Social Media and the Job World

Social Networking Tools and Career Development

Who Are You? Mike Schaffer Social Media and Online Marketing Manager Background in Sports/Restaurant/Entertainment PR PR and Social Media Blogger Among PR Pros on Twitter: Top 100 Top 30 #21 Most Influential 100, 30, Twitter: @mikeschaffer

…And What Do You Do? • Advertising agency with digital, branding and design teams • Offices in Washington, DC; Nashville, TN (HQ); Hawaii • Agency in-house resources - Brand campaign development - Online advertising g - Website development - Social media management - Photography and video production - Custom publications - Contact center - Chats, comments, calls and emails with client prospects

Our Agenda • What Is/Isn’t Social Media? • The Major Networks • The Six Rules • Social Media and the Job World • Questions welcome at any point!

If You’re Tweeting The Session My Twitter Name: @mikeschaffer Hashtag: #MRADORS10

What Is/Isn t Social Media? Is/Isn’t

What Social Media Is and Is Not Social media is a necessary tool in your existing communications toolbox--not Social media is active and mutually-beneficial the only tool, or the most important engagement with relevant audiences through the tool, but a valuable one. , use of content development, digital thought leadership and proactive/reactive one-on-one dialogues. Social media is not talking about what you had for breakfast. Social media isn't the savior to everything that ails a company. It s company It's one part of an entire media mix and - Bonnie Upright effective public relations/marketing campaign. - Keith Trivitt Social media is a place for news, knowledge, sharing and connecting p , g , g g Social media isn't a place to talk about what color underwear you're wearing. - Veronica Brown

What Social Media Is and Is Not Social media is the biggest cocktail party you've ever been to. Social media isn't anything y haven't already done, y g you y , it's just happening somewhere else. - Peter Cognoscenti Social media is an answer. Social media isn't always the right answer. - Niki Murray Social media is a great way to enhance your networking and business development by creating online relationships with people who begin to care about you, your business, and your life. Social media isn't a quick answer to making money or doubling your bottom line. - Gini Dietrich

What Social Media Is and Is Not Social media is: a way to reach people you may not know. Social media isn't: a place to blindly post messages/thoughts without thinking about y g your audience and what they might be y g interested in. - Lisa Pagano Social media is: a great way to stay in touch with friends and family family. Social media is NOT: meant for people to beg for attention and air their dirty laundry (although some do!). - Melissa Daddio Social media is changing how we interact. Social media isn't changing why we interact. isn t interact - David Spinks

What is Social Media? Social media is a universe of online networks that allows people “Social media…is a category of around the world to connect with online media where people are each other every day. y y ta talking, participating, sharing, g, pa t c pat g, s a g, networking, and bookmarking Each network has different … [encouraging] discussion, audiences and features. feedback, voting, comments, and sharing of information from d h i f i f ti f all interested parties.” – Ron Jones, Search Engine Watch

Staggering Stats! • Over 600 million people access social media sites daily. (laptops, desktops, mobile) • Facebook alone has over 200 million unique visitors every day. • People will spend 700 BILLION minutes per month on Facebook. • 51% of active Twitter users follow companies, brands or products on social networks. • As of February 2010, Twitter reported an average of 600 Tweets per second. • LinkedIn: Growing at roughly one new member per second. • 24 hours of video are uploaded to YouTube every minute, and YouTube clocks 2 billion views per day. • 70,000 new blogs g onto the web every day. , g go y y

The Major Networks

The Profilers Facebook: Share status updates, photos, videos, links; play games…The Super Network LinkedIn: “Online Resume,” best professional Online Resume, networking platform MySpace: Similar to Facebook, but much smaller, and users skew younger

The Specialists Flickr: Online photo albums YouTube: Video uploading and sharing Twitter: Microblogging/short messages FourSquare: Geo-location

Other Online Avenues • Bookmarking (Delcious, Digg, etc.) • Blogs (Wordpress, Blogger) • SlideShare • Other geo-location (GoWalla, BrightKite, etc.) • EventBrite (tickets) • Meetup.com (local group and event mgmt.) • Last.fm/Blip.fm/Pandora • Evite • And even email!

