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6 Secrets Of Video Marketing That The Pros Use
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6 Secrets Of Video Marketing That The Pros Use


Published on Video Marketing is taking the internet by storm. And for good reason! Using video you will: … Video Marketing is taking the internet by storm. And for good reason! Using video you will:

Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers

Motivate buyers to take the first (and easy) step in your sales process – just by having them click PLAY
Saves time over writing sales copy, opt-in pages, blog posts

Create products that have two to three times the perceived value

Have a realistic chance to show up on the first page of Google and get hordes of FREE traffic
Get your marketing “unstuck” and breakthrough to the money-zone

And that’s just the start. Using video, you’ll expand your reach and get your message out to the global market. It’s no wonder all the top marketers are using it… because video gets results.

- Video on your site WILL increase time-on-page
- Video on your site WILL generate useful feedback and comments
- Video on your site WILL capture more opt-ins
- Video on your site WILL convert more visitors into PAYING customers
- Video Will Catch Your Eye on Google Searches

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    The 6 Secrets of Video Marketing That The Pros Use
    Presented by
    Participants are in listen only mode
    There will be a question and answer period after the presentation
    Thank you for attending
    Please fill out the online survey after the presentation
  • 3. Renegade business solutions The 6 Secrets of Video Marketing That The Pros Use
    Enhance your lead generation & sales
  • 4. Video Marketing Presentation Overview
    The 6 Secrets of Video Marketing That The Pros Use
    Presented by
  • 5. Video Marketing Secrets Who I Am
    About Your Presenter:
    Michael Ray
    Renegade Business Solutions
  • 6. Marketing What Is Video Marketing?
    What is Video Marketing?
    Use of Video Marketing channels as part of integrated marketing communications
    Usually center around efforts to create video content that attracts attention
    Generates online conversations
    Encourages views to share it with their social networks
    Message spreads from user to user
  • 7. Marketing Strategy Video Marketing Statistics
    Video Marketing – The Numbers
    Over 141 Million Americans Watch Video
    52% Of Internet Users Watch Video
    Over 2 Billion People Have Access To Video Over The Internet
    YouTube is the #2 Largest Search Engine In The World
    25 billion video streams on an average month
  • 8. Video Marketing Why Use It?
    Online Video is:
  • 9. Video Marketing Why Use It?
    New York Times Article
    Video is now the fastest-growing segment of the Internet advertising
    eMarketer said that video ads would be the “main channel” for major advertisers
    Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video
    It works
  • 10. Video Marketing Why Use It?
    Using video to promote it’s #1 product, The Kindle
    Simple pan and zoom video
    Posted video on most important real estate on page
    Anyone can make same video in 2 hours or less
  • 11.
  • 12. Video Marketing Video Myths
    Pros don’t believe the myths about video production and are glad most people do.
  • 13. Video Marketing Why Use It?
    It Just Works
    Google loves video
    Search engine index video sharing sites on regular basis
    Video can rank as fast as 10 minutes
    One video can rank multiple times
  • 14. Video Marketing Why Use It?
    It Just Works
    Video myth means less competition
    Better chance of ranking on #1 and #2 search engines in the world
    Does not have to be great quality video
  • 15. Video Marketing Video Myths
    Tech Doesn’t Matter
    Most video done on PowerPoint or screencast
    Screen cast software
    Camtasia Studio (Techsmith)
    Jing (Techsmith)
    Camera - Kodak Zi8
    Microphones (Mics Matter)
    Audio Technica ATR-3350
    Logitech headphone w/mic
  • 16.
  • 17. Video Marketing Start With End In Mind
    What is the goal of the video
  • 18. Video Marketing Video Structure
    Hook – Path - Persuasion
  • 19. Video Marketing General Rules
    Strategies for shooting video
  • 20.
  • 21. Video Marketing Strategy
    Strategies for shooting video
  • 22. Video Marketing Strategy 10x10x4
    Strategies for shooting video
  • 23. Video Marketing Strategy
    • Use Video Marketing to drive people back to your website
    • 24. Use landing (squeeze) pages
    • 25. Giveaway free information in exchange for customer contact info (lead)
  • 26. Video MarketingDistribution
    The pros distribute their video far and wide on the internet
    Use automation tools like Tube Mogul and Traffic Geyser
    Video distributed to between 20 – 40 video sharing sites
  • 27.
  • 28. Video MarketingPromotion
    You must promote your video to make sure it gets seen
    Video sharing sites give each of your videos a separate webpage & URL
    Bookmark your video pages using automated tools like or
    Increases rankings on Google and visitors through social media sites
  • 29.
  • 30. Video MarketingMeasurement
    You must measure your progress to see if you are doing well
    Use tools like Visible Measures, TubeMogul, and YouTube Insights
    Google Analytics for your blog or website