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6 Secrets Of Video Marketing That The Pros Use
 

6 Secrets Of Video Marketing That The Pros Use

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http://renegadebusinesssolutions.com/video-marketing Video Marketing is taking the internet by storm. And for good reason! Using video you will: ...

http://renegadebusinesssolutions.com/video-marketing Video Marketing is taking the internet by storm. And for good reason! Using video you will:

Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers

Motivate buyers to take the first (and easy) step in your sales process – just by having them click PLAY
Saves time over writing sales copy, opt-in pages, blog posts

Create products that have two to three times the perceived value

Have a realistic chance to show up on the first page of Google and get hordes of FREE traffic
Get your marketing “unstuck” and breakthrough to the money-zone

And that’s just the start. Using video, you’ll expand your reach and get your message out to the global market. It’s no wonder all the top marketers are using it… because video gets results.

- Video on your site WILL increase time-on-page
- Video on your site WILL generate useful feedback and comments
- Video on your site WILL capture more opt-ins
- Video on your site WILL convert more visitors into PAYING customers
- Video Will Catch Your Eye on Google Searches

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    6 Secrets Of Video Marketing That The Pros Use 6 Secrets Of Video Marketing That The Pros Use Presentation Transcript

    • WELCOME TO THE SEMINAR
      The 6 Secrets of Video Marketing That The Pros Use
      Presented by
      Participants are in listen only mode
      There will be a question and answer period after the presentation
    • WELCOME TO THE SEMINAR
      Thank you for attending
      Please fill out the online survey after the presentation
    • Renegade business solutions The 6 Secrets of Video Marketing That The Pros Use
      Enhance your lead generation & sales
    • Video Marketing Presentation Overview
      The 6 Secrets of Video Marketing That The Pros Use
      Presented by
    • Video Marketing Secrets Who I Am
      About Your Presenter:
      Michael Ray
      President
      Renegade Business Solutions
      RenegadeBusinessSolutions.com
    • Marketing What Is Video Marketing?
      What is Video Marketing?
      Use of Video Marketing channels as part of integrated marketing communications
      Usually center around efforts to create video content that attracts attention
      Generates online conversations
      Encourages views to share it with their social networks
      Message spreads from user to user
    • Marketing Strategy Video Marketing Statistics
      Video Marketing – The Numbers
      Over 141 Million Americans Watch Video
      52% Of Internet Users Watch Video
      Over 2 Billion People Have Access To Video Over The Internet
      YouTube is the #2 Largest Search Engine In The World
      25 billion video streams on an average month
    • Video Marketing Why Use It?
      Online Video is:
    • Video Marketing Why Use It?
      New York Times Article
      Video is now the fastest-growing segment of the Internet advertising
      eMarketer said that video ads would be the “main channel” for major advertisers
      Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video
      It works
    • Video Marketing Why Use It?
      Amazon.com
      Using video to promote it’s #1 product, The Kindle
      Simple pan and zoom video
      Posted video on most important real estate on page
      Anyone can make same video in 2 hours or less
    • Video Marketing Video Myths
      Pros don’t believe the myths about video production and are glad most people do.
    • Video Marketing Why Use It?
      It Just Works
      Google loves video
      Search engine index video sharing sites on regular basis
      Video can rank as fast as 10 minutes
      One video can rank multiple times
    • Video Marketing Why Use It?
      It Just Works
      Video myth means less competition
      Better chance of ranking on #1 and #2 search engines in the world
      Does not have to be great quality video
    • Video Marketing Video Myths
      Tech Doesn’t Matter
      Most video done on PowerPoint or screencast
      Screen cast software
      CamStudio
      Camtasia Studio (Techsmith)
      Jing (Techsmith)
      Camera - Kodak Zi8
      Microphones (Mics Matter)
      Audio Technica ATR-3350
      Logitech headphone w/mic
    • Video Marketing Start With End In Mind
      What is the goal of the video
    • Video Marketing Video Structure
      Hook – Path - Persuasion
    • Video Marketing General Rules
      Strategies for shooting video
    • Video Marketing Strategy
      Strategies for shooting video
    • Video Marketing Strategy 10x10x4
      Strategies for shooting video
    • Video Marketing Strategy
      Strategy
      • Use Video Marketing to drive people back to your website
      • Use landing (squeeze) pages
      • Giveaway free information in exchange for customer contact info (lead)
    • Video MarketingDistribution
      DISTRIBUTION
      The pros distribute their video far and wide on the internet
      Use automation tools like Tube Mogul and Traffic Geyser
      Video distributed to between 20 – 40 video sharing sites
    • Video MarketingPromotion
      PROMOTION
      You must promote your video to make sure it gets seen
      Video sharing sites give each of your videos a separate webpage & URL
      Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com
      Increases rankings on Google and visitors through social media sites
    • Video MarketingMeasurement
      MEASUREMENT
      You must measure your progress to see if you are doing well
      Use tools like Visible Measures, TubeMogul, and YouTube Insights
      Google Analytics for your blog or website