Approximately 2,6 km pedestrianised area Runs from Grand Parade via Somerset Rd to Green Point Stadium Uses a part of the traditional Cape Malay choirs, minstrel carnival route Route links directly with night time economy – pubs, clubs restaurants etc Opportunity for City to plan street vending and cultural activities FAN MILE

Approximately 2,6 km pedestrianised area

Runs from Grand Parade via Somerset Rd to Green Point Stadium

Uses a part of the traditional Cape Malay choirs, minstrel carnival route

Route links directly with night time economy – pubs, clubs restaurants etc

Opportunity for City to plan street vending and cultural activities

Green point Stadium Grand parade

Contractual agreement with FIFA to provide 2 venues 2 proposed sites of Athlone and Phillippi Stadiums Subject to FIFA approval Training venues will be available to teams playing 2010 WC matches in Cape Town Visiting teams will have access to the training venue 3 days before and on an official match day Training venues may be open to the public – FIFA to advise Subject to by laws and FIFA guidelines eg - marketing and branding TRAINING VENUES

Contractual agreement with FIFA to provide 2 venues

2 proposed sites of Athlone and Phillippi Stadiums

Subject to FIFA approval

Training venues will be available to teams playing 2010 WC matches in Cape Town

Visiting teams will have access to the training venue 3 days before and on an official match day

Training venues may be open to the public – FIFA to advise

Subject to by laws and FIFA guidelines eg - marketing and branding

PHILLIPPI STADIUM

15 000 Fans

Cape town CBD 21 500 Beds Claremont / Newlands 4 000 Beds Hout Bay / Noordhoek 1 650 Beds Somerset West / Strand 2 500 Beds Stellenbosch 8 000 Beds Paarl / Franschoek 2 100 Beds Durbanville / Bellville 4 000 Beds Milnerton / Table View 1 500 Beds 3 Coaches 1 080 Pass/day 4 Coaches 1 080 Pass/day 5 Coaches 2 160 Pass/day 6 Coaches 2 160 Pass/day 6 Coaches 1 440 Pass/day 5 Coaches 2 160 Pass/day 6 Coaches 2 160 Pass/day Total 50 Coaches 15 840 Pass/day 13 Coaches 5 400 Pass/day 5 Coaches 2 160 Pass/day 3 Coaches 1 440 Pass/day 3 Coaches 1 440 Pass/day

13 Buses 2 880Pas in 8 hrs 5 Buses 1 440 Pas in 8 hrs 23 Buses 9 600 Pas in 8 hrs 90 Buses 28 000 Pas in 8 hrs 9 Buses 2 880 Pas in 8 hrs 9 Buses 1 920 Pas in 8 hrs 13 Buses 3 600 Pas in 8 hrs 10 Buses 2 880 Pas in 8 hrs 9 Buses 2 880 Pas in 8 hrs 335 Private Coaches 13 500 Passengers 16 200 Private Veh 40 500 People 12 Parking Bays 20 Trains (1 800 per Pas Train) 36 000 Pass in 8 Hrs

Granger Bay Boulevard TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  **

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Hospital Bend Pre Selection Upgrade Scheme Hospital Bend Pre-selection scheme Eastern Boulevard N2 M3 De Waal

Hospital Bend Pre-selection scheme TRANSPORT PROJECTS FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  **

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Cape Town International Airport

Cape Town Station

ELECTRICITY FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  Green Point Stadium : Match Day & Match Day –1: Generators main source of power Eskom Grid back-up Main supply to Stadium being augmented Negotiation at the highest level with Eskom to secure supply to other key locations: Fan Park & PVA’s Tourism Hubs Transport Hubs Accommodation Nodes

Green Point Stadium :

Match Day & Match Day –1:

Generators main source of power

Eskom Grid back-up

Main supply to Stadium being

augmented

Negotiation at the highest

level with Eskom to secure supply to other key locations:

Fan Park &

PVA’s

Tourism Hubs

Transport Hubs

Accommodation Nodes

Safety and Security SAPS Led Personnel: Accelerated Recruitment and Training Fire Fighters, Traffic, DRM & Law Enforcement Officers, 107 Call Cntr Acquisition of vehicles and equipment ICT Green Goal Action Plan: Energy Water Usage Integrated Waste Management Transport , Access and mobility Landscaping and bio diversity Green buildings Responsible tourism City Beautification: Tree Planting, Street Furniture, etc FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  LEGACY and EVENT RELATED PROJECTS INITIATED

Safety and Security

SAPS Led

Personnel: Accelerated Recruitment and Training

Fire Fighters, Traffic, DRM & Law Enforcement Officers, 107 Call Cntr

Acquisition of vehicles and equipment

ICT

Green Goal Action Plan:

