0
“Tweet Me Nicely”A Guide To Social Media   In The Hospitality        Industry          www.strtgy.co.za
www.strtgy.co.za
slideshare.com/mikesaidwhat         Hostex2011@mike_said_what    #Hostex                       www.strtgy.co.za
Marketing  Is About Perception  It Is NotAbout Reality                www.strtgy.co.za
Try andimagine that  The SA Post Office Is a living breathinghuman being               www.strtgy.co.za
In your mind  is The SA Post Office   Male or   Female?               www.strtgy.co.za
In your mind  how old is   The SA Post Office?                www.strtgy.co.za
In your mind where does   The SA Post Office    live?               www.strtgy.co.za
In your mind what does   The SA Post Office    drive?               www.strtgy.co.za
In your mind what does   The SA Post Office   drink?               www.strtgy.co.za
In your mind where does   The SA Post Office  Spend itsleisure time?                www.strtgy.co.za
In your mindwould you be seen out in public with   The SA Post Office?                www.strtgy.co.za
The SA Post Office                Male         60-80 or “ancient”         Nowhere near you!     Toyota Corolla or A Bakkie...
Not Even TheBest Marketing In The World  Can CreateCustomers Out  Of This Air                 www.strtgy.co.za
Even the best      Ladies &   MARKETING   Gentlemen…    Introducing     efforts, inisolation, cannot Ilan Smith  just make...
The world of   marketing ischanging before  our very eyes  and there areseven key trends that are driving       this!     ...
TREND No 1    Is a trendtowards honesty & transparency in marketing &    business.                  www.strtgy.co.za
TREND No 2  Is a trendtowards lessinterruption marketing.               www.strtgy.co.za
TREND No 3   Is a trend     towards  showing our customers andnot telling them.                    www.strtgy.co.za
TREND No 4    Is a trendtowards the useand distribution of online video     through  channels like    YouTube.            ...
www.strtgy.co.za
TREND No 5  Is a trend   towards targeting &  marketingsegmentation.                www.strtgy.co.za
TREND No 6   Is a trendtowards having an integrated   marketing   strategy.                 www.strtgy.co.za
TREND No 7  Is a trend   towardsSOCIAL MEDIA MARKETING.               www.strtgy.co.za
www.strtgy.co.za
Your Website! “More people have seen the top of MountEverest than the  3rd page of aGoogle search!”                   www....
Google Keywords!Let’s test the  power ofselecting the   correct keywords.                 www.strtgy.co.za
Fix Your       Website!1.   Get Rid Of The FLASH2.   Drop The Friggin MUSIC3.   Stop Hiding Your     CONTACT INFO4.   Upda...
The Corporate    Blog…  Is a trend   towards targeting &  marketingsegmentation.                www.strtgy.co.za
Your LinkedIn  Profile…  Is a trend   towards targeting &  marketingsegmentation.                www.strtgy.co.za
Your Facebook  Profile/Page…Is a look “insideyour company” it  is the slightly softer side, the human website.            ...
Who better to explain the   magic of  Facebookthen our now   resident  illusionist      Ilan                www.strtgy.co.za
Your Twitter     Profile…    This is the“cocktail party”   side of your  business. Becareful what you  put out there!     ...
Your YouTube  Channel…  This is the“information” side of yourbusiness, the real insight.                 www.strtgy.co.za
Foursquare…Location basedmarketing. Theopportunity to thank, rewardand entice your   customers.                  www.strtg...
Do It Right Or Don’t Do It At All    1. Establish Clear Goals    2. Listen To Your Market3. Build Channels And Platforms  ...
Offer                                          Perceived As            Trust          Products Or                         ...
It’s Question TimeMike Said                 Ilan SmithStrategist                Illusioniststrtgy.co.za              ilans...
Upcoming SlideShare
Loading in...5
×

Hostex

367

Published on

Talk at Hostex 2011

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
367
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Hostex"

