Action Now For Restaurants Long Version
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Action Now For Restaurants Long Version

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Action Now is a presentation for restaurants to help understand the challenges and opportunities at the moment

Action Now is a presentation for restaurants to help understand the challenges and opportunities at the moment

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Action Now For Restaurants Long Version Action Now For Restaurants Long Version Presentation Transcript

  • brandStrategy.co.za
  • brandStrategy.co.zaHow to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!
  • Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
  • Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
  • Michael SaidbrandStrategy
  • Michael SaidbrandStrategy
  • twitter.com/mike_said_what #RhapsodyLegendsbrandStrategy.co.za
  • twitter.com/mike_said_what #RhapsodyLegends slideshare.com/mikesaidwhat RestaurantAction!brandStrategy.co.za
  • The sorry state of the restaurant industry in South Africa!brandStrategy.co.za
  • The sorry state of the restaurant industry in South Africa! Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!brandStrategy.co.za
  • It gets harder and harder!
  • It gets harder and harder!
  • It gets harder and harder!
  • It gets harder and harder!
  • It gets harder and harder! 2/3
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  • brandStrategy.co.zaHelp, It Feels Like I Am Drowning! 7 Mistakes All Restaurants Make
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing”
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude
  • brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude 7 Following the herd
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Start treating it like the business it is.” “If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!”
  • brandStrategy.co.zaSTEP #1
  • Item 2m - 6m PA 6m - 8m PA 8m - 12m PA Targeted Achieved Targeted Achieved Targeted AchievedNet Revenue 100% 100% 100% 100% 100% 100%Cost of Sales 38% 42% 37% 40% 36% 38%Gross Profit 62% 58% 63% 60% 64% 62%Occupancy Costs 11% 16% 11% 14% 11% 12%All Salaries and Wages 19% 21% 19% 20% 19% 19%Marnagement Services Fee 6% 6% 6% 6% 6% 6%Marketing 2% 2% 2% 2% 2% 2%Administration 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%Bank charges 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%Cleaning Materials 1% 1% 1% 1% 1% 1%Repairs and Maintenance 1.30% 1.30% 1.30% 1.30% 1.30% 1.30%Replacements 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%General 1% 1.50% 1% 1.50% 1% 1.50%Insurance 0.70% 0.70% 0.70% 0.70% 0.70% 0.70%Utilities 3.80% 5% 3.80% 4.50% 3.80% 4%Operating Expenditure 49% 57% 49% 54% 49% 50%Retention 13% 1% 14% 6% 15% 12%
  • Item 2m - 6m PA 6m - 8m PA 8m - 12m PA Targeted Achieved Targeted Achieved Targeted AchievedNet Revenue 100% 100% 100% 100% 100% 100%Cost of Sales 38% 42% 37% 40% 36% 38%Gross Profit 62% 58% 63% 60% 64% 62%Occupancy Costs 11% 16% 11% 14% 11% 12%All Salaries and Wages 19% 21% 19% 20% 19% 19%Marnagement Services Fee 6% 6% 6% 6% 6% 6%Marketing 2% 2% 2% 2% 2% 2%Administration 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%Bank charges 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%Cleaning Materials 1% 1% 1% 1% 1% 1%Repairs and Maintenance 1.30% 1.30% 1.30% 1.30% 1.30% 1.30%Replacements 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%General 1% 1.50% 1% 1.50% 1% 1.50%Insurance 0.70% 0.70% 0.70% 0.70% 0.70% 0.70%Utilities 3.80% 5% 3.80% 4.50% 3.80% 4%Operating Expenditure 49% 57% 49% 54% 49% 50%Retention 13% 1% 14% 6% 15% 12%
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Anyone who does not make money selling food, should be locked up!” “Food Cost, the last controllable expense!”
  • Where It All Goes Wrong!
  • It is easy to have a problem• Too many products in the inventory
  • It is easy to have a problem• Too many products in the inventory• Perishable products
  • It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process
  • It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process• Difficult to assess losses
  • It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process• Difficult to assess losses• Where is it lost? – Purchasing – Receiving – Storage – Preparation – Serving & Settlement
  • Where is it all lost• Purchasing
  • Where is it all lost• Purchasing – Over purchasing
  • Where is it all lost• Purchasing – Over purchasing – Under purchasing
  • Where is it all lost• Purchasing – Over purchasing – Under purchasing – Inferior yields
  • Where is it all lost• Purchasing – Over purchasing – Under purchasing – Inferior yields – Kickbacks
  • Where is it all lost• Receiving
  • Where is it all lost• Receiving – Padded orders
  • Where is it all lost• Receiving – Padded orders – Pricing “errors”
  • Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products
  • Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products – Damaged goods
  • Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products – Damaged goods – Short weights
  • Where is it all lost• Storage
  • Where is it all lost• Storage – Spoilage
  • Where is it all lost• Storage – Spoilage – Spills & breakage
  • Where is it all lost• Storage – Spoilage – Spills & breakage – Theft
  • Where is it all lost• Preparation
  • Where is it all lost• Preparation – Cooking errors
  • Where is it all lost• Preparation – Cooking errors – Over production
  • Where is it all lost• Preparation – Cooking errors – Over production – Over portioning
  • Where is it all lost• Preparation – Cooking errors – Over production – Over portioning – “Grazing” (do the math!)
  • Where is it all lost• Serving & Settlement
  • Where is it all lost• Serving & Settlement – Wrong orders
  • Where is it all lost• Serving & Settlement – Wrong orders – Customer returns
  • Where is it all lost• Serving & Settlement – Wrong orders – Customer returns – Unrecorded sales
  • What effects food cost• Menu prices – Increase prices• Recipes – Change recipes• Sales mix – Alter the sales mix• Product cost – Reduce cost of raw goods• Product utilization – Improve product utilization (waste, spoilage, theft)
  • Remember• Restaurants bank RANDS not PERCENTAGES!• Restaurant owners are simply too busy to be chasing phantom food cost problems BUT if a problem exists you want to know about it because chances are it’s costing them PLENTY!
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “It’s about YOUR people” “But what if I go to all that trouble and expense and they decide to leave me?”
  • If you can’t changeyour people… change your people!
  • If you can’t changeyour people… change your people! It’s All About Valuing Your Staff!
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money
  • brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money Have Fun
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Owning a business without marketing is like winking at a girl in the dark…” “You know exactly what you are doing BUT nobody else does.”
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Killing Time & The NOT-To-Do List” “How to prevent yourself from doing the things you know you shouldn’t be doing!”
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Your Moments Of Truth” “There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”
  • brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Ask For Help!” “The best time to start doing things right was always last year, the second best time is NOW!”
  • brandStrategy.co.za Actions StepsYou Can Start Today! 1 Treat It Like A Business 2 Control Your Expenses 3 Look After Your People 4 Market Market Market & Market 5 The Not To Do List 6 Moments Of Truth 7 Ask For Help!
  • brandStrategy.co.zaYes You Can!
  • Wishing You Every SuccessbrandStrategy.co.za
  • Twitter: mike_said_what Facebook: Michael Said Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.zabrandStrategy.co.za Call Me: 082 449 7367