Media Briefing To Ctp Media Services

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Media Briefing To Ctp Media Services

  1. 1. 2010 Briefing to Cape Town Partnership Dr Laurine Platzky 3 February 2009 2010 FIFA World Cup ™ Cape Town and the Western Cape
  2. 2. Cape Media Services <ul><li>Modelled on Bavaria Media Services for 2006 FIFA World Cup </li></ul><ul><li>Media services to encourage positive coverage of Cape Town, Western Cape, SA, Africa </li></ul><ul><li>Safe and professional media service </li></ul><ul><li>Grow media economy </li></ul>
  3. 3. Cape Media Services: Focal Points <ul><li>Confederation Cup 14-28 June 09 </li></ul><ul><li>Final Draw 4 December 2009 </li></ul><ul><li>Broadcasters Conference 5-9 Dec 09 </li></ul><ul><li>FIFA WORLD CUP 11 June -11 July 2010 </li></ul><ul><li>Post-World Cup </li></ul>
  4. 4. Cape Media Services: City/Province Partnership <ul><li>Broadcasting assistance: Cape Film Commission </li></ul><ul><ul><li>Professional skills, database of human assets </li></ul></ul><ul><ul><li>Equipment available </li></ul></ul><ul><li>Studio space audit: CT Partnership </li></ul><ul><li>Permits, overcoming red tape: City </li></ul><ul><li>Locations scouts, safe passage </li></ul><ul><li>Interviews and contacts </li></ul><ul><li>Showcasing tourism, trade, investment </li></ul>
  5. 7. Cape Media Services: Focal Points <ul><li>Confederation Cup 14-28 June 09 </li></ul><ul><li>Final Draw 4 December 2009 </li></ul><ul><li>Broadcasters Conference 5-9 Dec 09 </li></ul><ul><li>FIFA WORLD CUP 11 June -11 July 2010 </li></ul><ul><li>Post-World Cup </li></ul>
  6. 9. Lessons from 2006 Germany <ul><li>IBC hosts up to 3000 permanently based media </li></ul><ul><li>15-20 000 media related persons will descend on SA – they are split up across the 10 venues and IBC with especially print journalists moving around </li></ul><ul><li>Media must be managed – constant information flow develop our network now </li></ul>
  7. 10. Media services… <ul><li>State of Bavaria formed a media services company which serviced the whole of Germany </li></ul><ul><li>Dealt with : Filming permits, Logistics, hardware and equipment , Press educationals, studio shoots, location scouting, footage packages etc. </li></ul><ul><li>Needed 3 year lead in time </li></ul><ul><li>should be done whether we get IBC or not! </li></ul>
  8. 11. Media Services: UEFA Cup <ul><li>All host cities had media services to cater for accredited and non-accredited media </li></ul><ul><li>Simple spaces with </li></ul><ul><ul><li>internet points, places to broadcast from, press conference and recreational facilities </li></ul></ul><ul><li>Some media want to locate in Cape Town </li></ul><ul><li>Clear we have to provide: </li></ul><ul><ul><li>Welcome services </li></ul></ul><ul><ul><li>Production services </li></ul></ul><ul><ul><li>Content Services </li></ul></ul>
  9. 19. Cape Media Services: Partnerships… <ul><li>Limited budget </li></ul><ul><li>Importance of a positive, safe experience for journalists and members of media </li></ul><ul><li>Free coverage, once in a lifetime </li></ul><ul><li>Counter Afro-pessimism </li></ul><ul><li>Promote the Cape’s innovation, beauty, skill, infrastructure and capabilities </li></ul>
  10. 20. 492 Days to KICK OFF!!

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