Action Now For Restaurants Long Version

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Action Now is a presentation for restaurants to help understand the challenges and opportunities at the moment

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Action Now For Restaurants Long Version

  1. 1. brandStrategy.co.za
  2. 2. brandStrategy.co.zaHow to get your Restaurant OUT of the dip and BACK on the road again… RIGHT NOW!
  3. 3. Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
  4. 4. Mike & The Mechanics Michael Said brandStrategybrandStrategy.co.za
  5. 5. Michael SaidbrandStrategy
  6. 6. Michael SaidbrandStrategy
  7. 7. twitter.com/mike_said_what #RhapsodyLegendsbrandStrategy.co.za
  8. 8. twitter.com/mike_said_what #RhapsodyLegends slideshare.com/mikesaidwhat RestaurantAction!brandStrategy.co.za
  9. 9. The sorry state of the restaurant industry in South Africa!brandStrategy.co.za
  10. 10. The sorry state of the restaurant industry in South Africa! Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!brandStrategy.co.za
  11. 11. It gets harder and harder!
  12. 12. It gets harder and harder!
  13. 13. It gets harder and harder!
  14. 14. It gets harder and harder!
  15. 15. It gets harder and harder! 2/3
  16. 16. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  17. 17. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  18. 18. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  19. 19. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  20. 20. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  21. 21. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  22. 22. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  23. 23. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  24. 24. brandStrategy.co.zaHelp, It Feels Like I Am Drowning!
  25. 25. brandStrategy.co.zaHelp, It Feels Like I Am Drowning! 7 Mistakes All Restaurants Make
  26. 26. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing”
  27. 27. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan
  28. 28. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round
  29. 29. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you
  30. 30. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world
  31. 31. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude
  32. 32. brandStrategy.co.zaMistakes That All Small Restaurants Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude 7 Following the herd
  33. 33. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Start treating it like the business it is.” “If you do not respect the business, neither will your staff, your suppliers, your landlord or your partners!”
  34. 34. brandStrategy.co.zaSTEP #1
  35. 35. Item 2m - 6m PA 6m - 8m PA 8m - 12m PA Targeted Achieved Targeted Achieved Targeted AchievedNet Revenue 100% 100% 100% 100% 100% 100%Cost of Sales 38% 42% 37% 40% 36% 38%Gross Profit 62% 58% 63% 60% 64% 62%Occupancy Costs 11% 16% 11% 14% 11% 12%All Salaries and Wages 19% 21% 19% 20% 19% 19%Marnagement Services Fee 6% 6% 6% 6% 6% 6%Marketing 2% 2% 2% 2% 2% 2%Administration 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%Bank charges 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%Cleaning Materials 1% 1% 1% 1% 1% 1%Repairs and Maintenance 1.30% 1.30% 1.30% 1.30% 1.30% 1.30%Replacements 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%General 1% 1.50% 1% 1.50% 1% 1.50%Insurance 0.70% 0.70% 0.70% 0.70% 0.70% 0.70%Utilities 3.80% 5% 3.80% 4.50% 3.80% 4%Operating Expenditure 49% 57% 49% 54% 49% 50%Retention 13% 1% 14% 6% 15% 12%
  36. 36. Item 2m - 6m PA 6m - 8m PA 8m - 12m PA Targeted Achieved Targeted Achieved Targeted AchievedNet Revenue 100% 100% 100% 100% 100% 100%Cost of Sales 38% 42% 37% 40% 36% 38%Gross Profit 62% 58% 63% 60% 64% 62%Occupancy Costs 11% 16% 11% 14% 11% 12%All Salaries and Wages 19% 21% 19% 20% 19% 19%Marnagement Services Fee 6% 6% 6% 6% 6% 6%Marketing 2% 2% 2% 2% 2% 2%Administration 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%Bank charges 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%Cleaning Materials 1% 1% 1% 1% 1% 1%Repairs and Maintenance 1.30% 1.30% 1.30% 1.30% 1.30% 1.30%Replacements 1.20% 1.20% 1.20% 1.20% 1.20% 1.20%General 1% 1.50% 1% 1.50% 1% 1.50%Insurance 0.70% 0.70% 0.70% 0.70% 0.70% 0.70%Utilities 3.80% 5% 3.80% 4.50% 3.80% 4%Operating Expenditure 49% 57% 49% 54% 49% 50%Retention 13% 1% 14% 6% 15% 12%
  37. 37. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Anyone who does not make money selling food, should be locked up!” “Food Cost, the last controllable expense!”
  38. 38. Where It All Goes Wrong!
  39. 39. It is easy to have a problem• Too many products in the inventory
  40. 40. It is easy to have a problem• Too many products in the inventory• Perishable products