Know The Twitter Lingo @ Reply (prounounced “at reply”) – When you use someone’s Twitter handle or name in a message. When used correctly, the other person will receive this message in a separate column. Also called “mention.” # Hashtag – A hashtag or # sign helps users maximize Twitter’s functionality. When a word starts with a #, users can click on it to see ALL of the messages with that Hashtag. Very helpful during events and g g y p g for specific causes or themes. RT (pronounced “ReTweet”) – When someone copies and pastes a Tweet (Twitter post) it is proper etiquette to start it with an “RT” to show post), RT it’s their’s. Example: FakeAccount RT @mikeschaffer I love #SocialMedia!

The Six Rules

Be Bulletproof Online The Following Six Rules Will Help Protect Your: 1. Right to Privacy 2. Money 3. Friendships/Relationships 4. Employment Status 5. Computer 6. And more!

Rule #1 – There Is No Privacy Act as if everyone can see everything you do online. Even if something SAYS it’s private, act as if it’s 100% public. This goes for words, videos, photos, EVERYTHING you post on a social network. Act as if you can’t delete anything after it’s been posted.

Rule #2 – Breathe Before Posting Are you really sad or really excited about something and want to share it with your online world? Take two deep breaths. Type it in. Take two more deep breaths before breaths in clicking send/enter/post. Make sure you REALLY want to share that information. y It’s OK to write something, then delete it before you post. Taking an extra second to re-read and breathe can really prevent mistakes.

Rule #3 – No Job Talk Keep anything related to your professional life to a minimum, if you must include it at all. Yes, this rule protects your company or agency, but most importantly, it p p y protects YOU. Maybe you heard a whisper in the hallway about budget cuts or office moves, but if you put it moves online, YOUR name is attached to that rumor. Have fun with that!

Rule #4 – Wash Your Keyboard With Soap! Don’t use dirty language! You are representing yourself to the world on every post. And, in post And some cases, you are representing your company, y your family and more. y Use language that you want next to your name and photo forever. forever

Rule #5 – Avoid Scams The most personal information you need to give a social media network is your email address. If someone asks you for a credit card, Social Security number mailing card number, address or anything you are uncomfortable divulging, it’s probably a scam, or even a virus. Do not respond unless it’s a secure site you trust, like PayPal, or a government p y g portal. With emails, check the actual email address the message came from. Many times, scammers make a message look authentic, when it’s VERY fake and can harm your computer computer.

Rule #6 – Treat Friends Well Be careful what you post on your friends’ Facebook walls! They have the same right to privacy you have. You may be comfortable posting a photo from a weekend party but your party, coworker may not be too happy that he or she is in the background. On Facebook, you can tag friends in p y g photos. Friends can untag g themselves if they don’t like the photo or want to be linked to it.

Social Media and the Job World

Job Seekers LinkedIn 1. Post your resume, but it won’t look like it! 2. It’s a good idea to join LinkedIn BEFORE your job search, so you can build a network of connections connections. 3. Use “Groups” function to connect with others in your field. All Networks 1. Never post about your job dissatisfaction or the fact you are looking. 2. Don’t be cryptic during the interview process. 3. Watch what photos you have uploaded.

Employees 1. Pay attention to your company policies about social media usage on company time – and don’t break them! 2. Use your judgment when connecting online with coworkers, bosses, staff, partners vendors etc. staff partners, vendors, etc 3. You can create strong bonds with coworkers online…but be careful what you share! 4. Assume you are being followed by p p who influence y y g y people your employment status.

Employers A 2009 study showed that 45% of all employers screened applicants’ online profiles. Know your rights: Check with your HR department to see if you are legally able to take a peek at applicants applicants. Be cautious that what you post doesn’t undermine your position of management. That is a different standard for every group of people.

The Bottom Line For Everyone Be the best version of yourself. Use your best judgment. y j g Have th most f H the t fun.

Questions? Mike Schaffer michael.schaffer@iostudio.com Twitter: @mikeschaffer Website: www.iostudio.com

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Social Media and the Job World

by Mike Schaffer

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Social Media and the Job World Presentation Transcript