Fancourt Moments Of Truth
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Fancourt Moments Of Truth

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    Fancourt Moments Of Truth Fancourt Moments Of Truth Presentation Transcript

    • Brains, like hearts, go where they are appreciated.
    • Walt Disney said;
    • brandStrategy.co.za
    • Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
    • twitter.com/mike_said_what #Fancourt slideshare.com/mikesaidwhat FancourtMOT!brandStrategy.co.za
    • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
    • brandStrategy.co.za 7 Rules Of WorkBe On TimeDon’t StealDon’t Screw The CrewDon’t SwearHave Respect For AllMake MoneyHave Fun
    • brandStrategy.co.za There are FOURquestions thatevery customer asks themselves…
    • brandStrategy.co.za Question 1 – Can I Afford This? Question 2 – Will This Work?Question 3 – How Will This Make Me Feel? Question 4 – How Will I Feel I When My Friends See Me There? 1+2+3+4=
    • brandStrategy.co.za “Anyone who does notmake money selling food, should be locked up!” “Food Cost, the last controllable expense!”
    • brandStrategy.co.za “Owning a businesswithout marketing is like winking at a girl in the dark…” “You know exactly whatyou are doing BUT nobody else does.”
    • brandStrategy.co.za “Perception is moreimportant than reality…”“It is more important whatpeople think you are than what you actually are.”
    • brandStrategy.co.za“Your Moments Of Truth” “There are thousands of TOUCH POINTS withinyour restaurant every day,are you delivering on all of them?”
    • Opportunity TheTo Compete Reinvestment Moment Of Delivery
    • Website News Marketing OpportunityPR Reputation Publications Social Media
    • The Phone Call The The Email Departure Confirmation The Checkout The Airport ExperienceThe First The Parking Meal The The First Call Reception The Room The Check In
    • Pre Checkout Follow Checkout Up OpportunityEmail Greeting Phone Invitation Call
    • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “SERVICE.” “Making Serving Others Your Number One Priority!”
    • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “ATTITUDE!” “How you think about your customer is exactly how you will treat them!”
    • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “CONSISTENCY” “Set high service levels and maintain them each and every day!”
    • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “TEAMWORK!” “Look for ways to make each other look good.”
    • Wishing You Every SuccessbrandStrategy.co.za
    • Twitter: mike_said_what Facebook: brandstrategy-consulting Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.zabrandStrategy.co.za Call Me: 082 449 7367
    • brandStrategy.co.za