Media Briefing To Ctp Media Services

2010 Briefing to Cape Town Partnership Dr Laurine Platzky 3 February 2009 2010 FIFA World Cup ™ Cape Town and the Western Cape

Cape Media Services
Modelled on Bavaria Media Services for 2006 FIFA World Cup
Media services to encourage positive coverage of Cape Town, Western Cape, SA, Africa
Safe and professional media service
Grow media economy

Cape Media Services: Focal Points
Confederation Cup 14-28 June 09
Final Draw 4 December 2009
Broadcasters Conference 5-9 Dec 09
FIFA WORLD CUP 11 June -11 July 2010
Post-World Cup

Cape Media Services: City/Province Partnership
Broadcasting assistance: Cape Film Commission
Professional skills, database of human assets
Equipment available
Studio space audit: CT Partnership
Permits, overcoming red tape: City
Locations scouts, safe passage
Interviews and contacts
Showcasing tourism, trade, investment

Cape Media Services: Focal Points
Confederation Cup 14-28 June 09
Final Draw 4 December 2009
Broadcasters Conference 5-9 Dec 09
FIFA WORLD CUP 11 June -11 July 2010
Post-World Cup

Lessons from 2006 Germany
IBC hosts up to 3000 permanently based media
15-20 000 media related persons will descend on SA – they are split up across the 10 venues and IBC with especially print journalists moving around
Media must be managed – constant information flow develop our network now

Media services…
State of Bavaria formed a media services company which serviced the whole of Germany
Dealt with : Filming permits, Logistics, hardware and equipment , Press educationals, studio shoots, location scouting, footage packages etc.
Needed 3 year lead in time
should be done whether we get IBC or not!

Media Services: UEFA Cup
All host cities had media services to cater for accredited and non-accredited media
Simple spaces with
internet points, places to broadcast from, press conference and recreational facilities
Some media want to locate in Cape Town
Clear we have to provide:
Welcome services
Production services
Content Services

Cape Media Services: Partnerships…
Limited budget
Importance of a positive, safe experience for journalists and members of media
Free coverage, once in a lifetime
Counter Afro-pessimism
Promote the Cape’s innovation, beauty, skill, infrastructure and capabilities

492 Days to KICK OFF!!

Media Briefing To Ctp Media Services

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