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The Secret to Social Media: What do you love?

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My Opening Keynote as presented at iStrategy Melbourne on May 17, 2011. ...

My Opening Keynote as presented at iStrategy Melbourne on May 17, 2011.

The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business

By Mike Prasad, Bit Love Media & Versa SMB

Key Takeaways:

- What is the secret to implementing social media?

- How to create passionate self-sustaining engagement (and revenue)

- Key implementable strategies for all types of businesses

- Three case studies for three very different businesses

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    The Secret to Social Media: What do you love? The Secret to Social Media: What do you love? Presentation Transcript

    • What do you ?
    • Also some general photos (like chocolates) may be CC Share-Alike from others on Flickr. Contact me to add attribution if this is the case.
    • Hello I’m Mike
    • I am 28
    • I am a foodie
    • I am from L.A.
    • I am on Twitter@mikeprasad
    • I am on Facebook/mikeprasad
    • I am in Melbourne!
    • I likebranding
    • I liketechnology
    • I likesocial platforms
    • I likepunctuation.
    • I’vefounded
    • founded
    • founded
    • founded
    • A Community DrivenMedia Network
    • founded
    • But enoughabout me
    • But whyam I here?
    • But whyshould you care?
    • I promisedyou the secret
    • the secret
    • the secretto social media
    • the secretis
    • the secretis.
    • the secretis..
    • It’s not aboutsocial media
    • It’s not reallytransparency
    • It’s not reallyengagement
    • It’s not reallyeverything else
    • Social Media isa set of channels
    • Social Media isa set of tools
    • Social Media isa way to scale
    • Social Media isjust mechanisms
    • Success inSocial Media
    • Success inSocial Mediais
    • Success inSocial Mediais ContextualRelevance
    • Success inSocial Mediais ContextualRelevance is Utility
    • Success inSocial Mediais ContextualRelevance & Utility
    • Success inSocial Mediais ContextualRelevance & UtilityAt Scale
    • Success inSocial Mediais using the rightmechanism
    • Success inSocial Mediais using the rightmechanism + rightaudience
    • Success inSocial Mediais using the rightmechanism + rightaudience + rightbrand & product
    • Success inSocial Mediais using the rightmechanism + rightaudience + rightbrand & product
    • Strategies forSuccess inSocial Media
    • Strategies forSuccess inSocial Media (some with silly names)
    • Strategies forSuccess inSocial Media (like the Circle of Shiny)
    • FiveStrategies forSuccess inSocial Media
    • Strategy #1Brand Like Candy
    • (Looks delicious huh?)
    • A good brandis a caricature
    • A good brandhas a persona
    • A good brandsets the stage
    • A good brandtells a story
    • A good brandcreates a culture
    • A good brandis your MVP.
    • Don’t Make Saladsstrategy #2
    • Multiple Small Seeds vs. Single Large Audience
    • Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular AudienceSocial Media Mechanism Traditional Large Campaign
    • Multiple Small Seeds vs. Single Large Audience Stratified Granular Audience Target Seeds Traditional Large Campaign
    • The Circle of Shinystrategy #3
    • SeedAudience
    • SeedAudience
    • Seed ShinyAudience
    • Seed ShinyAudience Firs Loot k
    • Seed ShinyAudience Firs Loot k at ce re n G rie pe Ex
    • Seed ShinyAudience Firs Loot k Ad at ce op re n tio G rie n pe Ex
    • Seed ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • Seed Shiny Audience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe ExSocial Media Mechanism
    • Seed ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • New ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
    • What’s your shiny?
    • Be a Firefighterstrategy #4
    • Social Mediais aboutPeople
    • People are yourconsumers
    • People are youraudience
    • People are yourcritics
    • People are yourmarketers
    • People are yourpress
    • People are yourbusiness partners
    • People are yourfire
    • Fire is powerfulidentify & curate
    • The Big Sandwichstrategy #5
    • Critical Viral Buzz
    • Critical Viral Buzz
    • Broader Critical MajorAudience Viral Press &Adoption Buzz Exposure
    • Targeted Grassroots Seeding
    • Key InfluencersTargeted Grassroots Seeding
    • Key Influencers Blogger PressTargeted Grassroots Seeding
