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@mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/
mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa....
«Stop making Facebook
the center of your
relationship marketing
efforts»
Nate Elliott, VP and Principal Analyst at Forrest...
The three mistakes in Social Media Marketing
#1 Giving away valuable traffic
5#
#2 We’re competing with cats
Reaching fans costs money
Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 20...
cooala GmbH, Copyright 2012 # 6#
#3 You don`t own your investment
Your Fans?

Nope!
Who are they
anyway?
Your Content?

No...
Your Web Site
à Take back the control
The cooala Social Hub
Makes brand websites really social, engaging and beautiful.
Curate
3rd party content
Publish
beautiful content
Valuable
interaction
Post tailored 
Content
Reach and
nurture fans
Manage with ease
cooala GmbH, Copyright 2012 # 11#
Grow your Audience
Facebook
Native Advertising
Cooala App &
Notifications*
(*) coming soo...
cooala GmbH, Copyright 2012 # 12#
What do you want to achieve?


Enhance your Web Site
Convert visitors into
ambassadors.
...
Small Biz(*)
£/CHF 49/ month
Value
£/CHF 299/ month
Premium
£/CHF 699/ month
Unlimited publishing with basic
set of publis...
Enhancing the web site with 

a engaging social stream.#
Central promotion hub for their one-
year campaign.#
Innovation h...
15#
Chris, 43: Master of Technology
MSc ETH Computer Sciences. CS, SBB,
Swisscom, UBS,... Hawaii Surfer.#
Fabian, 33: UX S...
Additional Services
17#
Drive the traffic to one place
Your
Social Hub
Web Site Visitors
Facebook & Twitter
(organic and paid)
Google (SEO)
Sha...
Need help to create great content?
«  15+ years digital marketing#
«  5 years+ experience Community Management#
«  Face...
19#
Nurture your customers
Visitor
 Subscriber
Brand
Enthusiast
Customer
Paid &
Earned
Media
Facebook
Fans
Make Paid Media...
cooala GmbH, Copyright 2012 # 20#
Subscribers: We gather the most engaged user
Earned Media Topics
Earned Media Brand
Owne...
21#
cooala. The place for brand enthusiasts to
catch the latest on their favorite brands.
1,000+ brands ★ ¼m blog articles...
cooala GmbH, Copyright 2012 # 22#
More Examples
Campaign Hub
 Sponsoring Hub
cooala GmbH, Copyright 2012 # 23#
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new ways of engagement: cooala social hub for brands, retailers and publishers

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Stop loosing web site visitors to your rented social media channels. We help brands to get back the control in social media. The cooala social hub makes brand websites engaging, beautiful and social. Brands can build their own audience and and nurture ambassadors instead of losing them to other Social Media Networks. http://cooa.la/

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Transcript of "new ways of engagement: cooala social hub for brands, retailers and publishers"

  1. 1. @mikeschwede | mike@cooa.la | +41 78 600 88 82 | http://cooa.la/ mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la
 cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH# Turns your Web Site into a Social Hub
  2. 2. «Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.
  3. 3. The three mistakes in Social Media Marketing
  4. 4. #1 Giving away valuable traffic
  5. 5. 5# #2 We’re competing with cats Reaching fans costs money Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014 0% 5% 10% 15% 20% 25% £0m £50m £100m £150m £200m £250m £300m £350m £400m £450m 2011 2012 2013 2014 2015 UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
  6. 6. cooala GmbH, Copyright 2012 # 6# #3 You don`t own your investment Your Fans? Nope! Who are they anyway? Your Content? Nope! Read the TOS! Your Page? Nope! «We reserve the right to (…) remove Pages for any reason.»
  7. 7. Your Web Site à Take back the control
  8. 8. The cooala Social Hub Makes brand websites really social, engaging and beautiful.
  9. 9. Curate 3rd party content Publish beautiful content Valuable interaction Post tailored Content Reach and nurture fans
  10. 10. Manage with ease
  11. 11. cooala GmbH, Copyright 2012 # 11# Grow your Audience Facebook Native Advertising Cooala App & Notifications* (*) coming soon Newsletter* paid owned
  12. 12. cooala GmbH, Copyright 2012 # 12# What do you want to achieve? Enhance your Web Site Convert visitors into ambassadors. Effective Campaigning One destination for all your campaigns. Attract new customer Start-of-the-art content marketing.
  13. 13. Small Biz(*) £/CHF 49/ month Value £/CHF 299/ month Premium £/CHF 699/ month Unlimited publishing with basic set of publishing options, scheduling and curating Additional Services « Editorial Service / Community Management: £1,950 per month and country « Coaching and Consulting « Traffic & Subscribers « Ask for custom brand login and white labelled platform Customizable design, fully responsive for mobile devices. Online Support Fully automated Newsletter Performance Analytics Unlimited publishing with basic set of publishing options, scheduling and curating Customizable design, fully responsive for mobile devices. Personal Support Fully automated Newsletter Performance Analytics + all (future) publishing options + Closed User Groups + Custom Tabs + 3rd party tracking tags + Custom Domain + A/B-Tests
  14. 14. Enhancing the web site with 
 a engaging social stream.# Central promotion hub for their one- year campaign.# Innovation hubs for employees and clients.#
  15. 15. 15# Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.# Fabian, 33: UX Stylist 
 Stone sculptor and digital creative since 15 years.# Sinan, 29: iPhone Magician iOS Developer since the beginning.# BA in Engineering and Science.# •  Barbara Schwede: Comm., Community Mgmt.# •  Sandra Lehmann: Content & Community Mgmt.# •  David Prais, Collider Coach, Pembridge Partners# •  Andy Tait, Collider Coach, Pembridge Partners# Ben, 35: Djangonout Own IT boutique, Ex-Goldbach # Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.#
  16. 16. Additional Services
  17. 17. 17# Drive the traffic to one place Your Social Hub Web Site Visitors Facebook & Twitter (organic and paid) Google (SEO) Shares & Embeds Cooala App Exclusive Content Weekly Newsetter Notifications
  18. 18. Need help to create great content? «  15+ years digital marketing# «  5 years+ experience Community Management# «  Facebook Volvo (CH): 200% more engagement# «  Facebook Nivea (CH): Highest ER worldwide# Content Strategy! & Planning ! Coaching & Enabling# Content Creation
 & Community Management!
  19. 19. 19# Nurture your customers Visitor Subscriber Brand Enthusiast Customer Paid & Earned Media Facebook Fans Make Paid Media more sustainable Reach real fans free of costs Learn about and nurture your visitors
  20. 20. cooala GmbH, Copyright 2012 # 20# Subscribers: We gather the most engaged user Earned Media Topics Earned Media Brand Owned Media Paid Media Topics Paid Media Brand 1.9k of 142k# 3.5k of 622k# 156 of 3k# 4.6k of 2.9m# 151 of 38k# cooala users# Example: low involvement FMCG brand in UK. cooala pilot target: 10k#
  21. 21. 21# cooala. The place for brand enthusiasts to catch the latest on their favorite brands. 1,000+ brands ★ ¼m blog articles & offers ★ 1 beautiful place
  22. 22. cooala GmbH, Copyright 2012 # 22# More Examples Campaign Hub Sponsoring Hub
  23. 23. cooala GmbH, Copyright 2012 # 23#
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