DreamBelieve Dare     Do         brandStrategy.co.za
Opportunityknocks often…Most of us simplywon’t open the doorbecause it is oftendressed in grubbyoveralls and looks alot li...
#NedbankSBS       brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
If you always do what youalways did, you always getwhat you always got!                             brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
brandStrategy.co.za
Define your intentCreate your messageDiscover what works              brandStrategy.co.za
Define Your Intent Three frogs are sitting onCreate your one had an a rock, when              message idea to jump off… Ho...
Define Your Intent Step #1 – Verbalise yourCreate and your intent and vision        your message commit it to writingDisco...
Workbook Exercise # 1My Vision Is…To create a marketing and strategy agency that will beboth effective and affordable to s...
Create Your Message Being able to express yourCreate to others & at times vision        your message even to yourself is e...
Create Your Message Step #2 – Write yourCreate your message “instant impact message” now!Discover what works              ...
Workbook Exercise # 2To…Small & Medium Businesses & StartupsSeeking…Marketing, Branding & Strategic AssistanceI Offer…An a...
Discover What Works Get out of your head,Create your message unplug yourself from the computer, and speak with others who ...
Discover What Works Step #3 – Buy yourself aCreateayour message file or notebook and start filling it with your thoughts,w...
Workbook Exercise # 3Collect Collect Collect!                           brandStrategy.co.za
Dont bring your need to themarketplace, bring your skill. If youneed money, go to the bank, but not   the marketplace. ~ J...
brandStrategy.co.za
Protect Your Idea Stop StrugglingThe Reality Check             brandStrategy.co.za
Protect Your Ideas You dont have to registerCreate your message your vision to obtain copyright and trademark protection. ...
Protect Your Ideas Step #4 – Start a paperCreate your message trail by using the templates provided in your workbookwhat w...
Workbook Exercise # 4Date:1 September 2011Met With:Thayn Niemand, Francis WrightDiscussed:Plans and process for the new bu...
Stop Struggling Instead learn to Inspire!Create you speak When         your message positively about your business, it ins...
Stop Struggling Step #5 – By using theCreate your message worksheet provided you can write a one page sales pitch thatwhat...
Workbook Exercise # 5Who am I. (identify yourself )What I do. (my service or product offering)Who are my customers. (targe...
The Reality Check To succeed, dont dismissCreate yourReaffirm your any threats.              message commitment, and creat...
The Reality Check Step #6 – Learn to writeCreate your message an honest assessment of the current situation and to formula...
Workbook Exercise # 6Date:1 September 2011Challenge:Insufficient capital to take vision to marketAction:Set up meeting wit...
Strategy without tactics is the slowest route to victory. Tacticswithout strategy is the noise before        defeat. – Sun...
brandStrategy.co.za
Test Your Vision  Personal CostsYour Marketing Plan              brandStrategy.co.za
Test Your Vision Passion sometimes cloudsCreate your message judgment. Thinking that you know what is best for your custom...
Test Your Vision Step #7 – Learn to askCreate your message questions and conduct inexpensive research both on and offline ...
NOTES: Workbook Exercise Number 7Who?_____________________________________________________________________________________...
Workbook Exercise # 7Conducting Online Surveyswww.surveygizmo.comAnd speaking of sur veys…bit.ly/sbseminar                ...
Complete our online survey    and receive a 50% discount off           my new e-book            “Action Now”b it . l y/ sb...
Understanding Costs Nothing kills a greatCreate faster than vision        your message discovering there is simply “no mon...
Understanding Costs Step #8 – Start shoppingCreate your message around for the best prices now! Use the request for quotat...
Workbook Exercise # 8An RFQ should at least contain the following:Contact persons (for commercial and technical questions)...
Your Marketing Plan A marketing plan needCreate your message not take three weeks and an entire forest to create. By using...
Your Marketing Plan Step #9 – Write your basicCreate Step Marketing Seven        your message Plan TODAY!Discover what wor...
