Social Media Presentation for Y Hata
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Social Media Presentation for Y Hata

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My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels. ...

My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels.

The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business

By Mike Prasad, Versa SMB
www.versasmb.com

Key Takeaways:

- What is the secret to implementing social media?

- How to create passionate self-sustaining engagement (and revenue)

- Key implementable strategies for all types of businesses

- Three case studies for three very different businesses

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Social Media Presentation for Y Hata Social Media Presentation for Y Hata Presentation Transcript

  • What do you ?Thursday, December 8, 11 1
  • www.slideshare.net/mikeprasad www.mikeprasad.com Reach me at mike@versasmb.comThursday, December 8, 11 2
  • Hello I’m MikeThursday, December 8, 11 3
  • I am 28Thursday, December 8, 11 4
  • I am a foodieThursday, December 8, 11 5
  • I am from L.A.Thursday, December 8, 11 6
  • I am on Twitter @mikeprasadThursday, December 8, 11 7
  • I am on Facebook /mikeprasadThursday, December 8, 11 8
  • I like brandingThursday, December 8, 11 9
  • I like technologyThursday, December 8, 11 10
  • I like social platformsThursday, December 8, 11 11
  • I like punctuation.Thursday, December 8, 11 12
  • I’ve foundedThursday, December 8, 11 13
  • foundedThursday, December 8, 11 14
  • foundedThursday, December 8, 11 15
  • foundedThursday, December 8, 11 16
  • A Community Driven Media NetworkThursday, December 8, 11 17
  • Thursday, December 8, 11 18
  • Thursday, December 8, 11 19
  • But enough about meThursday, December 8, 11 20
  • But why am I here?Thursday, December 8, 11 21
  • But why should you care?Thursday, December 8, 11 22
  • I’m here to intro you to social mediaThursday, December 8, 11 23
  • And to tell you the secretThursday, December 8, 11 24
  • the secretThursday, December 8, 11 25
  • the secret to social mediaThursday, December 8, 11 26
  • the secret isThursday, December 8, 11 27
  • the secret is.Thursday, December 8, 11 28
  • the secret is..Thursday, December 8, 11 29
  • It’s not about social mediaThursday, December 8, 11 30
  • Thursday, December 8, 11 31
  • Thursday, December 8, 11 32
  • Thursday, December 8, 11 33
  • It’s not really transparencyThursday, December 8, 11 34
  • It’s not really engagementThursday, December 8, 11 35
  • It’s not really everything elseThursday, December 8, 11 36
  • Social Media is a set of channelsThursday, December 8, 11 37
  • Social Media is a set of toolsThursday, December 8, 11 38
  • Social Media is a way to scaleThursday, December 8, 11 39
  • Social Media is just mechanismsThursday, December 8, 11 40
  • Success in Social MediaThursday, December 8, 11 41
  • Success in Social Media isThursday, December 8, 11 42
  • Success in Social Media is Contextual RelevanceThursday, December 8, 11 43
  • Success in Social Media is Contextual Relevance is UtilityThursday, December 8, 11 44
  • Success in Social Media is Contextual Relevance & UtilityThursday, December 8, 11 45
  • Success in Social Media is Contextual Relevance & Utility At ScaleThursday, December 8, 11 46
  • Success in Social Media is using the right mechanismThursday, December 8, 11 47
  • Success in Social Media is using the right mechanism + right audienceThursday, December 8, 11 48
  • Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 49
  • Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 50
  • Strategies for Success in Social MediaThursday, December 8, 11 51
  • Strategies for Success in Social Media (some with silly names)Thursday, December 8, 11 52
  • Strategies for Success in Social Media (like the Circle of Shiny)Thursday, December 8, 11 53
  • But before we begin thatThursday, December 8, 11 54
  • But before we begin that let’s talk about the toolsThursday, December 8, 11 55
  • But before we begin that let’s talk about the tools and why they matter.Thursday, December 8, 11 56
  • There are over 400 social media toolsThursday, December 8, 11 57
  • There are over 400 social media tools and growing.Thursday, December 8, 11 58
  • There are over 400 social media tools and growing. But most of them DON’T MATTER.Thursday, December 8, 11 59
  • There are 7 that do.Thursday, December 8, 11 60
  • There are 7 + 2 that may.Thursday, December 8, 11 61
  • There are 7 + 2 that may. They areThursday, December 8, 11 62
  • They are the 7Thursday, December 8, 11 63
  • They are the 7Thursday, December 8, 11 64
  • They are the 7Thursday, December 8, 11 65
  • They are the 7Thursday, December 8, 11 66
  • They are the 7Thursday, December 8, 11 67
