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new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
new ways of engagement: cooala social hub for brands, retailers and publishers
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new ways of engagement: cooala social hub for brands, retailers and publishers

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Stop loosing web site visitors to your rented social media channels. We help brands to get back the control in social media. The cooala social hub makes brand websites engaging, beautiful and social. …

Stop loosing web site visitors to your rented social media channels. We help brands to get back the control in social media. The cooala social hub makes brand websites engaging, beautiful and social. Brands can build their own audience and and nurture ambassadors instead of losing them to other Social Media Networks. http://cooa.la/

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  • 1. @mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/ mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la
 cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH# Turns your Web Site into a Social Hub
  • 2. «Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
  • 3. The three mistakes in Social Media Marketing
  • 4. #1 Giving away valuable traffic
  • 5. 5# #2 We’re competing with cats Reaching fans costs money Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% 5% 10% 15% 20% 25% £0m £50m £100m £150m £200m £250m £300m £350m £400m £450m 2011 2012 2013 2014 2015 UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
  • 6. cooala GmbH, Copyright 2012 # 6# #3 You don`t own your investment Your Fans? Nope! Who are they anyway? Your Content? Nope! Read the TOS! Your Page? Nope! «We reserve the right to (…) remove Pages for any reason.»
  • 7. Your Web Site à Take back the control
  • 8. The cooala Social Hub Makes brand websites really social, engaging and beautiful.
  • 9. Curate 3rd party content Publish beautiful content Valuable interaction Post tailored Content Reach and nurture fans
  • 10. Manage with ease
  • 11. cooala GmbH, Copyright 2012 # 11# Grow your Audience Facebook Native Advertising Cooala App & Notifications* (*) coming soon Newsletter* paid owned
  • 12. cooala GmbH, Copyright 2012 # 12# What do you want to achieve? Enhance your Web Site Convert visitors into ambassadors. Effective Campaigning One destination for all your campaigns. Attract new customer Start-of-the-art content marketing.
  • 13. Small Biz(*) £/CHF 49/ month Value £/CHF 299/ month Premium £/CHF 699/ month Unlimited publishing with basic set of publishing options, scheduling and curating Additional Services « Editorial Service / Community Management: £1,950 per month and country « Coaching and Consulting « Traffic & Subscribers « Ask for custom brand login and white labelled platform Customizable design, fully responsive for mobile devices. Online Support Fully automated Newsletter Performance Analytics Unlimited publishing with basic set of publishing options, scheduling and curating Customizable design, fully responsive for mobile devices. Personal Support Fully automated Newsletter Performance Analytics + all (future) publishing options + Closed User Groups + Custom Tabs + 3rd party tracking tags + Custom Domain + A/B-Tests
  • 14. Enhancing the web site with 
 a engaging social stream.# Central promotion hub for their one- year campaign.# Innovation hubs for employees and clients.#
  • 15. 15# Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.# Fabian, 33: UX Stylist 
 Stone sculptor and digital creative since 15 years.# Sinan, 29: iPhone Magician iOS Developer since the beginning.# BA in Engineering and Science.# •  Barbara Schwede: Comm., Community Mgmt.# •  Sandra Lehmann: Content & Community Mgmt.# •  David Prais, Collider Coach, Pembridge Partners# •  Andy Tait, Collider Coach, Pembridge Partners# Ben, 35: Djangonout Own IT boutique, Ex-Goldbach # Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.#
  • 16. Additional Services
  • 17. 17# Drive the traffic to one place Your Social Hub Web Site Visitors Facebook & Twitter (organic and paid) Google (SEO) Shares & Embeds Cooala App Exclusive Content Weekly Newsetter Notifications
  • 18. Need help to create great content? «  15+ years digital marketing# «  5 years+ experience Community Management# «  Facebook Volvo (CH): 200% more engagement# «  Facebook Nivea (CH): Highest ER worldwide# Content Strategy! & Planning ! Coaching & Enabling# Content Creation
 & Community Management!
  • 19. 19# Nurture your customers Visitor Subscriber Brand Enthusiast Customer Paid & Earned Media Facebook Fans Make Paid Media more sustainable Reach real fans free of costs Learn about and nurture your visitors
  • 20. cooala GmbH, Copyright 2012 # 20# Subscribers: We gather the most engaged user Earned Media Topics Earned Media Brand Owned Media Paid Media Topics Paid Media Brand 1.9k of 142k# 3.5k of 622k# 156 of 3k# 4.6k of 2.9m# 151 of 38k# cooala users# Example: low involvement FMCG brand in UK. cooala pilot target: 10k#
  • 21. 21# cooala. The place for brand enthusiasts to catch the latest on their favorite brands. 1,000+ brands ★ ¼m blog articles & offers ★ 1 beautiful place
  • 22. cooala GmbH, Copyright 2012 # 22# More Examples Campaign Hub Sponsoring Hub
  • 23. cooala GmbH, Copyright 2012 # 23#

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