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Social Media Presentation for Y Hata
 

Social Media Presentation for Y Hata

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My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels. ...

My "Secret to Social Media" deck as presented at Y Hata on December 8th 2011. Includes an added primer on social media channels.

The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business

By Mike Prasad, Versa SMB
www.versasmb.com

Key Takeaways:

- What is the secret to implementing social media?

- How to create passionate self-sustaining engagement (and revenue)

- Key implementable strategies for all types of businesses

- Three case studies for three very different businesses

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    Social Media Presentation for Y Hata Social Media Presentation for Y Hata Presentation Transcript

    • What do you ?Thursday, December 8, 11 1
    • www.slideshare.net/mikeprasad www.mikeprasad.com Reach me at mike@versasmb.comThursday, December 8, 11 2
    • Hello I’m MikeThursday, December 8, 11 3
    • I am 28Thursday, December 8, 11 4
    • I am a foodieThursday, December 8, 11 5
    • I am from L.A.Thursday, December 8, 11 6
    • I am on Twitter @mikeprasadThursday, December 8, 11 7
    • I am on Facebook /mikeprasadThursday, December 8, 11 8
    • I like brandingThursday, December 8, 11 9
    • I like technologyThursday, December 8, 11 10
    • I like social platformsThursday, December 8, 11 11
    • I like punctuation.Thursday, December 8, 11 12
    • I’ve foundedThursday, December 8, 11 13
    • foundedThursday, December 8, 11 14
    • foundedThursday, December 8, 11 15
    • foundedThursday, December 8, 11 16
    • A Community Driven Media NetworkThursday, December 8, 11 17
    • Thursday, December 8, 11 18
    • Thursday, December 8, 11 19
    • But enough about meThursday, December 8, 11 20
    • But why am I here?Thursday, December 8, 11 21
    • But why should you care?Thursday, December 8, 11 22
    • I’m here to intro you to social mediaThursday, December 8, 11 23
    • And to tell you the secretThursday, December 8, 11 24
    • the secretThursday, December 8, 11 25
    • the secret to social mediaThursday, December 8, 11 26
    • the secret isThursday, December 8, 11 27
    • the secret is.Thursday, December 8, 11 28
    • the secret is..Thursday, December 8, 11 29
    • It’s not about social mediaThursday, December 8, 11 30
    • Thursday, December 8, 11 31
    • Thursday, December 8, 11 32
    • Thursday, December 8, 11 33
    • It’s not really transparencyThursday, December 8, 11 34
    • It’s not really engagementThursday, December 8, 11 35
    • It’s not really everything elseThursday, December 8, 11 36
    • Social Media is a set of channelsThursday, December 8, 11 37
    • Social Media is a set of toolsThursday, December 8, 11 38
    • Social Media is a way to scaleThursday, December 8, 11 39
    • Social Media is just mechanismsThursday, December 8, 11 40
    • Success in Social MediaThursday, December 8, 11 41
    • Success in Social Media isThursday, December 8, 11 42
    • Success in Social Media is Contextual RelevanceThursday, December 8, 11 43
    • Success in Social Media is Contextual Relevance is UtilityThursday, December 8, 11 44
    • Success in Social Media is Contextual Relevance & UtilityThursday, December 8, 11 45
    • Success in Social Media is Contextual Relevance & Utility At ScaleThursday, December 8, 11 46
    • Success in Social Media is using the right mechanismThursday, December 8, 11 47
    • Success in Social Media is using the right mechanism + right audienceThursday, December 8, 11 48
    • Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 49
    • Success in Social Media is using the right mechanism + right audience + right brand & productThursday, December 8, 11 50
    • Strategies for Success in Social MediaThursday, December 8, 11 51
    • Strategies for Success in Social Media (some with silly names)Thursday, December 8, 11 52
