5 simple steps to online marketing for small business owners   proven system to grow your business
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5 simple steps to online marketing for small business owners proven system to grow your business

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http://renegadebusinesssolutions.com/services This presentation is taken from our most popular webinar. ...

http://renegadebusinesssolutions.com/services This presentation is taken from our most popular webinar.

Are You Generating The Number Of Business Leads You Want? Would You Like To Know Easy To Implement Proven Marketing Strategies That Are Guaranteed To Increase Your Business Leads In Less Than 4 Weeks?

Internet marketing is the most efficient marketing system ever created but it's confusing and overwhelming for most small business owners. This workshop breaks down proven business internet marketing strategies and makes it easy to understand and implement.

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5 simple steps to online marketing for small business owners   proven system to grow your business 5 simple steps to online marketing for small business owners proven system to grow your business Presentation Transcript

  • WELCOME TO THE SEMINAR
    5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business
    Presented by
    Participants are in listen only mode
    There will be a question and answer period after the presentation
  • WELCOME TO THE SEMINAR
    Thank you for attending
    Please fill out the online survey after the presentation
  • Renegade business solutions 5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business
    Enhance your lead generation & sales
  • Internet Marketing Presentation Overview
    5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business
    Presented by
  • Internet Marketing Strategy Who I Am
    About Your Presenter:
    Michael Ray
    President
    Renegade Business Solutions
    RenegadeBusinessSolutions.com
  • Internet Marketing What Is IM?
    What is Internet Marketing?
    Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).
  • Internet Marketing Why Use IM?
    Why Use Internet Marketing?
    “Now we know what Internet Marketing is but how will it benefit me?”
    LOW RISK, HIGH REWARD
  • Marketing Strategy Why Use Inbound Marketing?
    Benefits of Inbound Marketing vs Outbound Marketing
    • Less expensive
    • Better conversion rate
    • More targeted
    • Less competition
    • Better tracking
  • Marketing Strategy Inbound Marketing Components
    Recommended Inbound Marketing Techniques
    • Internet Marketing
    • Content
    • SEO
    • Social Media
    • Event Marketing
    • Networking
    • Workshops
  • Internet Marketing Changing The Game
    Internet Marketing & Web 2.0 Have Changed Marketing
    Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.
  • Internet Marketing Reason Not To
    Why Small Business Are Using Internet Marketing
    Arthur Anderson Study
    Lack Of Time
    Cost
    Lack of Knowledge
    Rapidly Changing Technology
    Staff Training
  • Internet Marketing The Solution
    Have A Marketing Plan
    Internet Marketing is just a media channel that must be coordinated with your entire marketing plan
  • Internet Marketing Process Map Fix
  • Internet Marketing Process Map Fix
    PLAN IN ADVANCE
    Marketing channel or something else
    Make sure your clients/customers know your plans
    Regularly reinforce the message
    Spin mistakes in your favor (Prince Tennis Racquets)
  • Internet marketing TEMPLATE FOR SUCCESS
  • Internet Marketing Template For Success
    Traffic = Money $$$
  • Internet Marketing Template For Success
  • Internet Marketing Paid Advertising
    PAID ADVERTISING
    Fastest Way To Generate Traffic
    Can Have High ROI
    Can Generate targeted leads
    Can be very expensive
    Google Adwords, MSN Adcenter, Yahoo Search Marketing
    PPC isn’t the only paid advertising route for small business
  • Internet Marketing Paid Advertising
    BANNER ADVERTISING
    More targeted lead generation
    Higher ROI
    Don’t Ad Networks to start
    Quantcast.com
    Compete.com
    Google Ad Planner
  • Internet Marketing Free Traffic Sources
    SOCIAL MEDIA
  • Internet Marketing Social Media Marketing?
    What is Social Media Marketing?
    Use of Social Networking channels as part of integrated marketing communications
    Usually center around efforts to create content that attracts attention
    Generates online conversations
    Encourages readers to share it with their social networks
    Message spreads from user to user
  • Internet Marketing Social Media Statistics
    Internet Marketing – The Numbers