  • They are the 7Thursday, December 8, 11 68
  • They are the 7Thursday, December 8, 11 69
  • They are the 7Thursday, December 8, 11 70
  • They are the 7 + 2Thursday, December 8, 11 71
  • They are the 7 + 2Thursday, December 8, 11 72
  • They are the 7 + 2Thursday, December 8, 11 73
  • They are the 7 + 2Thursday, December 8, 11 74
  • They are webThursday, December 8, 11 75
  • They are webThursday, December 8, 11 76
  • They are webThursday, December 8, 11 77
  • They are webThursday, December 8, 11 78
  • They are webThursday, December 8, 11 79
  • They are mobileThursday, December 8, 11 80
  • They are mobileThursday, December 8, 11 81
  • They are mobileThursday, December 8, 11 82
  • They are mobileThursday, December 8, 11 83
  • They are bothThursday, December 8, 11 84
  • They are bothThursday, December 8, 11 85
  • They are bothThursday, December 8, 11 86
  • They are phonesThursday, December 8, 11 87
  • smartphonesThursday, December 8, 11 88
  • smartphones are importantThursday, December 8, 11 89
  • back to the Social 7Thursday, December 8, 11 90
  • for example Social 7Thursday, December 8, 11 91
  • for example is likeThursday, December 8, 11 92
  • word of mouth is likeThursday, December 8, 11 93
  • word of mouth exceptThursday, December 8, 11 94
  • at scale exceptThursday, December 8, 11 95
  • Thursday, December 8, 11 96
  • How much scale?Thursday, December 8, 11 97
  • How much scale? 250 million tweetsThursday, December 8, 11 98
  • How much scale? 250 million tweets a day.Thursday, December 8, 11 99
  • Thursday, December 8, 11 100
  • is like a clubhouseThursday, December 8, 11 101
  • is like a clubhouse 800 million activeThursday, December 8, 11 102
  • is like a clubhouse 400 million dailyThursday, December 8, 11 103
  • is like a clubhouse 400 million daily with 130 friendsThursday, December 8, 11 104
  • Thursday, December 8, 11 105
  • is a TV networkThursday, December 8, 11 106
  • is a TV network with more videos per month than the top 3 TV networks made in the last 60 yearsThursday, December 8, 11 107
  • is a TV network with 3 billion views a dayThursday, December 8, 11 108
  • is a TV network with 400 million mobile views a dayThursday, December 8, 11 109
  • Thursday, December 8, 11 110
  • is a restaurant guideThursday, December 8, 11 111
  • is a restaurant guide with 22 million reviewsThursday, December 8, 11 112
  • is a restaurant guide with 22 million reviews trusted by 61 million diners a monthThursday, December 8, 11 113
  • Thursday, December 8, 11 114
  • Thursday, December 8, 11 115
  • Thursday, December 8, 11 116
  • The Social 7Thursday, December 8, 11 117
  • The Social 7 (+2)Thursday, December 8, 11 118
  • The Social 7 (+2)Thursday, December 8, 11 119
  • The Social 7 (+2)Thursday, December 8, 11 120
  • They matter.Thursday, December 8, 11 121
  • They matter.Thursday, December 8, 11 122
  • Great!Thursday, December 8, 11 123
  • Great! But what now?Thursday, December 8, 11 124
  • Five Strategies for Success But what now?Thursday, December 8, 11 125
  • Five Strategies for Success in Social MediaThursday, December 8, 11 126
  • Strategy #1 Brand Like CandyThursday, December 8, 11 127
  • Thursday, December 8, 11 128
  • Thursday, December 8, 11 129
  • (Looks delicious huh?)Thursday, December 8, 11 130
  • A good brand is a caricatureThursday, December 8, 11 131
  • A good brand has a personaThursday, December 8, 11 132
  • A good brand sets the stageThursday, December 8, 11 133
  • A good brand tells a storyThursday, December 8, 11 134
  • A good brand creates a cultureThursday, December 8, 11 135
  • A good brand is your MVP.Thursday, December 8, 11 136
  • Thursday, December 8, 11 137
  • Don’t Make Salads strategy #2Thursday, December 8, 11 138
  • Thursday, December 8, 11 139
  • Thursday, December 8, 11 140
  • Thursday, December 8, 11 141
  • Multiple Small Seeds vs. Single Large AudienceThursday, December 8, 11 142
  • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 143
  • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 144
  • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 145
  • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 146
  • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 147
  • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 148
  • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Social Media Mechanism Traditional Large CampaignThursday, December 8, 11 149
  • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Target Seeds Traditional Large CampaignThursday, December 8, 11 150
  • The Circle of Shiny strategy #3Thursday, December 8, 11 151
  • Seed AudienceThursday, December 8, 11 152
  • Seed AudienceThursday, December 8, 11 153
  • Seed Shiny AudienceThursday, December 8, 11 154
  • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 155
  • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 156
  • Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 157
  • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 158
  • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe Ex Social Media MechanismThursday, December 8, 11 159
  • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 160
  • New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 161
  • Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 162
  • What’s your shiny?Thursday, December 8, 11 163
  • Be a Firefighter strategy #4Thursday, December 8, 11 164
  • Social Media is about PeopleThursday, December 8, 11 165
  • People are your consumersThursday, December 8, 11 166
  • People are your audienceThursday, December 8, 11 167
  • People are your criticsThursday, December 8, 11 168
  • People are your marketersThursday, December 8, 11 169
  • People are your pressThursday, December 8, 11 170
  • People are your business partnersThursday, December 8, 11 171
  • People are your fireThursday, December 8, 11 172
  • Thursday, December 8, 11 173
  • Thursday, December 8, 11 174
  • Fire is powerful identify & curateThursday, December 8, 11 175
  • The Big Sandwich strategy #5Thursday, December 8, 11 176
  • Critical Viral BuzzThursday, December 8, 11 177
  • Critical Viral BuzzThursday, December 8, 11 178
  • Broader Critical Major Audience Viral Press & Adoption Buzz ExposureThursday, December 8, 11 179
  • Targeted Grassroots SeedingThursday, December 8, 11 180
  • Key Influencers Targeted Grassroots SeedingThursday, December 8, 11 181
  • Key Influencers Blogger Press Targeted Grassroots SeedingThursday, December 8, 11 182
  • Key Influencers Blogger Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 183
  • Key Influencers Blogger Press Critical Viral Buzz Local Press Targeted Grassroots SeedingThursday, December 8, 11 184
  • Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 185
  • Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 186
  • Social Media is Leverage.Thursday, December 8, 11 187
  • Does it work?Thursday, December 8, 11 188
  • Does it work? Prove itThursday, December 8, 11 189
  • 3 Case StudiesThursday, December 8, 11 190
  • Fatburger + 4Sq Case Study #1Thursday, December 8, 11 191
  • Thursday, December 8, 11 192
  • Fatburger’s Goals Drive Locals & Highlight OptionsThursday, December 8, 11 193
  • The Burger “Enlargement”Thursday, December 8, 11 194
  • Thursday, December 8, 11 195
  • Thursday, December 8, 11 196
  • Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 197
  • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 198
  • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 199
  • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 200
  • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 201
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 202
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 203
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 204
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 205
  • Thursday, December 8, 11 206
  • Thursday, December 8, 11 207
  • Thursday, December 8, 11 208
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 209
  • Creating more shinyThursday, December 8, 11 210
  • Creating a storyThursday, December 8, 11 211
  • The Hypocrite BurgerThursday, December 8, 11 212
  • The Hypocrite BurgerThursday, December 8, 11 213
  • +Thursday, December 8, 11 214
  • +Thursday, December 8, 11 215
  • Thursday, December 8, 11 216
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 217
  • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 218
  • Results? Reinforced BrandThursday, December 8, 11 219
  • Results? Created AwarenessThursday, December 8, 11 220
  • Results? Drove LocalsThursday, December 8, 11 221
  • Ani.ME + Facebook Case Study #2Thursday, December 8, 11 222
  • Thursday, December 8, 11 223
  • Ani.ME Goals Establish Iconic Cultural BrandThursday, December 8, 11 224
  • Ani.ME Goals Reach Minimum Audience QuicklyThursday, December 8, 11 225
  • Thursday, December 8, 11 226
  • 100,000+ FansThursday, December 8, 11 227
  • 100,000+ Fans < 3 monthsThursday, December 8, 11 228
  • How?Thursday, December 8, 11 229
  • How? Iconic BrandThursday, December 8, 11 230
  • How? Iconic Brand + FB AdsThursday, December 8, 11 231
  • How? Iconic Brand + FB Ads + Targeted ContentThursday, December 8, 11 232
  • How? Iconic Brand + FB Ads + Targeted Content + Key CurationThursday, December 8, 11 233
  • Target SeedsThursday, December 8, 11 234
  • Target Seeds Seed AudienceThursday, December 8, 11 235
  • Target Seeds Seed AudienceThursday, December 8, 11 236
  • Seed AudienceThursday, December 8, 11 237
  • Seed Shiny AudienceThursday, December 8, 11 238