    • Strategies for Success in Social Media (like the Circle of Shiny)Thursday, December 8, 11 53
    • But before we begin thatThursday, December 8, 11 54
    • But before we begin that let’s talk about the toolsThursday, December 8, 11 55
    • But before we begin that let’s talk about the tools and why they matter.Thursday, December 8, 11 56
    • There are over 400 social media toolsThursday, December 8, 11 57
    • There are over 400 social media tools and growing.Thursday, December 8, 11 58
    • There are over 400 social media tools and growing. But most of them DON’T MATTER.Thursday, December 8, 11 59
    • There are 7 that do.Thursday, December 8, 11 60
    • There are 7 + 2 that may.Thursday, December 8, 11 61
    • There are 7 + 2 that may. They areThursday, December 8, 11 62
    • They are the 7Thursday, December 8, 11 63
    • They are the 7Thursday, December 8, 11 64
    • They are the 7Thursday, December 8, 11 65
    • They are the 7Thursday, December 8, 11 66
    • They are the 7Thursday, December 8, 11 67
    • They are the 7Thursday, December 8, 11 68
    • They are the 7Thursday, December 8, 11 69
    • They are the 7Thursday, December 8, 11 70
    • They are the 7 + 2Thursday, December 8, 11 71
    • They are the 7 + 2Thursday, December 8, 11 72
    • They are the 7 + 2Thursday, December 8, 11 73
    • They are the 7 + 2Thursday, December 8, 11 74
    • They are webThursday, December 8, 11 75
    • They are webThursday, December 8, 11 76
    • They are webThursday, December 8, 11 77
    • They are webThursday, December 8, 11 78
    • They are webThursday, December 8, 11 79
    • They are mobileThursday, December 8, 11 80
    • They are mobileThursday, December 8, 11 81
    • They are mobileThursday, December 8, 11 82
    • They are mobileThursday, December 8, 11 83
    • They are bothThursday, December 8, 11 84
    • They are bothThursday, December 8, 11 85
    • They are bothThursday, December 8, 11 86
    • They are phonesThursday, December 8, 11 87
    • smartphonesThursday, December 8, 11 88
    • smartphones are importantThursday, December 8, 11 89
    • back to the Social 7Thursday, December 8, 11 90
    • for example Social 7Thursday, December 8, 11 91
    • for example is likeThursday, December 8, 11 92
    • word of mouth is likeThursday, December 8, 11 93
    • word of mouth exceptThursday, December 8, 11 94
    • at scale exceptThursday, December 8, 11 95
    • Thursday, December 8, 11 96
    • How much scale?Thursday, December 8, 11 97
    • How much scale? 250 million tweetsThursday, December 8, 11 98
    • How much scale? 250 million tweets a day.Thursday, December 8, 11 99
    • Thursday, December 8, 11 100
    • is like a clubhouseThursday, December 8, 11 101
    • is like a clubhouse 800 million activeThursday, December 8, 11 102
    • is like a clubhouse 400 million dailyThursday, December 8, 11 103
    • is like a clubhouse 400 million daily with 130 friendsThursday, December 8, 11 104
    • Thursday, December 8, 11 105
    • is a TV networkThursday, December 8, 11 106
    • is a TV network with more videos per month than the top 3 TV networks made in the last 60 yearsThursday, December 8, 11 107
    • is a TV network with 3 billion views a dayThursday, December 8, 11 108
    • is a TV network with 400 million mobile views a dayThursday, December 8, 11 109
    • Thursday, December 8, 11 110
    • is a restaurant guideThursday, December 8, 11 111
    • is a restaurant guide with 22 million reviewsThursday, December 8, 11 112
    • is a restaurant guide with 22 million reviews trusted by 61 million diners a monthThursday, December 8, 11 113
    • Thursday, December 8, 11 114
    • Thursday, December 8, 11 115
    • Thursday, December 8, 11 116
    • The Social 7Thursday, December 8, 11 117
    • The Social 7 (+2)Thursday, December 8, 11 118
    • The Social 7 (+2)Thursday, December 8, 11 119
    • The Social 7 (+2)Thursday, December 8, 11 120
    • They matter.Thursday, December 8, 11 121
    • They matter.Thursday, December 8, 11 122
    • Great!Thursday, December 8, 11 123
    • Great! But what now?Thursday, December 8, 11 124
