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Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
Fancourt Moments Of Truth
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Fancourt Moments Of Truth

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  • 1. Brains, like hearts, go where they are appreciated.
  • 2. Walt Disney said;
  • 3. brandStrategy.co.za
  • 4. Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
  • 5. twitter.com/mike_said_what #Fancourt slideshare.com/mikesaidwhat FancourtMOT!brandStrategy.co.za
  • 6. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • 7. brandStrategy.co.za 7 Rules Of WorkBe On TimeDon’t StealDon’t Screw The CrewDon’t SwearHave Respect For AllMake MoneyHave Fun
  • 8. brandStrategy.co.za There are FOURquestions thatevery customer asks themselves…
  • 9. brandStrategy.co.za Question 1 – Can I Afford This? Question 2 – Will This Work?Question 3 – How Will This Make Me Feel? Question 4 – How Will I Feel I When My Friends See Me There? 1+2+3+4=
  • 10. brandStrategy.co.za “Anyone who does notmake money selling food, should be locked up!” “Food Cost, the last controllable expense!”
  • 11. brandStrategy.co.za “Owning a businesswithout marketing is like winking at a girl in the dark…” “You know exactly whatyou are doing BUT nobody else does.”
  • 12. brandStrategy.co.za “Perception is moreimportant than reality…”“It is more important whatpeople think you are than what you actually are.”
  • 13. brandStrategy.co.za“Your Moments Of Truth” “There are thousands of TOUCH POINTS withinyour restaurant every day,are you delivering on all of them?”
  • 14. Opportunity TheTo Compete Reinvestment Moment Of Delivery
  • 15. Website News Marketing OpportunityPR Reputation Publications Social Media
  • 16. The Phone Call The The Email Departure Confirmation The Checkout The Airport ExperienceThe First The Parking Meal The The First Call Reception The Room The Check In
  • 17. Pre Checkout Follow Checkout Up OpportunityEmail Greeting Phone Invitation Call
  • 18. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “SERVICE.” “Making Serving Others Your Number One Priority!”
  • 19. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “ATTITUDE!” “How you think about your customer is exactly how you will treat them!”
  • 20. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “CONSISTENCY” “Set high service levels and maintain them each and every day!”
  • 21. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “TEAMWORK!” “Look for ways to make each other look good.”
  • 22. Wishing You Every SuccessbrandStrategy.co.za
  • 23. Twitter: mike_said_what Facebook: brandstrategy-consulting Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.zabrandStrategy.co.za Call Me: 082 449 7367
  • 24. brandStrategy.co.za

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