  1. 1. “Tweet Me Nicely”A Guide To Social Media In The Hospitality Industry www.strtgy.co.za
  2. 2. www.strtgy.co.za
  3. 3. slideshare.com/mikesaidwhat Hostex2011@mike_said_what #Hostex www.strtgy.co.za
  4. 4. Marketing Is About Perception It Is NotAbout Reality www.strtgy.co.za
  5. 5. Try andimagine that The SA Post Office Is a living breathinghuman being www.strtgy.co.za
  6. 6. In your mind is The SA Post Office Male or Female? www.strtgy.co.za
  7. 7. In your mind how old is The SA Post Office? www.strtgy.co.za
  8. 8. In your mind where does The SA Post Office live? www.strtgy.co.za
  9. 9. In your mind what does The SA Post Office drive? www.strtgy.co.za
  10. 10. In your mind what does The SA Post Office drink? www.strtgy.co.za
  11. 11. In your mind where does The SA Post Office Spend itsleisure time? www.strtgy.co.za
  12. 12. In your mindwould you be seen out in public with The SA Post Office? www.strtgy.co.za
  13. 13. The SA Post Office Male 60-80 or “ancient” Nowhere near you! Toyota Corolla or A Bakkie Klippies & Coke, Castle or TeaAround the braai, fishing, TV or Loftus Absolutely NOT! www.strtgy.co.za
  14. 14. Not Even TheBest Marketing In The World Can CreateCustomers Out Of This Air www.strtgy.co.za
  15. 15. Even the best Ladies & MARKETING Gentlemen… Introducing efforts, inisolation, cannot Ilan Smith just make new Entertainer customers appear out of Illusionist Extraordinaire! nowhere! www.strtgy.co.za
  16. 16. The world of marketing ischanging before our very eyes and there areseven key trends that are driving this! www.strtgy.co.za
  17. 17. TREND No 1 Is a trendtowards honesty & transparency in marketing & business. www.strtgy.co.za
  18. 18. TREND No 2 Is a trendtowards lessinterruption marketing. www.strtgy.co.za
  19. 19. TREND No 3 Is a trend towards showing our customers andnot telling them. www.strtgy.co.za
  20. 20. TREND No 4 Is a trendtowards the useand distribution of online video through channels like YouTube. www.strtgy.co.za
  21. 21. www.strtgy.co.za
  22. 22. TREND No 5 Is a trend towards targeting & marketingsegmentation. www.strtgy.co.za
  23. 23. TREND No 6 Is a trendtowards having an integrated marketing strategy. www.strtgy.co.za
  24. 24. TREND No 7 Is a trend towardsSOCIAL MEDIA MARKETING. www.strtgy.co.za
  25. 25. www.strtgy.co.za
  26. 26. Your Website! “More people have seen the top of MountEverest than the 3rd page of aGoogle search!” www.strtgy.co.za
  27. 27. Google Keywords!Let’s test the power ofselecting the correct keywords. www.strtgy.co.za
  28. 28. Fix Your Website!1. Get Rid Of The FLASH2. Drop The Friggin MUSIC3. Stop Hiding Your CONTACT INFO4. Update Your MENU/INFO5. Avoid PDF DOCUMENTSBonus Tip THINK CUSTOMER www.strtgy.co.za
  29. 29. The Corporate Blog… Is a trend towards targeting & marketingsegmentation. www.strtgy.co.za
  30. 30. Your LinkedIn Profile… Is a trend towards targeting & marketingsegmentation. www.strtgy.co.za
  31. 31. Your Facebook Profile/Page…Is a look “insideyour company” it is the slightly softer side, the human website. www.strtgy.co.za
  32. 32. Who better to explain the magic of Facebookthen our now resident illusionist Ilan www.strtgy.co.za
  33. 33. Your Twitter Profile… This is the“cocktail party” side of your business. Becareful what you put out there! www.strtgy.co.za
  34. 34. Your YouTube Channel… This is the“information” side of yourbusiness, the real insight. www.strtgy.co.za
  35. 35. Foursquare…Location basedmarketing. Theopportunity to thank, rewardand entice your customers. www.strtgy.co.za
  36. 36. Do It Right Or Don’t Do It At All 1. Establish Clear Goals 2. Listen To Your Market3. Build Channels And Platforms 4. Engage With Your Market 5. Participate In Conversations 6. Don’t Ever SPAM! www.strtgy.co.za
  37. 37. Offer Perceived As Trust Products Or An Expert Services Your Brand! Outstanding Familiarity VisibilityMakes You Increases New Demand Credible Referrals Relationships Higher Prices www.strtgy.co.za
  38. 38. It’s Question TimeMike Said Ilan SmithStrategist Illusioniststrtgy.co.za ilansmith.com082 449 7367 082 454 6836slideshare.com/mikesaidwhat Hostex02 @mike_said_what #Hostex @ilanEntertainer #Hostex
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×