Workbook Exercise # 9Seven Step Marketing PlanStep 1 - Understand Your Market and CompetitionStep 2 - Understand Your Cust...
Four steps to achievement: Planpurposefully. Prepare prayerfully.   Proceed positively. Pursue persistently. - William A. ...
brandStrategy.co.za
The Money ThingOrganize The Future  Stay Motivated             brandStrategy.co.za
The Money Thing It’s time to startCreate yourhow you will establishing                message be making Rands and Sense ou...
The Money Thing Step #10 – Four Steps toCreate your message correct pricing.Discover what works                 brandStrat...
Workbook Exercise # 10Mark-up PricingVendor PricingCompetitive PricingPsychological Pricing                        brandSt...
Organise The Future At this early stage you willCreate yourBIG be thinking               message PICTURE and need to reign...
Organise The Future Step #11 – Start toCreate your messagefor develop process sheets every aspect of your business and vis...
Workbook Exercise # 11What Is ProcessWhy Set Up ProcessesHow To Set Up ProcessesHow To Monitor Processes                  ...
Stay Motivated Most start-up plans askCreate begin with a you to         your message business plan. Instead, weve hadwhat...
Stay Motivated Step #12 – Now it’s time toCreate your message write the Vision Action Plan.Discover what works            ...
Workbook Exercise # 12Step 1Title your plan "Business Action Plan for ABC Company" and list the date ofplan initiation at ...
Success in Small Business is notdetermined by the “chosen few” but   by the few who have chosen!                        br...
It’sQ&ATime        brandStrategy.co.za
Complete our online survey    and receive a 50% discount off           my new e-book            “Action Now”b it . l y/ sb...
brandStrategy.co.za
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Nedbank Seminar Vision To Realisation

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Mike Said delivers From Vision To Realization at Nedbank Small Business Seminar October November 2011

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Nedbank Seminar Vision To Realisation

  1. 1. DreamBelieve Dare Do brandStrategy.co.za
  2. 2. Opportunityknocks often…Most of us simplywon’t open the doorbecause it is oftendressed in grubbyoveralls and looks alot like hard work! brandStrategy.co.za
  3. 3. #NedbankSBS brandStrategy.co.za
  4. 4. brandStrategy.co.za
  5. 5. brandStrategy.co.za
  6. 6. brandStrategy.co.za
  7. 7. If you always do what youalways did, you always getwhat you always got! brandStrategy.co.za
  8. 8. brandStrategy.co.za
  9. 9. brandStrategy.co.za
  10. 10. brandStrategy.co.za
  11. 11. brandStrategy.co.za
  12. 12. Define your intentCreate your messageDiscover what works brandStrategy.co.za
  13. 13. Define Your Intent Three frogs are sitting onCreate your one had an a rock, when message idea to jump off… How many frogsworksDiscover what are left on the rock? brandStrategy.co.za
  14. 14. Define Your Intent Step #1 – Verbalise yourCreate and your intent and vision your message commit it to writingDiscover what works brandStrategy.co.za
  15. 15. Workbook Exercise # 1My Vision Is…To create a marketing and strategy agency that will beboth effective and affordable to small and medium sizebusiness yet professional enough to appeal to largecorporations tooTo Grow my current operation by 30% over the next twoyearsTo start enjoying my work again! brandStrategy.co.za
  16. 16. Create Your Message Being able to express yourCreate to others & at times vision your message even to yourself is extremelywhat worksDiscover important in getting the support & encouragement you will need to continue.brandStrategy.co.za
  17. 17. Create Your Message Step #2 – Write yourCreate your message “instant impact message” now!Discover what works brandStrategy.co.za
  18. 18. Workbook Exercise # 2To…Small & Medium Businesses & StartupsSeeking…Marketing, Branding & Strategic AssistanceI Offer…An affordable Professional Service brandStrategy.co.za
  19. 19. Discover What Works Get out of your head,Create your message unplug yourself from the computer, and speak with others who haveworksDiscover what succeeded to discover what really works. brandStrategy.co.za