    • Five Strategies for Success But what now?Thursday, December 8, 11 125
    • Five Strategies for Success in Social MediaThursday, December 8, 11 126
    • Strategy #1 Brand Like CandyThursday, December 8, 11 127
    • Thursday, December 8, 11 128
    • Thursday, December 8, 11 129
    • (Looks delicious huh?)Thursday, December 8, 11 130
    • A good brand is a caricatureThursday, December 8, 11 131
    • A good brand has a personaThursday, December 8, 11 132
    • A good brand sets the stageThursday, December 8, 11 133
    • A good brand tells a storyThursday, December 8, 11 134
    • A good brand creates a cultureThursday, December 8, 11 135
    • A good brand is your MVP.Thursday, December 8, 11 136
    • Thursday, December 8, 11 137
    • Don’t Make Salads strategy #2Thursday, December 8, 11 138
    • Thursday, December 8, 11 139
    • Thursday, December 8, 11 140
    • Thursday, December 8, 11 141
    • Multiple Small Seeds vs. Single Large AudienceThursday, December 8, 11 142
    • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 143
    • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 144
    • Multiple Small Seeds vs. Single Large Audience Traditional Large CampaignThursday, December 8, 11 145
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 146
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 147
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large CampaignThursday, December 8, 11 148
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Social Media Mechanism Traditional Large CampaignThursday, December 8, 11 149
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Target Seeds Traditional Large CampaignThursday, December 8, 11 150
    • The Circle of Shiny strategy #3Thursday, December 8, 11 151
    • Seed AudienceThursday, December 8, 11 152
    • Seed AudienceThursday, December 8, 11 153
    • Seed Shiny AudienceThursday, December 8, 11 154
    • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 155
    • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 156
    • Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 157
    • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 158
    • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe Ex Social Media MechanismThursday, December 8, 11 159
    • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 160
    • New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 161
    • Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 162
    • What’s your shiny?Thursday, December 8, 11 163
    • Be a Firefighter strategy #4Thursday, December 8, 11 164
    • Social Media is about PeopleThursday, December 8, 11 165
    • People are your consumersThursday, December 8, 11 166
    • People are your audienceThursday, December 8, 11 167
    • People are your criticsThursday, December 8, 11 168
    • People are your marketersThursday, December 8, 11 169
    • People are your pressThursday, December 8, 11 170
    • People are your business partnersThursday, December 8, 11 171
    • People are your fireThursday, December 8, 11 172
    • Thursday, December 8, 11 173
    • Thursday, December 8, 11 174
    • Fire is powerful identify & curateThursday, December 8, 11 175
    • The Big Sandwich strategy #5Thursday, December 8, 11 176
    • Critical Viral BuzzThursday, December 8, 11 177
    • Critical Viral BuzzThursday, December 8, 11 178
    • Broader Critical Major Audience Viral Press & Adoption Buzz ExposureThursday, December 8, 11 179
    • Targeted Grassroots SeedingThursday, December 8, 11 180
    • Key Influencers Targeted Grassroots SeedingThursday, December 8, 11 181
    • Key Influencers Blogger Press Targeted Grassroots SeedingThursday, December 8, 11 182
    • Key Influencers Blogger Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 183
    • Key Influencers Blogger Press Critical Viral Buzz Local Press Targeted Grassroots SeedingThursday, December 8, 11 184
    • Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 185
    • Key Influencers Blogger Press Broader Critical Major Audience Viral Press & Adoption Buzz Exposure Local Press Targeted Grassroots SeedingThursday, December 8, 11 186
