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Mike Volpe Presentation


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  • 1. SOCIAL MEDIA G I A N T Mike Volpe Phylencia Taylor & Samiha Sohan COMM – 522 – 003W Social Media Strategies & Tactics April 14, 2012
  • 2. Bachelor of Arts – Economics and GovernmentBowdoin College, Brunswick, Maine1993 – 1997 . Summa Cum Laude Graduate• Football Hall of Fame Athlete• Keynote Collegiate SpeakerMBA – Marketing, Entrepreneurship, StartupsMIT – Sloan School of ManagementCambridge, Massachusetts2001 – 2003• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing, Product Management, Strategy and Startups/Entrepreneurship• Patrick J. McGovern “59 Entrepreneurship Award• Thomas Peterson Merit Scholarship• President of Marketing Club, Member of Sloane Entrepreneurs and Mass Tech Trek
  • 3. Volpe had several positions before becoming an industryGIANT with HubSpot: Director, Marketing Operations – 2 yrs. – SolidWorks Marketing Manager – 1 yr. - SolidWorks Business Development Mgr –1 yr. - Found Marketing Manager –1 yr. - Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)
  • 4. Chief Marketing Officer@ HubSpot - a marketing software company Since Volpe joined HubSpot in March 2007, the company has grown:  From about a 12 beta customers to over 5,000 customers  From 5 employees to 300 employees  And Volpe has Raised over $65 million of venture capital in three rounds of financing
  • 5. HubSpot is a sophisticated lead generation machine, focused onB2B customized INBOUND marketing automation.InBound is a HubSpot coined term, a marketing strategy thatfocuses on attracting prospective customers by offering usefulinformation. 100% B2B - $15M (2010) • Supports over 60 sales reps Organic Search Referrals • Generates over 35,000 leads per month Paid Search • which are scored and prioritized based on custom Direct Traffic designed algorithms that estimate the probability of a SEO lead closing into a sale Social Media Lead As Customer • The best leads go to the sales team Marketing Experts CRM Features • and the other leads go into a lead nurturing program with Lead Sourcing about a half-dozen different segments Nurturing Source: . David Raab, Raab Associates
  • 6. HubSpot’s Business Engagements: webinars
  • 7. • The way consumers shop for products has changed as well as they way they communicate. • People spend more time on social media than email. • There are 200 million people on the “Do Not Call” list in the U.S., and 86% of people use a DVR to skip over advertisements. • The era of paying for advertising to drive sales is OUT, and the era of using inbound marketing to engage and attract sales is IN.Source: Retailers: Are you Social-Business Ready, Monday, 06 February 2012 . Death by Marketing Automation.
  • 8. Announced March 9, 2011 – Google, Sequioa Capital,
  • 9. • HubSpot announced a $32 million investment• Groundbreaking for the small business marketing automation landscape. Approx 25% B2B Marketing Automation Market Share Clients not Revenue Competitors: Infusion Soft Office Auto Pilot Eloqua Marketo Genius Pardot Manticore Neolane Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA
  • 10. 2010
  • 11.  Promoted from VP of Marketing to Chief Marketing Officer in May 2011. Under Volpes’ leadership HubSpot has stood out from the crowd in the industry.  HubSpot’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization (SEO), video marketing, and social media.  Volpe and Hubspot  have won over 30 awards  Have been featured in over 20 marketing and business books including Harvard Business School case study  "HubSpot: Marketing and Web 2.0". Volpe is a cutting-edge B2B inbound marketer who  Is one of the 10 most popular CMOs on Twitter, and blogs frequently.
  • 12. HubSpot is a top brand in the social marketing industry:  the largest social media presence for any B2B software company  won many awards for marketing  generated over 600,000 YouTube views  built one of the top 10 marketing blogs  has created a robust online community that loves HubSpot  HubSpots marketing practices have been featured in over 20 different business and marketing books
  • 13. Volpe’s Social Marketing & Digital Reach.................................. Death by Marketing Automation
  • 14.  January 25, 2012 - Volpe was selected as a Top Marketer to Watch in 2012 by Focus.(pdf) March 9, 2009 The New York Times interviewed Volpe for a story what twitter apps are used via phone  HubSpot also runs Twitter Grader – site that determines your influence on Twitter July 17, 2009 - National Public Radio (WBUR) interviewed Volpe for the story “Mass. Labor Pools May Be Crowded, But Theyre Not Always Deep” – One of the few companies still growing during a recession.  Mp3 Interview shortage/player
  • 15. Expert Contributor . Marketing Speaker . Consultant ( . PodcastMike Volpe says, “I’m a Professional Marketer not a Professional Speaker”Volpe’s speaker focus includes:  Internet Marketing  Social Media Marketing  Search Engine Optimization (SEO)  Blogging for Business  Improving Website Conversions  Video Marketing  Lead Generation and related topics
  • 16. CONTACT INFORMATION FOR MIKE VOLPE The Death of Marketing Automation