  20. 20. Discover What Works Step #3 – Buy yourself aCreateayour message file or notebook and start filling it with your thoughts,what worksDiscover clippings, pics, ideas, suggestions… anything! brandStrategy.co.za
  21. 21. Workbook Exercise # 3Collect Collect Collect! brandStrategy.co.za
  22. 22. Dont bring your need to themarketplace, bring your skill. If youneed money, go to the bank, but not the marketplace. ~ Jim Rohn brandStrategy.co.za
  23. 23. brandStrategy.co.za
  24. 24. Protect Your Idea Stop StrugglingThe Reality Check brandStrategy.co.za
  25. 25. Protect Your Ideas You dont have to registerCreate your message your vision to obtain copyright and trademark protection. Protective lawsDiscover what works work under the first-use rule--whoever uses an item first owns it. brandStrategy.co.za
  26. 26. Protect Your Ideas Step #4 – Start a paperCreate your message trail by using the templates provided in your workbookwhat worksDiscover to track and monitor all ideas and meetings brandStrategy.co.za
  27. 27. Workbook Exercise # 4Date:1 September 2011Met With:Thayn Niemand, Francis WrightDiscussed:Plans and process for the new business vision brandStrategy.co.za
  28. 28. Stop Struggling Instead learn to Inspire!Create you speak When your message positively about your business, it inspires othersDiscover what works to help you succeed rather than question your abilities. brandStrategy.co.za
  29. 29. Stop Struggling Step #5 – By using theCreate your message worksheet provided you can write a one page sales pitch thatwhat worksDiscover motivates and inspires brandStrategy.co.za
  30. 30. Workbook Exercise # 5Who am I. (identify yourself )What I do. (my service or product offering)Who are my customers. (targeted prospects)What are my products/services. (description ofproduct)Reasons to buy my products/services. (brief yetsubtle selling message)The value the customer will derive. (the follow-uptagline may be added) brandStrategy.co.za
  31. 31. The Reality Check To succeed, dont dismissCreate yourReaffirm your any threats. message commitment, and create a strategy to moveworksDiscover what forward by conducting a reality check. brandStrategy.co.za
  32. 32. The Reality Check Step #6 – Learn to writeCreate your message an honest assessment of the current situation and to formulate action stepsDiscover what works that will take you through this brandStrategy.co.za
  33. 33. Workbook Exercise # 6Date:1 September 2011Challenge:Insufficient capital to take vision to marketAction:Set up meeting with Nedbank Small Business to discuss brandStrategy.co.za
  34. 34. Strategy without tactics is the slowest route to victory. Tacticswithout strategy is the noise before defeat. – Sun Tzu brandStrategy.co.za
  35. 35. brandStrategy.co.za
  36. 36. Test Your Vision Personal CostsYour Marketing Plan brandStrategy.co.za
  37. 37. Test Your Vision Passion sometimes cloudsCreate your message judgment. Thinking that you know what is best for your customers is one ofDiscover what works the most common mistakes in formulating an idea. brandStrategy.co.za
  38. 38. Test Your Vision Step #7 – Learn to askCreate your message questions and conduct inexpensive research both on and offline worksDiscover what brandStrategy.co.za
  39. 39. NOTES: Workbook Exercise Number 7Who?______________________________________________________________________________________________What?______________________________________________________________________________________________Where?______________________________________________________________________________________________When?______________________________________________________________________________________________How?______________________________________________________________________________________________
  40. 40. Workbook Exercise # 7Conducting Online Surveyswww.surveygizmo.comAnd speaking of sur veys…bit.ly/sbseminar brandStrategy.co.za
  41. 41. Complete our online survey and receive a 50% discount off my new e-book “Action Now”b it . l y/ sb s eminar brandStrategy.co.za
