Social Media Presentation for Y Hata

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My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels. …

My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels.

The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business

By Mike Prasad, Versa SMB
www.versasmb.com

Key Takeaways:

- What is the secret to implementing social media?

- How to create passionate self-sustaining engagement (and revenue)

- Key implementable strategies for all types of businesses

- Three case studies for three very different businesses

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Transcript

  • 1. What do you ?Thursday, December 8, 11 1
  • 2. www.slideshare.net/mikeprasad www.mikeprasad.com Reach me at mike@versasmb.comThursday, December 8, 11 2
  • 3. Hello I’m MikeThursday, December 8, 11 3
  • 4. I am 28Thursday, December 8, 11 4
  • 5. I am a foodieThursday, December 8, 11 5
  • 6. I am from L.A.Thursday, December 8, 11 6
  • 7. I am on Twitter @mikeprasadThursday, December 8, 11 7
  • 8. I am on Facebook /mikeprasadThursday, December 8, 11 8
  • 9. I like brandingThursday, December 8, 11 9
  • 10. I like technologyThursday, December 8, 11 10
  • 11. I like social platformsThursday, December 8, 11 11
  • 12. I like punctuation.Thursday, December 8, 11 12
  • 13. I’ve foundedThursday, December 8, 11 13
  • 14. foundedThursday, December 8, 11 14
  • 15. foundedThursday, December 8, 11 15
  • 16. foundedThursday, December 8, 11 16
  • 17. A Community Driven Media NetworkThursday, December 8, 11 17
  • 18. Thursday, December 8, 11 18
  • 19. Thursday, December 8, 11 19
  • 20. But enough about meThursday, December 8, 11 20
  • 21. But why am I here?Thursday, December 8, 11 21
  • 22. But why should you care?Thursday, December 8, 11 22
  • 23. I’m here to intro you to social mediaThursday, December 8, 11 23
  • 24. And to tell you the secretThursday, December 8, 11 24
  • 25. the secretThursday, December 8, 11 25
  • 26. the secret to social mediaThursday, December 8, 11 26
  • 27. the secret isThursday, December 8, 11 27
  • 28. the secret is.Thursday, December 8, 11 28
  • 29. the secret is..Thursday, December 8, 11 29
  • 30. It’s not about social mediaThursday, December 8, 11 30
  • 31. Thursday, December 8, 11 31
  • 32. Thursday, December 8, 11 32
  • 33. Thursday, December 8, 11 33
  • 34. It’s not really transparencyThursday, December 8, 11 34
  • 35. It’s not really engagementThursday, December 8, 11 35
  • 36. It’s not really everything elseThursday, December 8, 11 36
  • 37. Social Media is a set of channelsThursday, December 8, 11 37
  • 38. Social Media is a set of toolsThursday, December 8, 11 38
  • 39. Social Media is a way to scaleThursday, December 8, 11 39
  • 40. Social Media is just mechanismsThursday, December 8, 11 40
  • 41. Success in Social MediaThursday, December 8, 11 41
  • 42. Success in Social Media isThursday, December 8, 11 42
  • 43. Success in Social Media is Contextual RelevanceThursday, December 8, 11 43
  • 44. Success in Social Media is Contextual Relevance is UtilityThursday, December 8, 11 44
  • 45. Success in Social Media is Contextual Relevance & UtilityThursday, December 8, 11 45
  • 46. Success in Social Media is Contextual Relevance & Utility At ScaleThursday, December 8, 11 46
  • 47. Success in Social Media is using the right mechanismThursday, December 8, 11 47
  • 48. Success in Social Media is using the right mechanism + right audienceThursday, December 8, 11 48
  • 49. Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 49
  • 50. Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 50
  • 51. Strategies for Success in Social MediaThursday, December 8, 11 51
  • 52. Strategies for Success in Social Media (some with silly names)Thursday, December 8, 11 52
  • 53. Strategies for Success in Social Media (like the Circle of Shiny)Thursday, December 8, 11 53
  • 54. But before we begin thatThursday, December 8, 11 54
  • 55. But before we begin that let’s talk about the toolsThursday, December 8, 11 55
  • 56. But before we begin that let’s talk about the tools and why they matter.Thursday, December 8, 11 56
