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Brian Solis Presentation

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  • 1. Who is the Giant of Social Media?
  • 2. Brian Solis is Our Giant
  • 3. Brian Solis - Who Is He?Digital Analyst – studied and influenced theeffects of social media & technology on business,entertainment & culture.Sociologist – his book “Engage” is regarded asthe industry reference guide for businesses tobuild and measure success on the social web.Futurist – specializes in change managementand organizational transformation to helpbusinesses introduce new media into theirmarketing plans.
  • 4. Solis’ Blog
  • 5. The 6 Pillars of Social Commerce:Understanding the Psychology of Engagement
  • 6. Solis’ Digital Darwinism
  • 7. Social Media BRANDSPHERE
  • 8. His CompanyBrian is the principal at Altimeter Group, a research-based advisory firm that conducts independentresearch on new technologies for companies.Formed in 200823 employeesLocated in Silicon ValleyNamed on of “The Five Most Creative Small Businessin 2010” by Fast CompanyOver 100 active clients
  • 9. His BrandFacebook: http://www.facebook.com/thebriansolisTwitter: http://twitter.com/#!/briansolisYouTube:http://www.youtube.com/user/BrianSolisTV?feature=sub_widget_1Flickr:http://www.flickr.com/photos/briansolis/7054298969/App: http://mobileroadie.com/apps/brian-solis
  • 10. Notable Quotes“We are wildly public with what we are doingonline. But at the end of the day, there is a realworld.”“Social media gives you the ability to checkperception. You‟re not speaking at peopleanymore, you are speaking with them.”“There isn‟t just one social network that we needto focus on.”“Be the „we‟ in social web instead of the „me‟ insocial media.”

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