Media Briefing To Ctp Media Services

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  • 1. 2010 Briefing to Cape Town Partnership Dr Laurine Platzky 3 February 2009 2010 FIFA World Cup ™ Cape Town and the Western Cape
  • 2. Cape Media Services
    • Modelled on Bavaria Media Services for 2006 FIFA World Cup
    • Media services to encourage positive coverage of Cape Town, Western Cape, SA, Africa
    • Safe and professional media service
    • Grow media economy
  • 3. Cape Media Services: Focal Points
    • Confederation Cup 14-28 June 09
    • Final Draw 4 December 2009
    • Broadcasters Conference 5-9 Dec 09
    • FIFA WORLD CUP 11 June -11 July 2010
    • Post-World Cup
  • 4. Cape Media Services: City/Province Partnership
    • Broadcasting assistance: Cape Film Commission
      • Professional skills, database of human assets
      • Equipment available
    • Studio space audit: CT Partnership
    • Permits, overcoming red tape: City
    • Locations scouts, safe passage
    • Interviews and contacts
    • Showcasing tourism, trade, investment
  • 5.  
  • 6.  
  • 7. Cape Media Services: Focal Points
    • Confederation Cup 14-28 June 09
    • Final Draw 4 December 2009
    • Broadcasters Conference 5-9 Dec 09
    • FIFA WORLD CUP 11 June -11 July 2010
    • Post-World Cup
  • 8.  
  • 9. Lessons from 2006 Germany
    • IBC hosts up to 3000 permanently based media
    • 15-20 000 media related persons will descend on SA – they are split up across the 10 venues and IBC with especially print journalists moving around
    • Media must be managed – constant information flow develop our network now
  • 10. Media services…
    • State of Bavaria formed a media services company which serviced the whole of Germany
    • Dealt with : Filming permits, Logistics, hardware and equipment , Press educationals, studio shoots, location scouting, footage packages etc.
    • Needed 3 year lead in time
    • should be done whether we get IBC or not!
  • 11. Media Services: UEFA Cup
    • All host cities had media services to cater for accredited and non-accredited media
    • Simple spaces with
      • internet points, places to broadcast from, press conference and recreational facilities
    • Some media want to locate in Cape Town
    • Clear we have to provide:
      • Welcome services
      • Production services
      • Content Services
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  • 19. Cape Media Services: Partnerships…
    • Limited budget
    • Importance of a positive, safe experience for journalists and members of media
    • Free coverage, once in a lifetime
    • Counter Afro-pessimism
    • Promote the Cape’s innovation, beauty, skill, infrastructure and capabilities
  • 20. 492 Days to KICK OFF!!