Energy

Water Usage

Integrated Waste Management

Transport , Access and mobility

Landscaping and bio diversity

Green buildings

Responsible tourism

City Beautification: Tree Planting, Street Furniture, etc

Volunteers Economic Development: Investment Marketing, 2010 Business Readiness and Economic Information Informal Trading Tourism: Destination Marketing, Accommodation, Visitor Services Sport Development eg Street Soccer Developmental Arts and Culture Hosting of 2010 Pre-Events eg 90 Minutes for Mandela, 1000 Day Countdown Celebrations, Sony Feva Pitch Environmental Public Health & Food Safety Utilities (Solid Waste, Electricity, Water, etc) LEGACY and EVENT RELATED PROJECTS INITIATED FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 

Volunteers

Economic Development: Investment Marketing, 2010 Business Readiness and Economic Information

Informal Trading

Tourism: Destination Marketing, Accommodation, Visitor Services

Sport Development eg Street Soccer

Developmental Arts and Culture

Hosting of 2010 Pre-Events eg 90 Minutes for Mandela, 1000 Day Countdown Celebrations, Sony Feva Pitch

Environmental Public Health & Food Safety

Utilities (Solid Waste, Electricity, Water, etc)

ACCOMMODATION: Rooms Contracted to MATCH FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 

Campaign Phases MARKETING CAMPAIGN PHASES International Local Phase 5: Post-event Phase 4: Event Phase 3: Final Draw – Kick Off Phase 2: Confed Cup – Final Draw Phase 1: 2 years to go – Confed Cup Market Focus

CITY INVESTMENT City Investment R316 Million Operational Investment R2,419 Billion Total R1,203 Billion Capital Investment R500 Million Stadium

INVESTMENT INTO THE CITY R9,059 Billion Total 2010 Related Investment R 30 Billion Total Net Private (New Hotels, CTICC upgrade, etc) and Public Sector Investment over the next 10 years INVESTMENT INTO THE CITY R1.2 Billion SARCC – Rail rolling stock R4,027 Billion National Government Investment R1, 069 Billion Provincial Government Investment R553 Million Station Upgrades (6 Stations to be upgraded) R2.210 Billion Airport Upgrade

2010 BUDGET: Capital Capital Spending By the City Stadium Urban Park Training venues Food testing equipment Upgrading of Visitor Information and Booking Systems Electrical reinforcement Disaster Operations Centre Radio Communication Equipment Fire Engines Vehicles & motorcycles for traffic Lighting for Coastal landfill Transport – Hospital bend & inner city projects, traffic management systems, signage

Capital Spending By the City

Stadium

Urban Park

Training venues

Food testing equipment

Upgrading of Visitor Information and Booking Systems

Electrical reinforcement

Disaster Operations Centre

Radio Communication Equipment

Fire Engines

Vehicles & motorcycles for traffic

Lighting for Coastal landfill

Transport – Hospital bend & inner city projects, traffic management systems, signage

2010 BUDGET: Operational Operational Spending by the City Stadium Commissioning Fan Parks Final Draw (Preferred Bidder) Events Volunteer Program Private Security Marketing Temporary seating Tourism Visitor Services Green Goal Program Disaster Management (staff & overtime) Traffic (staff & overtime) Law Enforcement (staff & overtime) Signage Environmental Health Waste Management Transport Operations

Operational Spending by the City

Stadium Commissioning

Fan Parks

Final Draw (Preferred Bidder)

Events

Volunteer Program

Private Security

Marketing

Temporary seating

Tourism Visitor Services

Green Goal Program

Disaster Management (staff & overtime)

Traffic (staff & overtime)

Law Enforcement (staff & overtime)

Signage

Environmental Health

Waste Management

Transport Operations

City Led 2010 Procurement Opportunities: FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010  Stage and Scaffolding Generators Marquees Portable offices & office equip Fencing and Access control Special lighting and sound Toilets Signage Technicians/site specialists Event management Entertainment Catering (guests) Local craft and cuisine Security services Printing and Publishing Corporate Gifting Transportation (eg volunteers)

Stage and Scaffolding

Generators

Marquees

Portable offices & office equip

Fencing and Access control

Special lighting and sound

Toilets

Signage

Technicians/site specialists

Event management

Entertainment

Catering (guests)

Local craft and cuisine

Security services

Printing and Publishing

Corporate Gifting

Transportation (eg volunteers)

Other Opportunities FIFA LOC National Government Provincial Government Accommodation and Hospitality Industry Official Partners and Sponsors of FIFA The need Non-Competitive and or Brands, Products and Services 3 rd Party Viewing Sites: Competitive and Non-Competitive Viewing Sites Other 2010 Event related opportunities may be presented by:

