NRA Show 2011

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NRA Show 2011

  1. 1. How South Africas Leading Brand Turned Bottomless Coffee Into Abundant Customers And how you can do the same for your operation!
  2. 2. Mike SaidbrandStrategy.co.za No I Am Not Australian!
  3. 3. South Africa issituated on thesouthernmost pointof the Africancontinent…
  4. 4. South Africa is acountry roughly thesize of Texas…With a market thesize of Houston!
  5. 5. South Africa has55,000 high-netindividuals holding atleast US $1 million infinancial assets
  6. 6. Yet the averageAnnual Gross FamilyIncome in SouthAfrica is only $2752!R1 is equal to $7.80
  7. 7. We have the onlystreet in the worldthat is home to TWONobel Peace Prizewinners!
  8. 8. Mugg & Bean is acoffee themedrestaurant franchisefocused mainly onthe shopping market
  9. 9. The first storeopened in Cape Townin 1996Today there are + 100stores county wide
  10. 10. The concept is bornout of greatgenerosity of spiritand a “connection”with customers
  11. 11. COMMERCEPASSION ART
  12. 12. 100 90 80 70 60 5040 Coffee Shop 30 Restaurant20 The Mugg 10 0
  13. 13. 100 90 80 70 60 5040 Coffee Shop 30 Restaurant20 The Mugg 10 0
  14. 14. 100 90 80 70 60 5040 Coffee Shop 30 Restaurant20 The Mugg 10 0
  15. 15. 100 9080 70 60 5040 Coffee Shop30 Restaurant20 The Mugg 10 0
  16. 16. Give them something toidentify with and to believe in! (The First Advert)
  17. 17. Perception is much more important than reality any day of the week!
  18. 18. Few customers cantell good food frombad… but they ALLunderstand value!
  19. 19. Warning, you can’texceed customerexpectations every time!
  20. 20. Constant renewalthrough innovationis the ONLY way to survive!
  21. 21. WHAT YOU ARE BEST ATHOW YOU MAKE PASSIONATE YOUR MONEY ABOUT
  22. 22. Mutually beneficialpartnerships with likeminded companies!
  23. 23. We would rather have you in ourstore drinking free coffee, than…
  24. 24. Listen to yourmarket & avoid change forchanges sake!
  25. 25. The Way We MarketTo Our CustomersThe Way OurCustomers ComplainThe Way WeCommunicate
  26. 26. It’s Question AndAnswer Time Now!
  27. 27. Follow Or Contact MeTwitter.com/mike_said_whatSlideshare.net/mikesaidwhatFacebook.com/mikesaidwhatLinkedin.com/mikesaidwhatwww.brandstrategy.co.zainfo@mikesaid.co.za+27824497367

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