  • 57. There are over 400 social media toolsThursday, December 8, 11 57
  • 58. There are over 400 social media tools and growing.Thursday, December 8, 11 58
  • 59. There are over 400 social media tools and growing. But most of them DON’T MATTER.Thursday, December 8, 11 59
  • 60. There are 7 that do.Thursday, December 8, 11 60
  • 61. There are 7 + 2 that may.Thursday, December 8, 11 61
  • 62. There are 7 + 2 that may. They areThursday, December 8, 11 62
  • 63. They are the 7Thursday, December 8, 11 63
  • 64. They are the 7Thursday, December 8, 11 64
  • 65. They are the 7Thursday, December 8, 11 65
  • 66. They are the 7Thursday, December 8, 11 66
  • 67. They are the 7Thursday, December 8, 11 67
  • 68. They are the 7Thursday, December 8, 11 68
  • 69. They are the 7Thursday, December 8, 11 69
  • 70. They are the 7Thursday, December 8, 11 70
  • 71. They are the 7 + 2Thursday, December 8, 11 71
  • 72. They are the 7 + 2Thursday, December 8, 11 72
  • 73. They are the 7 + 2Thursday, December 8, 11 73
  • 74. They are the 7 + 2Thursday, December 8, 11 74
  • 75. They are webThursday, December 8, 11 75
  • 76. They are webThursday, December 8, 11 76
  • 77. They are webThursday, December 8, 11 77
  • 78. They are webThursday, December 8, 11 78
  • 79. They are webThursday, December 8, 11 79
  • 80. They are mobileThursday, December 8, 11 80
  • 81. They are mobileThursday, December 8, 11 81
  • 82. They are mobileThursday, December 8, 11 82
  • 83. They are mobileThursday, December 8, 11 83
  • 84. They are bothThursday, December 8, 11 84
  • 85. They are bothThursday, December 8, 11 85
  • 86. They are bothThursday, December 8, 11 86
  • 87. They are phonesThursday, December 8, 11 87
  • 88. smartphonesThursday, December 8, 11 88
  • 89. smartphones are importantThursday, December 8, 11 89
  • 90. back to the Social 7Thursday, December 8, 11 90
  • 91. for example Social 7Thursday, December 8, 11 91
  • 92. for example is likeThursday, December 8, 11 92
  • 93. word of mouth is likeThursday, December 8, 11 93
  • 94. word of mouth exceptThursday, December 8, 11 94
  • 95. at scale exceptThursday, December 8, 11 95
  • 96. Thursday, December 8, 11 96
  • 97. How much scale?Thursday, December 8, 11 97
  • 98. How much scale? 250 million tweetsThursday, December 8, 11 98
  • 99. How much scale? 250 million tweets a day.Thursday, December 8, 11 99
  • 100. Thursday, December 8, 11 100
  • 101. is like a clubhouseThursday, December 8, 11 101
  • 102. is like a clubhouse 800 million activeThursday, December 8, 11 102
  • 103. is like a clubhouse 400 million dailyThursday, December 8, 11 103
  • 104. is like a clubhouse 400 million daily with 130 friendsThursday, December 8, 11 104
  • 105. Thursday, December 8, 11 105
  • 106. is a TV networkThursday, December 8, 11 106
  • 107. is a TV network with more videos per month than the top 3 TV networks made in the last 60 yearsThursday, December 8, 11 107
  • 108. is a TV network with 3 billion views a dayThursday, December 8, 11 108
  • 109. is a TV network with 400 million mobile views a dayThursday, December 8, 11 109
  • 110. Thursday, December 8, 11 110
  • 111. is a restaurant guideThursday, December 8, 11 111
  • 112. is a restaurant guide with 22 million reviewsThursday, December 8, 11 112
  • 113. is a restaurant guide with 22 million reviews trusted by 61 million diners a monthThursday, December 8, 11 113
  • 114. Thursday, December 8, 11 114
  • 115. Thursday, December 8, 11 115
  • 116. Thursday, December 8, 11 116
  • 117. The Social 7Thursday, December 8, 11 117
  • 118. The Social 7 (+2)Thursday, December 8, 11 118
  • 119. The Social 7 (+2)Thursday, December 8, 11 119
  • 120. The Social 7 (+2)Thursday, December 8, 11 120
  • 121. They matter.Thursday, December 8, 11 121
  • 122. They matter.Thursday, December 8, 11 122
  • 123. Great!Thursday, December 8, 11 123
  • 124. Great! But what now?Thursday, December 8, 11 124
  • 125. Five Strategies for Success But what now?Thursday, December 8, 11 125
  • 126. Five Strategies for Success in Social MediaThursday, December 8, 11 126
