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My Presentation At Nedbank Small Business Seminars

My Presentation At Nedbank Small Business Seminars

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  • thanks for a wonderful and motivating presentation yesterday at Kaya Biz
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  • Thanks Osie, they did video one of the sessions and hopefully there will be some video to post soon
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  • Great presentation by Michael Said at the Savannah in Pietermaritzburg. You really need mike's sound track to get the full meaning.
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  • 1. A Seven Step Plan To Get Your Small Business Flying… RIGHT NOW!
  • 2. twitter.com/mike_said_what #nedbankSBSslideshare.com/mikesaidwhat Action Now!
  • 3. Mike & His Mechanics Michael Said brandStrategy
  • 4. Mike & His Mechanics Michael Said brandStrategy
  • 5. brandStrategy.co.zaHelp, It Sometimes Feels Like I Am Drowning!
  • 6. Help, It Sometimes Feels Like I Am Drowning! 7 Mistakes All Small Business Owners Make
  • 7. Mistakes That All Small Businesses Make 1 “I am not very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Ingratitude 7 Following the herd
  • 8. Help, It Sometimes Feels Like I Am Drowning!
  • 9. Let’s Get This Thing Back On The Road Already! “I had a great idea and so I started a business.” “Yes, but can you tell me in 60 seconds or less exactly what it is you do? And more importantly, what you can do for ME?”
  • 10. Write Your Elevator PitchTo: People who need to be able tospeak in public or at workSeeking: To improve theirspeaking and presentationskillsI Offer: A professionalassessment and ongoing skillstrainingReason To Believe: I have over 10years experience in coaching &mentoring of speakers
  • 11. Write Your Elevator PitchTo: People who need to be able tospeak in public or at workSeeking: To improve theirspeaking and presentationskillsI Offer: A professionalassessment and ongoing skillstrainingReason To Believe: I have over 10years experience in coaching &mentoring of speakers
  • 12. Let’s Get This Thing Back On The Road Already! “How am I going to make myself look professional?” “Register that domain, get yourself some hosting, build a website, get a logo, print a business card… Look Professional!”
  • 13. Make Yourself Look Professional!Get A Logo: Four concepts R295Domain Reg: R150 once offHosting: One years hosting R295Build A DIY Website: Basic R295Personal Twitter Page: R245Corp Facebook Page: R295www.underR300.co.za
  • 14. “There is no use inlooking professional if you are not going to behave like a professional?” “Integrity & Your Brand Promise!” Define Integrity…
  • 15. Offer Perceived As Trust Products Or An Expert Services Outstanding Familiarity VisibilityMakes You Increases New Demand Credible Referrals Relationships Higher Prices If you are not going to be Top Of Mind.. You might as well be nowhere!
  • 16. Let’s Get This Thing Back On The Road Already! “What about ‘Social Media Marketing’?” “You need to know where to start and what to do… But don’t worry it is not as complicated at it first appears.”
  • 17. Get Sociable!Your Site: Search EngineOptimized! (Google etc.)Wonder Wheel: Finding your keywordsYour Blog: Think with your head,write with your heart!LinkedIn: Build your online CVimmediately, ask for ref.Twitter: The cocktail party side.Facebook: The Inside look.Foursquare: Location Based.
  • 18. Secrets even your webdesigner doesn’t know!
  • 19. Let’s Get This Thing Back On The Road Already! “Surround Yourself!” “Don’t try and do this alone… Seek Help Fast. A persons success can be measured by how easily they ask for assistance”
  • 20. Surround Yourself!Money: Go to your bank!(Nedbank Small Bus Services)Expertise: Go to the library!(Call in a consultant)Company: Buy a dog.(Join a business community)All Three: Find a partner whocompliments your style, makesure you both share the samebelief system.Build Your Own Community
  • 21. Let’s Get This Thing Back On The Road Already! “Killing Time & The NOT-To-Do List” “How to prevent yourself from doing the things you know you shouldn’t be doing!”
  • 22. The Not To Do List!Curse Number One!Giving away too much time!Curse Number Two!Not sending out invoices ontime!Curse Number Three!Not following up on outstandingmoney!Curse Number Four!Procrastination!
  • 23. The Not To Do List!Curse Number One!Giving away too much time!Curse Number Two!Not sending out invoices ontime!Curse Number Three!Not following up on outstandingmoney!Curse Number Four!Procrastination!
  • 24. Let’s Get This Thing Back On The Road Already! “Keeping Your Feet Firmly On The Ground” “Don’t get carried away by the early success, this is a marathon and not a sprint!”
  • 25. Your Feet On The Ground!Invest In Yourself!Audible.com Amazon.com! Learn,learn, learn!Invest In Your Business!No, you do not need a FASTERcar!Invest In Your Staff!What if I train them and theyleave?Invest In Your Family!They have earned it!
  • 26. Your Feet On The Ground!Invest In Yourself!Audible.com Amazon.com! Learn,learn, learn!Invest In Your Business!No, you do not need a FASTERcar!Invest In Your Staff!What if I train them and theyleave?Invest In Your Family!They have earned it!
  • 27. Let’s Get This Thing Back On The Road Already! “Get Started Now” “The best time to start doing things right was always last year, the second best time is NOW!”
  • 28. Get Started Now!Make A List!Keep a journal of your activity!Find A Mentor!Listen to your conscience!It’s About Habit!Ordinary people doing extra-ordinary things!Make A Decision!Insanity – Doing the same thingover and over and expecting adifferent result!
  • 29. Actions StepsYou Can Start Today! 1 Write Your Elevator Pitch 2 Make Yourself Professional 3 Get Sociable With Social Media 4 Seek Help Fast 5 The Not To Do List 6 Keep Your Feet On The Ground 7 Get Started Now!
  • 30. Yes You Can!
  • 31. Wishing You Every Success
  • 32. Twitter: mike_said_what Facebook: mikesaidwhatSlideshare: slideshare.com/mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Web: www.brandstrategy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367