    • Social Media is Leverage.Thursday, December 8, 11 187
    • Does it work?Thursday, December 8, 11 188
    • Does it work? Prove itThursday, December 8, 11 189
    • 3 Case StudiesThursday, December 8, 11 190
    • Fatburger + 4Sq Case Study #1Thursday, December 8, 11 191
    • Thursday, December 8, 11 192
    • Fatburger’s Goals Drive Locals & Highlight OptionsThursday, December 8, 11 193
    • The Burger “Enlargement”Thursday, December 8, 11 194
    • Thursday, December 8, 11 195
    • Thursday, December 8, 11 196
    • Audience Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 197
    • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 198
    • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 199
    • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 200
    • Shiny re ort & st, Sha Firs dca THE t Lo Broa CIRCLE OF Exp ok SHINY Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 201
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 202
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 203
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 204
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 205
    • Thursday, December 8, 11 206
    • Thursday, December 8, 11 207
    • Thursday, December 8, 11 208
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 209
    • Creating more shinyThursday, December 8, 11 210
    • Creating a storyThursday, December 8, 11 211
    • The Hypocrite BurgerThursday, December 8, 11 212
    • The Hypocrite BurgerThursday, December 8, 11 213
    • +Thursday, December 8, 11 214
    • +Thursday, December 8, 11 215
    • Thursday, December 8, 11 216
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 217
    • Key Influencers Blogger Press General Critical Major Audience Buzz Press Local Press Targeted Grassroots SeedingThursday, December 8, 11 218
    • Results? Reinforced BrandThursday, December 8, 11 219
    • Results? Created AwarenessThursday, December 8, 11 220
    • Results? Drove LocalsThursday, December 8, 11 221
    • Ani.ME + Facebook Case Study #2Thursday, December 8, 11 222
    • Thursday, December 8, 11 223
    • Ani.ME Goals Establish Iconic Cultural BrandThursday, December 8, 11 224
    • Ani.ME Goals Reach Minimum Audience QuicklyThursday, December 8, 11 225
    • Thursday, December 8, 11 226
    • 100,000+ FansThursday, December 8, 11 227
    • 100,000+ Fans < 3 monthsThursday, December 8, 11 228
    • How?Thursday, December 8, 11 229
    • How? Iconic BrandThursday, December 8, 11 230
    • How? Iconic Brand + FB AdsThursday, December 8, 11 231
    • How? Iconic Brand + FB Ads + Targeted ContentThursday, December 8, 11 232
    • How? Iconic Brand + FB Ads + Targeted Content + Key CurationThursday, December 8, 11 233
    • Target SeedsThursday, December 8, 11 234
    • Target Seeds Seed AudienceThursday, December 8, 11 235
    • Target Seeds Seed AudienceThursday, December 8, 11 236
    • Seed AudienceThursday, December 8, 11 237
    • Seed Shiny AudienceThursday, December 8, 11 238
    • Seed Shiny AudienceThursday, December 8, 11 239
    • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 240
    • Seed Shiny Audience Firs t Lo okThursday, December 8, 11 241
    • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 242
    • Seed Shiny Audience Firs t Lo ok at ce re n G rie pe ExThursday, December 8, 11 243
    • Seed Shiny Audience Firs t Lo ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 244
    • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 245
    • Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 246
    • New Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExThursday, December 8, 11 247
    • The ResultThursday, December 8, 11 248
    • The Result ?Thursday, December 8, 11 249
    • Thursday, December 8, 11 250
    • What’s amazing?Thursday, December 8, 11 251
    • What’s amazing? 100,000+ fansThursday, December 8, 11 252
    • What’s amazing? 100,000+ fansThursday, December 8, 11 253
    • What’s amazing? < 3 monthsThursday, December 8, 11 254