  42. 42. Understanding Costs Nothing kills a greatCreate faster than vision your message discovering there is simply “no money”.Discover what works brandStrategy.co.za
  43. 43. Understanding Costs Step #8 – Start shoppingCreate your message around for the best prices now! Use the request for quotationwhat worksDiscover forms provided. brandStrategy.co.za
  44. 44. Workbook Exercise # 8An RFQ should at least contain the following:Contact persons (for commercial and technical questions)Part numbers and descriptionQuantities to be bought (yearly and per order)Drawings and other specificationsQuality demandsDelivery addressDelivery terms (such as INCO terms)Payment termsBinding period of the quoteOther terms (purchase agreement/contract)Deadline for quotationsLevel of requested price transparencyYou can download a free template atwww.brandstrategy.co.za/extras brandStrategy.co.za
  45. 45. Your Marketing Plan A marketing plan needCreate your message not take three weeks and an entire forest to create. By using a simple sevenDiscover what works step process, you will have a basic marketing plan. brandStrategy.co.za
  46. 46. Your Marketing Plan Step #9 – Write your basicCreate Step Marketing Seven your message Plan TODAY!Discover what works brandStrategy.co.za
  47. 47. Workbook Exercise # 9Seven Step Marketing PlanStep 1 - Understand Your Market and CompetitionStep 2 - Understand Your CustomerStep 3 - Pick a NicheStep 4 - Develop Your Marketing MessageStep 5 - Determine Your Marketing Medium(s)Step 6 - Set Sales and Marketing GoalsStep 7 - Develop Your Marketing Budget brandStrategy.co.za
  48. 48. Four steps to achievement: Planpurposefully. Prepare prayerfully. Proceed positively. Pursue persistently. - William A. Ward brandStrategy.co.za
  49. 49. brandStrategy.co.za
  50. 50. The Money ThingOrganize The Future Stay Motivated brandStrategy.co.za
  51. 51. The Money Thing It’s time to startCreate yourhow you will establishing message be making Rands and Sense outwhat worksDiscover of your business and marketing plan. brandStrategy.co.za
  52. 52. The Money Thing Step #10 – Four Steps toCreate your message correct pricing.Discover what works brandStrategy.co.za
  53. 53. Workbook Exercise # 10Mark-up PricingVendor PricingCompetitive PricingPsychological Pricing brandStrategy.co.za
  54. 54. Organise The Future At this early stage you willCreate yourBIG be thinking message PICTURE and need to reign thatwhat worksDiscover in and start to concentrate on the day to day activities needed for success. brandStrategy.co.za
  55. 55. Organise The Future Step #11 – Start toCreate your messagefor develop process sheets every aspect of your business and vision.Discover what works brandStrategy.co.za
  56. 56. Workbook Exercise # 11What Is ProcessWhy Set Up ProcessesHow To Set Up ProcessesHow To Monitor Processes brandStrategy.co.za
  57. 57. Stay Motivated Most start-up plans askCreate begin with a you to your message business plan. Instead, weve hadwhat worksDiscover you take real- world action to create a vision that works. brandStrategy.co.za
  58. 58. Stay Motivated Step #12 – Now it’s time toCreate your message write the Vision Action Plan.Discover what works brandStrategy.co.za
  59. 59. Workbook Exercise # 12Step 1Title your plan "Business Action Plan for ABC Company" and list the date ofplan initiation at the top. Enter a summary of your visionStep 2Define each of your main business goals in a list format.Step 3Enter each specific action required to accomplish that goal. List even theminute.Step 4Place a start date and end date next to each action step on your planStep 5List the expenditure required for each action point on your plan. brandStrategy.co.za
  60. 60. Success in Small Business is notdetermined by the “chosen few” but by the few who have chosen! brandStrategy.co.za
  61. 61. It’sQ&ATime brandStrategy.co.za
  62. 62. Complete our online survey and receive a 50% discount off my new e-book “Action Now”b it . l y/ sb s eminar brandStrategy.co.za
  63. 63. brandStrategy.co.za
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