    • Key Influencers Blogger Press Local PressTargeted Grassroots Seeding
    • Key Influencers Blogger Press Critical Viral Buzz Local PressTargeted Grassroots Seeding
    • Key Influencers Blogger PressBroader Critical MajorAudience Viral Press &Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger PressBroader Critical MajorAudience Viral Press &Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
    • Social Mediais Leverage.
    • Does it work?
    • Does it work?Prove it
    • 3 Case Studies
    • Fatburger + 4SqCase Study #1
    • Fatburger’s GoalsDrive Locals &Highlight Options
    • The Burger“Enlargement”
    • Audience Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OF Exp k SHINY Ad at ce op re n tio G rie n pe Ex
    • Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OFExp k SHINY Ad at ce op re n tio G rie n pe Ex
    • Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OFExp k SHINY Ad at ce op re n tio G rie n pe Ex
    • Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OFExp k SHINY Ad at ce op re n tio G rie n pe Ex
    • Shiny re ort & st, Sha Firs dca THE t Broa Loo CIRCLE OFExp k SHINY Ad at ce op re n tio G rie n pe Ex
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Creatingmore shiny
    • Creatinga story
    • TheHypocrite Burger
    • TheHypocrite Burger
    • +
    • +
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Key Influencers Blogger Press General Critical MajorAudience Buzz Press Local Press Targeted Grassroots Seeding
    • Results?Reinforced Brand
    • Results?Created Awareness
    • Results?Drove Locals
    • Ani.ME + FacebookCase Study #2
    • Ani.ME GoalsEstablish IconicCultural Brand
    • Ani.ME GoalsReach MinimumAudience Quickly
    • 100,000+ Fans
    • 100,000+ Fans< 3 months
    • How?
    • How?Iconic Brand
    • How?Iconic Brand + FBAds
    • How?Iconic Brand + FBAds + TargetedContent
    • How?Iconic Brand + FBAds + TargetedContent + KeyCuration
    • Target Seeds
    • Target Seeds SeedAudience
    • Target Seeds SeedAudience
    • SeedAudience
    • Seed ShinyAudience
    • Seed ShinyAudience
    • Seed ShinyAudience Firs Loot k
    • Seed ShinyAudience Firs Loot k
    • Seed ShinyAudience Firs Loot k at ce re n G rie pe Ex
    • Seed ShinyAudience Firs Loot k at ce re n G rie pe Ex
    • Seed ShinyAudience Firs Loot k Ad at ce op re n tio G rie n pe Ex
    • Seed ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • Seed ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • New ShinyAudience re ort & st, Sha Firs dca t Broa Loo Exp k Ad at ce op re n tio G rie n pe Ex
    • The Result
    • The Result?
    • What’s amazing?
    • What’s amazing?100,000+ fans
    • What’s amazing?100,000+ fans
    • What’s amazing?< 3 months
    • What’s amazing?< 3 months
    • What’s amazing?$_ _ _ _. _ _ USD
    • What’s amazing?$_ _ _ _. _ _ USD
    • What’s amazing?
    • What’s amazing?< 1% churn
    • Kogi + TwitterCase Study #3
    • Why?
    • Why?New Brand
    • Why?$2,000,000
    • Why?$0 Investment
    • Using$0 Marketing
    • UsingSocial Media
    • UsingWord of Mouth
    • UsingCommunityCuration
    • UsingCommunityCuration
    • Cool
    • CoolBut what is Kogi?
    • Kogi is
    • Only inLos Angeles
    • How?
    • How?Create an Icon
    • Target Seeds Traditional Large Campaign
    • CreateThe Shiny
    • CreateKogi Kulture
    • IdentifyThe Mechanism
    • IdentifyProblems
    • SolveProblems
    • SolveWith Mechanism
    • Why?Twitter
    • Why?Mobile Venue
    • Why?Broadcast Location
    • Why?Get Feedback
    • Why?Connect Culture
    • Specifically?
    • Kogi Goals
    • Kogi GoalsEstablish IconicBrand
    • Kogi GoalsEstablish IconicBrand + Culture
    • Kogi GoalsEstablish IconicBrand + Culture< NOT FAIL
    • The Result
    • The Result?
    • The Secret
    • The Secretto viral growth
    • The Secretto Social Media
    • The Secretis the righttool
    • The Secretis the right toolto create utility
    • The Secretis the right toolto create utilityfor your audience
    • The Secretis the right toolto create utilityfor your audiencefor your brand
    • The Secretto Social Media
    • The Secretis Perspective
    • The Secretis Perspective.
    • Perspective
    • Brand
    • Audience
    • Culture
    • What do you ?
    • What do you ?
    • Also check out a very cool tool in Private Beta. www.x1social.com Use Code iStratVIP
    • DISCLAIMER: I work with them.But, really, its unique & useful, as it instantly indexes and searches all Twitter-linked content in context.