FIFA

LOC

National Government

Provincial Government

Accommodation and Hospitality Industry

Official Partners and Sponsors of FIFA

The need Non-Competitive and or Brands, Products and Services

3 rd Party Viewing Sites: Competitive and Non-Competitive Viewing Sites

Creation of a fun atmosphere in the inner city: party capital Activation of FIFA and City approved stage, screen and street activities within 2010 event sites 2010 event sites supported by a “sponge area” intended to “absorb”: Any anticipated “excess” crowds, Post match celebratory fans Fans seeking shelter in the unlikely case of inclement weather Our Current Vision for the CBD

Creation of a fun atmosphere in the inner city: party capital

Activation of FIFA and City approved stage, screen and street activities within 2010 event sites

2010 event sites supported by a “sponge area” intended to “absorb”:

Any anticipated “excess” crowds,

Post match celebratory fans

Fans seeking shelter in the unlikely case of inclement weather

City cannot approve any other major sporting or cultural event during the 2010 WC ™, unless FIFA approved and related “ Sponge” area cannot be designed to compete with or distract from the 2010 event sites and activities City and FIFA by-laws cannot be transgressed in the process FIFA 3 rd Party viewing guidelines (both competitive and non competitive) to be adhered to The Parameters

City cannot approve any other major sporting or cultural event during the 2010 WC ™, unless FIFA approved and related

“ Sponge” area cannot be designed to compete with or distract from the 2010 event sites and activities

City and FIFA by-laws cannot be transgressed in the process

FIFA 3 rd Party viewing guidelines (both competitive and non competitive) to be adhered to

Event Master Plan for CBD and 2010 sites Detailed operational planning for each 2010 event site: Spatial considerations Safety and Security, Transport, Utilities, etc Retail and business opening hours Stage and entertainment programme Match days in CT Public viewing days at Fan Park (10h00 – 24h00) Rest Days Pre and Post 2010 competition Informal trading within 2010 footprint: number, products, etc Still under Construction

Event Master Plan for CBD and 2010 sites

Detailed operational planning for each 2010 event site:

Spatial considerations

Safety and Security, Transport, Utilities, etc

Retail and business opening hours

Stage and entertainment programme

Match days in CT

Public viewing days at Fan Park (10h00 – 24h00)

Rest Days

Pre and Post 2010 competition

Informal trading within 2010 footprint: number, products, etc

Detailed operational planning to commence Inclusion of the Cape Town Partnership/CCID in the strategic planning phases of the event master plan Intensification of the City’s 2010 Marketing and Communication Strategy Activation of the 2010 Central City Partners Forum to keep parties continuously abreast of developments Engagement with stakeholders affected/impacted by the event plans Ensuring an integrated approach for the successful hosting of 2010 The Central City Area: The Way forward

Detailed operational planning to commence

Inclusion of the Cape Town Partnership/CCID in the strategic planning phases of the event master plan

Intensification of the City’s 2010 Marketing and Communication Strategy

Activation of the 2010 Central City Partners Forum to keep parties continuously abreast of developments

Engagement with stakeholders affected/impacted by the event plans

Ensuring an integrated approach for the successful hosting of 2010

Stringent Application of the FIFA Guidelines Prudent Use of Public Funds Stamping out Ambush Marketing: Protection of FIFA Marks as part of the Rights Protection Programme Unpredictability of Fan Numbers, their demand for specific products/services and their buying power Unpredictability of Weather and National Team’s Performance Management of Public Expectations Minimisation of Safety and Security Risks Attaining a sustainable Socio-Economic Development Legacy THIS EVENT WILL NOT BE WITHOUT CHALLENGES

Stringent Application of the FIFA Guidelines

Prudent Use of Public Funds

Stamping out Ambush Marketing: Protection of FIFA Marks as part of the Rights Protection Programme

Unpredictability of Fan Numbers, their demand for specific products/services and their buying power

Unpredictability of Weather and National Team’s Performance

Management of Public Expectations

Minimisation of Safety and Security Risks

Attaining a sustainable Socio-Economic Development Legacy

THE CAPE TOWN EXPERIENCE

Newlands Stadium during “90min for Mandela”

A TASTE OF WHAT’S TO COME : GERMANY 2006 21 million fans in Fan Parks 24 billion cumulative TV audience 18 850 media personnel accredited 815 million litres beer consumed

21 million fans in Fan Parks

24 billion cumulative TV audience

18 850 media personnel accredited

815 million litres beer consumed

A Taste for what’s to come: EURO 2008

THANK YOU DANKIE ENKOSI