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IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
IFE2011
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IFE2011

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Talk delivered to IFE2011 on Communication and Delivery Gaps

Talk delivered to IFE2011 on Communication and Delivery Gaps

Published in: Education
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  • 1. "It takes people withvision, insight, and dedicationto build powerful brands - the vision to link brand withbusiness strategy, the insight to connect your organisation with its customers, and the dedication to consistentlydeliver on your brand promise over time." brandStrategy.co.za
  • 2. "It takes people withvision, insight, and dedicationto build powerful brands - the vision to link brand withbusiness strategy, the insight to connect your organisation with its customers, and the dedication to consistentlydeliver on your brand promise over time." brandStrategy.co.za
  • 3. Oops I almost forgot… My Name Is Mike Said & My Company Is brandStrategy& You Can Find These Slides At slideshare.net/mikesaidwhat IFE2011 Twitter = mike_said_what #brandstrategy brandStrategy.co.za
  • 4. brandStrategy.co.za
  • 5. 17 6 4 5 28 3 brandStrategy.co.za
  • 6. 1
  • 7. 2brandStrategy.co.za
  • 8. 2100 9080 70 60 5040 Coffee Shop30 Restaurant20 The Mugg 10 0
  • 9. 2
  • 10. 2 And equally important What You Can what you Be The Very cannot be Best At best at BHAG What You Your Real Are Truly Economic Passionate Driver AboutDo not try to Your stimulate Profit per X passion Factor with this… brandStrategy.co.za
  • 11. 3 brandStrategy.co.za
  • 12. brandStrategy.co.za3 Question 1 – Can I Afford This? Question 2 – Will This Work? Question 3 – How Will This Make Me Feel? Question 4 – How Will I Feel I When My Friends See Me There? 1+2+3+4= brandStrategy.co.za
  • 13. 4 5 brandStrategy.co.za
  • 14. 4 + 5 brandStrategy.co.za
  • 15. 4 + 5 Facebook Twitter YouTube FourSquare The informal The “Cocktail The Location based side of the Party” side of informative marketing and company the the side of the excellent one you would company, light company, the feeder to FB like everyone hearted and teacher and and Twitter to see flirtatious the mentor
  • 16. 6 brandStrategy.co.za
  • 17. 6 Disciplined People First Who Then WhatGet the right people on the bus, the wrong people off the bus and the right people sitting in the right seats! If you can’t change your people, change your people! brandStrategy.co.za
  • 18. 6 Disciplined PeopleMost companies will pay their employees justenough money to keep them from resigning! Most employees will work just hard enough NOT to get themselves fired! The 10-80-10 Rule! brandStrategy.co.za
  • 19. 7 brandStrategy.co.za
  • 20. 7 Disciplined Thought Confront The Brutal Facts! The Curse Of Charisma! “There is no worse mistake in leadership than to hold out false hopes soon to be swept away.” -Winston Churchill Create a climate where the truth is heard! brandStrategy.co.za
  • 21. 7 Disciplined Thought Confront The Brutal Facts! The Red Flag Mechanism How to encourage openness without creating an air or negativity brandStrategy.co.za
  • 22. 8 brandStrategy.co.za
  • 23. 8 “Your Moments Of Truth” “There are thousands of TOUCH POINTS within your business every day, are you delivering on each and every one of them?” brandStrategy.co.za
  • 24. Wishing You Every Success brandStrategy.co.za
  • 25. Twitter: mike_said_whatSlideshare: slideshare.com/mikesaidwhat Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367

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