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Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success
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Creating Serendipity: 12 Steps to Digital Marketing and Social Media Success

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My slide deck from my 2012 Social Media Summit Hawaii talk.

My slide deck from my 2012 Social Media Summit Hawaii talk.

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Transcript

  • 1. Hello I’m Mike
  • 2. I am on Twitter@mikeprasad
  • 3. I am on Facebook/mikeprasad
  • 4. I’vefounded
  • 5. founded
  • 6. founded
  • 7. The NewFundamentals:Models for DigitalMarketing to DriveYour Business
  • 8. Success inDigital Mediais using the rightmechanism + rightaudience + rightbrand & product
  • 9. 1.Understanding YourBusiness DigitalEcosystem
  • 10. 2.Existing versusThriving Online
  • 11. 3.Choosing the RightChannel Models,Mechanisms andUses for YourBusiness
  • 12. 4.Creating the RightChannel Strategy
  • 13. 5.EstablishBaseline Content
  • 14. 6.User Targeting andReinforcement
  • 15. 7.Research InfluencerLists and Blogs
  • 16. Key Influencers Blogger PressBroader Critical MajorAudience Viral Press &Adoption Buzz Exposure Local Press Targeted Grassroots Seeding
  • 17. 8.Create the Circle ofShiny
  • 18. Seed Shiny Audience re ort & st, Sha Firs dca t Lo Broa Exp ok Ad at ce op re n tio G rie n pe ExSocial Media Mechanism
  • 19. 9.Leverage ExternalTrends and EmergentOpportunity
  • 20. 10.Importance of Timingand UnderstandingEngagement Falloff
  • 21. 11.External BrandLeveraging andAudience Acquisition
  • 22. 12.Achieve CuratedSerendipity
  • 23. Want to talk more?mike@agencyhi.comwww.agencyhi.comwww.kinetiqlabs.com

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