogs Facebook Google Twitter Shares & Embeds
  • 7. The cooala Social Hub Makes your website or campaign page social#
  • 8. Curate 3rd party content Publish beautiful content Engage fun and structured VIP provide content to special users groups
  • 9. Publish, Curate, Measure"
  • 10. Promote your content" Facebook Native Advertising Cooala App & Notifications* (*) coming soon Newsletter* paid owned cooala GmbH, Copyright 2012 # 10#
  • 11. Trial" Free# Value" £299 / month# Premium" £699 / month# ! One month free usage of the Value Package # ! Claim your brand it’s invite only# ! Unlimited publishing, curating, scheduling# ! Responsive, customized brand page # ! Standalone or iFramed# ! Widget Set (content posts, polls and sliders)# ! Automated newsletter# ! Performance analytics# ! Custom domain# ! Custom Tabs# ! VIP user groups# ! 3rd party tracking tags# ! (A/B Tests)# ! New features coming…# Additional Services" ! Editorial Service / Community Management: £1,950 per month and country# ! Coaching and Consulting# ! Traffic & Subscribers# ! Ask for custom brand login and white labelled platform#
  • 12. Enhancing the web site with a engaging social stream.# Central promotion hub for their one-year campaign.# Innovation hubs for employees and clients.#
  • 13. 13# Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.# Sinan, 29: iPhone Magician iOS Developer since the beginning.# BA in Engineering and Science.# Fabian, 33: UX Stylist Stone sculptor and digital creative since 15 years.# Ben, 35: Djangonout Own IT boutique, Ex-Goldbach # Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.# • Barbara Schwede: Comm., Community Mgmt.# • Sandra Lehmann: Content & Community Mgmt.# • David Prais, Collider Coach, Pembridge Partners# • Andy Tait, Collider Coach, Pembridge Partners#