  • 127. Strategy #1 Brand Like CandyThursday, December 8, 11 127
  • 128. Thursday, December 8, 11 128
  • 129. Thursday, December 8, 11 129
  • 130. (Looks delicious huh?)Thursday, December 8, 11 130
  • 131. A good brand is a caricatureThursday, December 8, 11 131
  • 132. A good brand has a personaThursday, December 8, 11 132
  • 133. A good brand sets the stageThursday, December 8, 11 133
  • 134. A good brand tells a storyThursday, December 8, 11 134
  • 135. A good brand creates a cultureThursday, December 8, 11 135
  • 136. A good brand is your MVP.Thursday, December 8, 11 136
  • 137. Thursday, December 8, 11 137
  • 138. Don’t Make Salads strategy #2Thursday, December 8, 11 138
  • 139. Thursday, December 8, 11 139
  • 140. Thursday, December 8, 11 140
  • 141. Thursday, December 8, 11 141
  • 142. Multiple Small Seeds vs. Single Large AudienceThursday, December 8, 11 142
  • 143. Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 143
  • 144. Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 144
  • 145. Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 145
  • 146. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 146
  • 147. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 147
  • 148. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 148
  • 149. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Social Media Mechanism Traditional Large CampaignThursday, December 8, 11 149
  • 150. Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Target Seeds Traditional Large CampaignThursday, December 8, 11 150
  • 151. The Circle of Shiny strategy #3Thursday, December 8, 11 151
  • 152. Seed AudienceThursday, December 8, 11 152
  • 153. Seed AudienceThursday, December 8, 11 153
  • 154. Seed Shiny AudienceThursday, December 8, 11 154
  • 155. Seed Shiny Audience Firs t Lo okThursday, December 8, 11 155
  • 156. Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 156
  • 157. Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 157
  • 158. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 158
  • 159. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe Ex Social Media MechanismThursday, December 8, 11 159
  • 160. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 160
  • 161. New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 161
  • 162. Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 162
  • 163. What’s your shiny?Thursday, December 8, 11 163
  • 164. Be a Firefighter strategy #4Thursday, December 8, 11 164
  • 165. Social Media is about PeopleThursday, December 8, 11 165
  • 166. People are your consumersThursday, December 8, 11 166
  • 167. People are your audienceThursday, December 8, 11 167
  • 168. People are your criticsThursday, December 8, 11 168
  • 169. People are your marketersThursday, December 8, 11 169
  • 170. People are your pressThursday, December 8, 11 170
  • 171. People are your business partnersThursday, December 8, 11 171
  • 172. People are your fireThursday, December 8, 11 172
  • 173. Thursday, December 8, 11 173
  • 174. Thursday, December 8, 11 174
  • 175. Fire is powerful identify & curateThursday, December 8, 11 175
  • 176. The Big Sandwich strategy #5Thursday, December 8, 11 176
  • 177. Critical Viral BuzzThursday, December 8, 11 177
  • 178. Critical Viral BuzzThursday, December 8, 11 178
  • 179. Broader Critical Major Audience Viral Press & Adoption Buzz ExposureThursday, December 8, 11 179
  • 180. Targeted Grassroots SeedingThursday, December 8, 11 180
  • 181. Key Influencers Targeted Grassroots SeedingThursday, December 8, 11 181
  • 182. Key Influencers Blogger Press Targeted Grassroots SeedingThursday, December 8, 11 182
  • 183. Key Influencers Blogger Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 183
  • 184. Key Influencers Blogger Press Critical Viral Buzz Local Press Targeted Grassroots SeedingThursday, December 8, 11 184
  • 185. Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 185
  • 186. Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 186
  • 187. Social Media is Leverage.Thursday, December 8, 11 187