    • What’s amazing? < 3 monthsThursday, December 8, 11 255
    • What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 256
    • What’s amazing? $_ _ _ _. _ _ USDThursday, December 8, 11 257
    • What’s amazing?Thursday, December 8, 11 258
    • What’s amazing? < 1% churnThursday, December 8, 11 259
    • Thursday, December 8, 11 260
    • Kogi + Twitter Case Study #3Thursday, December 8, 11 261
    • Why?Thursday, December 8, 11 262
    • Why? New BrandThursday, December 8, 11 263
    • Why? $2,000,000Thursday, December 8, 11 264
    • Why? $0 InvestmentThursday, December 8, 11 265
    • Using $0 MarketingThursday, December 8, 11 266
    • Using Social MediaThursday, December 8, 11 267
    • Using Word of MouthThursday, December 8, 11 268
    • Using Community CurationThursday, December 8, 11 269
    • Using Community CurationThursday, December 8, 11 270
    • CoolThursday, December 8, 11 271
    • Cool But what is Kogi?Thursday, December 8, 11 272
    • Kogi isThursday, December 8, 11 273
    • Thursday, December 8, 11 274
    • Thursday, December 8, 11 275
    • Only in Los AngelesThursday, December 8, 11 276
    • How?Thursday, December 8, 11 277
    • How? Create an IconThursday, December 8, 11 278
    • Thursday, December 8, 11 279
    • Target Seeds Traditional Large CampaignThursday, December 8, 11 280
    • Create The ShinyThursday, December 8, 11 281
    • Create Kogi KultureThursday, December 8, 11 282
    • Identify The MechanismThursday, December 8, 11 283
    • Identify ProblemsThursday, December 8, 11 284
    • Solve ProblemsThursday, December 8, 11 285
    • Solve With MechanismThursday, December 8, 11 286
    • Thursday, December 8, 11 287
    • Why? TwitterThursday, December 8, 11 288
    • Why? Mobile VenueThursday, December 8, 11 289
    • Why? Broadcast LocationThursday, December 8, 11 290
    • Why? Get FeedbackThursday, December 8, 11 291
    • Why? Connect CultureThursday, December 8, 11 292
    • Specifically?Thursday, December 8, 11 293
    • Thursday, December 8, 11 294
    • Thursday, December 8, 11 295
    • Thursday, December 8, 11 296
    • Thursday, December 8, 11 297
    • Kogi GoalsThursday, December 8, 11 298
    • Kogi Goals Establish Iconic BrandThursday, December 8, 11 299
    • Kogi Goals Establish Iconic Brand + CultureThursday, December 8, 11 300
    • Kogi Goals Establish Iconic Brand + Culture < NOT FAILThursday, December 8, 11 301
    • The ResultThursday, December 8, 11 302
    • The Result ?Thursday, December 8, 11 303
    • Thursday, December 8, 11 304
    • Thursday, December 8, 11 305
    • Thursday, December 8, 11 306
    • Thursday, December 8, 11 307
    • Thursday, December 8, 11 308
    • Thursday, December 8, 11 309
    • Thursday, December 8, 11 310
    • Thursday, December 8, 11 311
    • Thursday, December 8, 11 312
    • Thursday, December 8, 11 313
    • Thursday, December 8, 11 314
    • Thursday, December 8, 11 315
    • Thursday, December 8, 11 316
    • Thursday, December 8, 11 317
    • Thursday, December 8, 11 318
    • The SecretThursday, December 8, 11 319
    • The Secret to viral growthThursday, December 8, 11 320
    • The Secret to Social MediaThursday, December 8, 11 321
    • The Secret is the right toolThursday, December 8, 11 322
    • The Secret is the right tool to create utilityThursday, December 8, 11 323
    • The Secret is the right tool to create utility for your audienceThursday, December 8, 11 324
    • The Secret is the right tool to create utility for your audience for your brandThursday, December 8, 11 325
    • The Secret to Social MediaThursday, December 8, 11 326
    • The Secret is PerspectiveThursday, December 8, 11 327
    • The Secret is Perspective.Thursday, December 8, 11 328
    • Thursday, December 8, 11 329
    • PerspectiveThursday, December 8, 11 330
    • BrandThursday, December 8, 11 331
    • AudienceThursday, December 8, 11 332
    • CultureThursday, December 8, 11 333
    • Thursday, December 8, 11 334
    • What do you ?Thursday, December 8, 11 335
    • What do you ?Thursday, December 8, 11 336