  • Seed Shiny AudienceThursday, December 8, 11 239
  • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 240
  • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 241
  • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 242
  • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 243
  • Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 244
  • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 245
  • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 246
  • New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 247
  • The ResultThursday, December 8, 11 248
  • The Result ?Thursday, December 8, 11 249
  • Thursday, December 8, 11 250
  • What’s amazing?Thursday, December 8, 11 251
  • What’s amazing? 100,000+ fansThursday, December 8, 11 252
  • What’s amazing? 100,000+ fansThursday, December 8, 11 253
  • What’s amazing? < 3 monthsThursday, December 8, 11 254
  • What’s amazing? < 3 monthsThursday, December 8, 11 255
  • What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 256
  • What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 257
  • What’s amazing?Thursday, December 8, 11 258
  • What’s amazing? < 1% churnThursday, December 8, 11 259
  • Thursday, December 8, 11 260
  • Kogi + Twitter Case Study #3Thursday, December 8, 11 261
  • Why?Thursday, December 8, 11 262
  • Why? New BrandThursday, December 8, 11 263
  • Why? $2,000,000Thursday, December 8, 11 264
  • Why? $0 InvestmentThursday, December 8, 11 265
  • Using $0 MarketingThursday, December 8, 11 266
  • Using Social MediaThursday, December 8, 11 267
  • Using Word of MouthThursday, December 8, 11 268
  • Using Community CurationThursday, December 8, 11 269
  • Using Community CurationThursday, December 8, 11 270
  • CoolThursday, December 8, 11 271
  • Cool But what is Kogi?Thursday, December 8, 11 272
  • Kogi isThursday, December 8, 11 273
  • Thursday, December 8, 11 274
  • Thursday, December 8, 11 275
  • Only in Los AngelesThursday, December 8, 11 276
  • How?Thursday, December 8, 11 277
  • How? Create an IconThursday, December 8, 11 278
  • Thursday, December 8, 11 279
  • Target Seeds Traditional Large CampaignThursday, December 8, 11 280
  • Create The ShinyThursday, December 8, 11 281
  • Create Kogi KultureThursday, December 8, 11 282
  • Identify The MechanismThursday, December 8, 11 283
  • Identify ProblemsThursday, December 8, 11 284
  • Solve ProblemsThursday, December 8, 11 285
  • Solve With MechanismThursday, December 8, 11 286
  • Thursday, December 8, 11 287
  • Why? TwitterThursday, December 8, 11 288
  • Why? Mobile VenueThursday, December 8, 11 289
  • Why? Broadcast LocationThursday, December 8, 11 290
  • Why? Get FeedbackThursday, December 8, 11 291
  • Why? Connect CultureThursday, December 8, 11 292
  • Specifically?Thursday, December 8, 11 293
  • Thursday, December 8, 11 294
  • Thursday, December 8, 11 295
  • Thursday, December 8, 11 296
  • Thursday, December 8, 11 297
  • Kogi GoalsThursday, December 8, 11 298
  • Kogi Goals Establish Iconic BrandThursday, December 8, 11 299
  • Kogi Goals Establish Iconic Brand + CultureThursday, December 8, 11 300
  • Kogi Goals Establish Iconic Brand + Culture < NOT FAILThursday, December 8, 11 301
  • The ResultThursday, December 8, 11 302
  • The Result ?Thursday, December 8, 11 303
  • Thursday, December 8, 11 304
  • Thursday, December 8, 11 305
  • Thursday, December 8, 11 306
  • Thursday, December 8, 11 307
  • Thursday, December 8, 11 308
  • Thursday, December 8, 11 309
  • Thursday, December 8, 11 310
  • Thursday, December 8, 11 311
  • Thursday, December 8, 11 312
  • Thursday, December 8, 11 313
  • Thursday, December 8, 11 314
  • Thursday, December 8, 11 315
  • Thursday, December 8, 11 316
  • Thursday, December 8, 11 317
  • Thursday, December 8, 11 318
  • The SecretThursday, December 8, 11 319
  • The Secret to viral growthThursday, December 8, 11 320
  • The Secret to Social MediaThursday, December 8, 11 321
  • The Secret is the right toolThursday, December 8, 11 322
  • The Secret is the right tool to create utilityThursday, December 8, 11 323
  • The Secret is the right tool to create utility for your audienceThursday, December 8, 11 324
  • The Secret is the right tool to create utility for your audience for your brandThursday, December 8, 11 325
  • The Secret to Social MediaThursday, December 8, 11 326
  • The Secret is PerspectiveThursday, December 8, 11 327
  • The Secret is Perspective.Thursday, December 8, 11 328
  • Thursday, December 8, 11 329
  • PerspectiveThursday, December 8, 11 330
  • BrandThursday, December 8, 11 331
  • AudienceThursday, December 8, 11 332
  • CultureThursday, December 8, 11 333
  • Thursday, December 8, 11 334
  • What do you ?Thursday, December 8, 11 335
  • What do you ?Thursday, December 8, 11 336