  • 188. Does it work?Thursday, December 8, 11 188
  • 189. Does it work? Prove itThursday, December 8, 11 189
  • 190. 3 Case StudiesThursday, December 8, 11 190
  • 191. Fatburger + 4Sq Case Study #1Thursday, December 8, 11 191
  • 192. Thursday, December 8, 11 192
  • 193. Fatburger’s Goals Drive Locals & Highlight OptionsThursday, December 8, 11 193
  • 194. The Burger “Enlargement”Thursday, December 8, 11 194
  • 195. Thursday, December 8, 11 195
  • 196. Thursday, December 8, 11 196
  • 197. Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 197
  • 198. Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 198
  • 199. Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 199
  • 200. Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 200
  • 201. Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 201
  • 202. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 202
  • 203. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 203
  • 204. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 204
  • 205. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 205
  • 206. Thursday, December 8, 11 206
  • 207. Thursday, December 8, 11 207
  • 208. Thursday, December 8, 11 208
  • 209. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 209
  • 210. Creating more shinyThursday, December 8, 11 210
  • 211. Creating a storyThursday, December 8, 11 211
  • 212. The Hypocrite BurgerThursday, December 8, 11 212
  • 213. The Hypocrite BurgerThursday, December 8, 11 213
  • 214. +Thursday, December 8, 11 214
  • 215. +Thursday, December 8, 11 215
  • 216. Thursday, December 8, 11 216
  • 217. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 217
  • 218. Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 218
  • 219. Results? Reinforced BrandThursday, December 8, 11 219
  • 220. Results? Created AwarenessThursday, December 8, 11 220
  • 221. Results? Drove LocalsThursday, December 8, 11 221
  • 222. Ani.ME + Facebook Case Study #2Thursday, December 8, 11 222
  • 223. Thursday, December 8, 11 223
  • 224. Ani.ME Goals Establish Iconic Cultural BrandThursday, December 8, 11 224
  • 225. Ani.ME Goals Reach Minimum Audience QuicklyThursday, December 8, 11 225
  • 226. Thursday, December 8, 11 226
  • 227. 100,000+ FansThursday, December 8, 11 227
  • 228. 100,000+ Fans < 3 monthsThursday, December 8, 11 228
  • 229. How?Thursday, December 8, 11 229
  • 230. How? Iconic BrandThursday, December 8, 11 230
  • 231. How? Iconic Brand + FB AdsThursday, December 8, 11 231
  • 232. How? Iconic Brand + FB Ads + Targeted ContentThursday, December 8, 11 232
  • 233. How? Iconic Brand + FB Ads + Targeted Content + Key CurationThursday, December 8, 11 233
  • 234. Target SeedsThursday, December 8, 11 234
  • 235. Target Seeds Seed AudienceThursday, December 8, 11 235
  • 236. Target Seeds Seed AudienceThursday, December 8, 11 236
  • 237. Seed AudienceThursday, December 8, 11 237
  • 238. Seed Shiny AudienceThursday, December 8, 11 238
  • 239. Seed Shiny AudienceThursday, December 8, 11 239
  • 240. Seed Shiny Audience Firs t Lo okThursday, December 8, 11 240
  • 241. Seed Shiny Audience Firs t Lo okThursday, December 8, 11 241
  • 242. Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 242
  • 243. Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 243
  • 244. Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 244
  • 245. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 245
  • 246. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 246
  • 247. New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 247
  • 248. The ResultThursday, December 8, 11 248
  • 249. The Result ?Thursday, December 8, 11 249
  • 250. Thursday, December 8, 11 250
  • 251. What’s amazing?Thursday, December 8, 11 251
  • 252. What’s amazing? 100,000+ fansThursday, December 8, 11 252
  • 253. What’s amazing? 100,000+ fansThursday, December 8, 11 253
  • 254. What’s amazing? < 3 monthsThursday, December 8, 11 254
  • 255. What’s amazing? < 3 monthsThursday, December 8, 11 255
  • 256. What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 256
  • 257. What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 257