    • Facebook #1 Internet Marketing Site
    • Over 500 Million people worldwide
    • 3.5 Billion pieces of content shared
    • Over 35 Million people update their status daily - Active Audience
    • Over 3 Million Fanpage – 8 Million joining the pages
    • Over 1.5 Million Local Business
    • Twitter
    • 160 Million Accounts
    • 15 Million active
    • LinkedIn
    • 50 Million users
    • 80% of companies say they use service to find employee candidate
    • Flickr – 4 Billion images
  • Internet Marketing It Works
    The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep Internet Marketing engagement ...Socially engaged companies are in fact more financially successful."
  • Internet Marketing – Engagement
    Social Media has different rules.
    • Cocktail party analogy
  • Social Media MarketingStrategy Wheel
  • Social Media MarketingTools
    SOCIAL MEDIA TOOLS
    Update multiple networks at one time
    Full team capability
    Schedule updates
    Manage multiple accounts on multiple networks
  • Internet Marketing Free Traffic Sources
    VIDEO MARKETING
  • Marketing Strategy Video Marketing Statistics
    Video Marketing – The Numbers
    Over 141 Million Americans Watch Video
    52% Of Internet Users Watch Video
    Over 2 Billion People Have Access To Video Over The Internet
    YouTube is the #2 Largest Search Engine In The World
    25 billion video streams on an average month
  • Video Marketing Why Use It?
    It Just Works
    Google loves video
    Search engine index video sharing sites on regular basis
    Video can rank as fast as 10 minutes
    One video can rank multiple times
  • Video Marketing Distribution
    DISTRIBUTION
    The pros distribute their video far and wide on the internet
    Use automation tools like Tube Mogul and Traffic Geyser
    Video distributed to between 20 – 40 video sharing sites
  • Video Marketing Promotion
    PROMOTION
    You must promote your video to make sure it gets seen
    Video sharing sites give each of your videos a separate webpage & URL
    Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com
    Increases rankings on Google and visitors through social media sites
  • Video Marketing Measurement
    MEASUREMENT
    You must measure your progress to see if you are doing well
    Use tools like Visible Measures, TubeMogul, and YouTube Insights
    Google Analytics for your blog or website
  • Internet Marketing Free Traffic Sources
    SEO
  • SEO Marketing Get Found Online
  • SEO Marketing Onpage Items
    SEO ONPAGE
    Keywords
    Meta Tags
    Site Architecture
    Optimized Content
    Google Analytics for your blog or website
  • SEO Marketing Off Page Items
    SEO OFF PAGE
    Backlinks
    Directory Submission
    Search Engine Submission
    Video Marketing
    Blog Commenting
  • SEO Marketing Backlinks
    BACKLINKS
    One way links to your website
    Quality links from authority websites
    Anchor text links
    Use social media sites
    Build A link network
  • Internet Marketing Lead Generation Strategy
    Strategy
    • Use Internet Marketing to drive people back to your website
    • Use landing (squeeze) pages
    • Giveaway free information in exchange for customer contact info (lead)
  • Internet Marketing Lead Generation
    Suggested Techniques
    • Find your audience
    • Be a leader
    • Answer questions
    • Use googlealerts
    • Yahoo Answers
    • Blog
    • Provide free expert info
    • Videos
    • Give credible info
    • Seen as expert
    • White Papers
    • Give free reports/ebooks
    • Seen as expert
  • Internet Marketing Lead Generation
    Suggested Techniques
    • Give away your best information first
    • Split information into series
    • Positions you as leader and expert
    • Builds trust
    • Generates leads
  • Internet Marketing Lead Nurturing
    Suggested Techniques
    • Social Media
    • Better search ranking
    • Consumer engagement
    • Blog
    • Better search ranking
    • Consumer engagement
    • Videos
    • Better search ranking
    • Higher conversion rates
    • Seen as expert
    • White Papers
    • Higher conversion rates
    • Seen as expert
  • Internet Marketing Why It Works
    TMAT
  • Internet Marketing Why It Works
    TESTING TOOLS
    Consistently test to increase your CTA conversion rate
    Perform and Analyze testing with various tools
    A/B split testing
    Multivariate Testing
    Heat Maps (picnet.com.au)
    Google Website Optimizer
    Picnet
  • Internet Marketing – Do’s
    Often company ‘s have limited manpower and resources.  They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented. 
  • Internet Marketing - Commitment
    Huge Time Commitment