  41. 41. It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process
  42. 42. It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process• Difficult to assess losses
  43. 43. It is easy to have a problem• Too many products in the inventory• Perishable products• Too many people involved in the process• Difficult to assess losses• Where is it lost? – Purchasing – Receiving – Storage – Preparation – Serving & Settlement
  44. 44. Where is it all lost• Purchasing
  45. 45. Where is it all lost• Purchasing – Over purchasing
  46. 46. Where is it all lost• Purchasing – Over purchasing – Under purchasing
  47. 47. Where is it all lost• Purchasing – Over purchasing – Under purchasing – Inferior yields
  48. 48. Where is it all lost• Purchasing – Over purchasing – Under purchasing – Inferior yields – Kickbacks
  49. 49. Where is it all lost• Receiving
  50. 50. Where is it all lost• Receiving – Padded orders
  51. 51. Where is it all lost• Receiving – Padded orders – Pricing “errors”
  52. 52. Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products
  53. 53. Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products – Damaged goods
  54. 54. Where is it all lost• Receiving – Padded orders – Pricing “errors” – Off spec products – Damaged goods – Short weights
  55. 55. Where is it all lost• Storage
  56. 56. Where is it all lost• Storage – Spoilage
  57. 57. Where is it all lost• Storage – Spoilage – Spills & breakage
  58. 58. Where is it all lost• Storage – Spoilage – Spills & breakage – Theft
  59. 59. Where is it all lost• Preparation
  60. 60. Where is it all lost• Preparation – Cooking errors
  61. 61. Where is it all lost• Preparation – Cooking errors – Over production
  62. 62. Where is it all lost• Preparation – Cooking errors – Over production – Over portioning
  63. 63. Where is it all lost• Preparation – Cooking errors – Over production – Over portioning – “Grazing” (do the math!)
  64. 64. Where is it all lost• Serving & Settlement
  65. 65. Where is it all lost• Serving & Settlement – Wrong orders
  66. 66. Where is it all lost• Serving & Settlement – Wrong orders – Customer returns
  67. 67. Where is it all lost• Serving & Settlement – Wrong orders – Customer returns – Unrecorded sales
  68. 68. What effects food cost• Menu prices – Increase prices• Recipes – Change recipes• Sales mix – Alter the sales mix• Product cost – Reduce cost of raw goods• Product utilization – Improve product utilization (waste, spoilage, theft)
  69. 69. Remember• Restaurants bank RANDS not PERCENTAGES!• Restaurant owners are simply too busy to be chasing phantom food cost problems BUT if a problem exists you want to know about it because chances are it’s costing them PLENTY!
  70. 70. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “It’s about YOUR people” “But what if I go to all that trouble and expense and they decide to leave me?”
  71. 71. If you can’t changeyour people… change your people!
  72. 72. If you can’t changeyour people… change your people! It’s All About Valuing Your Staff!
  73. 73. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time
  74. 74. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal
  75. 75. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew
  76. 76. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear
  77. 77. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All
  78. 78. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money
  79. 79. brandStrategy.co.za 7 Rules Of WorkSTEP #3 Be On Time Don’t Steal Don’t Screw The Crew Don’t Swear Have Respect For All Make Money Have Fun
  80. 80. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Owning a business without marketing is like winking at a girl in the dark…” “You know exactly what you are doing BUT nobody else does.”
  81. 81. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Killing Time & The NOT-To-Do List” “How to prevent yourself from doing the things you know you shouldn’t be doing!”
  82. 82. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Your Moments Of Truth” “There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”
  83. 83. brandStrategy.co.zaLet’s Get This Thing Back On The Road Already! “Ask For Help!” “The best time to start doing things right was always last year, the second best time is NOW!”
  84. 84. brandStrategy.co.za Actions StepsYou Can Start Today! 1 Treat It Like A Business 2 Control Your Expenses 3 Look After Your People 4 Market Market Market & Market 5 The Not To Do List 6 Moments Of Truth 7 Ask For Help!
  85. 85. brandStrategy.co.zaYes You Can!
  86. 86. Wishing You Every SuccessbrandStrategy.co.za
  87. 87. Twitter: mike_said_what Facebook: Michael Said Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.zabrandStrategy.co.za Call Me: 082 449 7367

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