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2010 Ct Partnership Forum 03.02.09 Tourism
 

2010 Ct Partnership Forum 03.02.09 Tourism

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    2010 Ct Partnership Forum 03.02.09 Tourism 2010 Ct Partnership Forum 03.02.09 Tourism Presentation Transcript

    • CAPE TOWN TOURISM 2010 FIFA WORLD CUP PROGRAMMES
      • Welcome & Introduction
      • Cape Town: 2010 FIFA World Cup Host City
      • Cape Town Visitor Strategy – towards 2010 and beyond
      • 2010 Tourism Readiness & Legacy
      • Conclusion
    • CREATIVITY TABLE MOUNTAIN THE PEOPLE ROBBEN ISLAND ICONIC CAPE TOWN COLOUR ENVIRONMENT V&A WATERFRONT PENGUINS LIFESTYLE CULTURE FOOD AND WINE STYLE
      • Favourite World City – UK Telegraph November 2008
      • Top of the 10 long haul destinations for 2009 – British Airways
      • 3rd Best City in the World & Best in Africa/Middle East - US Travel & Leisure
      • 4 th Top City in the World & Best in Africa & the Middle East – Condenast Traveller
      • 3 rd Best World Food City - Lonely Planet Blue List
      • Best Destination in Africa - World Travel Awards
      • Best City to live in Africa & the Middle East – Mercer Quality of Living Survey
      • One of the “Places of a Lifetime” – National Geographic Traveller
      • One of the World’s 20 most Sustainable Cities, Ethisphere Institute
      • Boulder’s Beach named World’s Best Family Beach - UK Telegraph
      • #1 UK Long Haul Destination - UK Trends & Spends Survey
      • One of the World’s 5 Bluest Sky Destinations – Expedia.co.uk
      • Favourite Foreign City - UK Telegraph
      AWARD WINNING CAPE TOWN
      • Favourite World City – UK Telegraph November 2008
      • Top of the 10 long haul destinations for 2009 – British Airways
      • 3rd Best City in the World & Best in Africa/Middle East - US Travel & Leisure
      • 4 th Top City in the World & Best in Africa & the Middle East – Condenast Traveller
      • 3 rd Best World Food City - Lonely Planet Blue List
      • Best Destination in Africa - World Travel Awards
      • Best City to live in Africa & the Middle East – Mercer Quality of Living Survey
      • One of the “Places of a Lifetime” – National Geographic Traveller
      • One of the World’s 20 most Sustainable Cities, Ethisphere Institute
      • Boulder’s Beach named World’s Best Family Beach - UK Telegraph
      • #1 UK Long Haul Destination - UK Trends & Spends Survey
      • One of the World’s 5 Bluest Sky Destinations – Expedia.co.uk
      • Favourite Foreign City - UK Telegraph
      AWARD WINNING CAPE TOWN
    • CAPE TOWN IS READY TO WELCOME THE WORLD
      • SOME FACTS ABOUT 2010
      • Record 204 countries participating
      • 350 000+ visitors expected in SA
      • 4 out of 5 visitors indicate they prefer Cape Town
      • 3 million tickets for 64 matches
      • 2010 TV Rights worth R14,7 billion
      • Provisional Income: $ 3 billion+
      • Final Draw in Cape Town, Dec 2009
      • Confederations Cup, June/July 2009
      • World Broadcasters Conference, Cape Town 2009
      • Green Point Stadium – 9 matches
      • FIFA Fan Park at Grand Parade
      • FIFA Fan Mile linking Grand Parade with Stadium
      • 3 Public Viewing Areas: Athlone, Bellville, Swartklip
      • 2 Training Venues & at least 2 Base Camps
    • OPPORTUNITIES
      • Destination Marketing
      • Legacy
        • Economic Development & Job Creation
        • Improved and new infrastructure
        • Civic Pride
        • Service Excellence
        • Sustainable & Green Cape Town
        • Safety & Security
        • 365 destination
    •  
    • ACCOMMODATION
      • 16 000 rooms in 45 min
      • 7 000 rooms in 15 min
      • 3 500 rooms in walking distance
      • 8 new hotels
    • THE CUSTOMER JOURNEY Marketing and visitor services should be considered as part of one continuum or life-cycle, communicating with people at different stages in the ‘customer journey’. Dream/ select Plan Book Visit Recollect, recommend anticipate
    • PROJECT SCOPE
      • Destination Marketing
      • Visitor Services
      • Industry Services & Accommodation
      • Responsible Tourism
      • Communication
      • eMarketing
    • 2010 Destination Marketing 2010 International Source Markets 2010 Events / FIFA Events 2010 Domestic Leisure Marketing 2010 Destination Profiling 2010 Destination Activation
    • 2010 Visitors Services 2010 Management of Existing Visitors Services Platform 2010 Integrated Visitors Safety Programme 2010 Visitors Services Excellence Training 2010 ICT 2010 Visitors Services Network Alignment
    • 2010 Accommodation 2010 FIFA Accomm. Programme 2010 Non FIFA Accomm. Programme 2010 Accreditation & Service Excellence Programme 2010 Verification of Accomm. stock incl. temporary stock 2010 Linkage: Transport & Accomm. Hubs
    • 2010 Responsible Tourism 2010 Code of responsible Tourism 2010 Tourism Awareness
    • 2010 Communication 2010 Communication & Monitoring of Industry Readiness 2010 Public Relations Programmes
    • 2010 E-Marketing 2010 Digital Media 2010 Social Networking 2010 eMarketing campaigns 2010 Website 2010 eNewsletters
      • MANAGING PERCEPTIONS & EXPECTATIONS
      • Need to manage realistic expectations
      • Integrated planning with provision for interventions
      • Get industry & citizens on board & communicate
      • Maintain position as value for money destination
      • Ensure pricing not exceed peak season pricing
      • Use event to counteract seasonality and attract interest from
      • non-traditional markets
      • THE OTHER SIDE OF MAJOR EVENTS
      • Balance opportunities with
      • negative perceptions
      • Perception that there will be:
        • price increases
        • over-crowding
        • displacement
      • MANAGING PERCEPTIONS & EXPECTATIONS
      • Need to manage realistic expectations
      • Integrated planning with provision for interventions
      • Get industry & citizens on board & communicate
      • Maintain position as value for money destination
      • Ensure pricing not exceed peak season pricing
      • Use event to counteract seasonality and attract interest from
      • non-traditional markets
      • MANAGING PERCEPTIONS & EXPECTATIONS
      • Hosting major events can stall tourism growth
      • MANAGING PERCEPTIONS & EXPECTATIONS
      • Need to manage realistic expectations
      • Integrated planning with provision for interventions
      • Get industry & citizens on board & communicate
      • Maintain position as value for money destination
      • Ensure pricing not exceed peak season pricing
      • Use event to counteract seasonality and attract interest from
      • non-traditional markets
      • MANAGING PERCEPTIONS & EXPECTATIONS
      • Need to manage realistic expectations
      • Integrated planning with provision for interventions
      • Get industry & citizens on board & communicate
      • Maintain position as value for money destination
      • Ensure pricing not exceed peak season pricing
      • Use event to counteract seasonality and attract
      • interest from non-traditional markets
      • Cape Town is Africa’s greatest City and ready to welcome the World.
      CONCLUSION
    •  
    •