  • 258. What’s amazing?Thursday, December 8, 11 258
  • 259. What’s amazing? < 1% churnThursday, December 8, 11 259
  • 260. Thursday, December 8, 11 260
  • 261. Kogi + Twitter Case Study #3Thursday, December 8, 11 261
  • 262. Why?Thursday, December 8, 11 262
  • 263. Why? New BrandThursday, December 8, 11 263
  • 264. Why? $2,000,000Thursday, December 8, 11 264
  • 265. Why? $0 InvestmentThursday, December 8, 11 265
  • 266. Using $0 MarketingThursday, December 8, 11 266
  • 267. Using Social MediaThursday, December 8, 11 267
  • 268. Using Word of MouthThursday, December 8, 11 268
  • 269. Using Community CurationThursday, December 8, 11 269
  • 270. Using Community CurationThursday, December 8, 11 270
  • 271. CoolThursday, December 8, 11 271
  • 272. Cool But what is Kogi?Thursday, December 8, 11 272
  • 273. Kogi isThursday, December 8, 11 273
  • 274. Thursday, December 8, 11 274
  • 275. Thursday, December 8, 11 275
  • 276. Only in Los AngelesThursday, December 8, 11 276
  • 277. How?Thursday, December 8, 11 277
  • 278. How? Create an IconThursday, December 8, 11 278
  • 279. Thursday, December 8, 11 279
  • 280. Target Seeds Traditional Large CampaignThursday, December 8, 11 280
  • 281. Create The ShinyThursday, December 8, 11 281
  • 282. Create Kogi KultureThursday, December 8, 11 282
  • 283. Identify The MechanismThursday, December 8, 11 283
  • 284. Identify ProblemsThursday, December 8, 11 284
  • 285. Solve ProblemsThursday, December 8, 11 285
  • 286. Solve With MechanismThursday, December 8, 11 286
  • 287. Thursday, December 8, 11 287
  • 288. Why? TwitterThursday, December 8, 11 288
  • 289. Why? Mobile VenueThursday, December 8, 11 289
  • 290. Why? Broadcast LocationThursday, December 8, 11 290
  • 291. Why? Get FeedbackThursday, December 8, 11 291
  • 292. Why? Connect CultureThursday, December 8, 11 292
  • 293. Specifically?Thursday, December 8, 11 293
  • 294. Thursday, December 8, 11 294
  • 295. Thursday, December 8, 11 295
  • 296. Thursday, December 8, 11 296
  • 297. Thursday, December 8, 11 297
  • 298. Kogi GoalsThursday, December 8, 11 298
  • 299. Kogi Goals Establish Iconic BrandThursday, December 8, 11 299
  • 300. Kogi Goals Establish Iconic Brand + CultureThursday, December 8, 11 300
  • 301. Kogi Goals Establish Iconic Brand + Culture < NOT FAILThursday, December 8, 11 301
  • 302. The ResultThursday, December 8, 11 302
  • 303. The Result ?Thursday, December 8, 11 303
  • 304. Thursday, December 8, 11 304
  • 305. Thursday, December 8, 11 305
  • 306. Thursday, December 8, 11 306
  • 307. Thursday, December 8, 11 307
  • 308. Thursday, December 8, 11 308
  • 309. Thursday, December 8, 11 309
  • 310. Thursday, December 8, 11 310
  • 311. Thursday, December 8, 11 311
  • 312. Thursday, December 8, 11 312
  • 313. Thursday, December 8, 11 313
  • 314. Thursday, December 8, 11 314
  • 315. Thursday, December 8, 11 315
  • 316. Thursday, December 8, 11 316
  • 317. Thursday, December 8, 11 317
  • 318. Thursday, December 8, 11 318
  • 319. The SecretThursday, December 8, 11 319
  • 320. The Secret to viral growthThursday, December 8, 11 320
  • 321. The Secret to Social MediaThursday, December 8, 11 321
  • 322. The Secret is the right toolThursday, December 8, 11 322
  • 323. The Secret is the right tool to create utilityThursday, December 8, 11 323
  • 324. The Secret is the right tool to create utility for your audienceThursday, December 8, 11 324
  • 325. The Secret is the right tool to create utility for your audience for your brandThursday, December 8, 11 325
  • 326. The Secret to Social MediaThursday, December 8, 11 326
  • 327. The Secret is PerspectiveThursday, December 8, 11 327
  • 328. The Secret is Perspective.Thursday, December 8, 11 328
  • 329. Thursday, December 8, 11 329
  • 330. PerspectiveThursday, December 8, 11 330
  • 331. BrandThursday, December 8, 11 331
  • 332. AudienceThursday, December 8, 11 332
  • 333. CultureThursday, December 8, 11 333
  • 334. Thursday, December 8, 11 334
  • 335. What do you ?Thursday, December 8, 11 335
  • 336. What do you ?Thursday, December 8, 11 336