Here's the presentation that will be shown at our Community Open House on May 8, 2014 featuring an acoustic performance by Miles Nielsen

1. Community & Client Open House
May 8, 2014
Welcome to the
Inaugural Mid-West Family Broadcasting

2. Community & Client Open House
May 8, 2014
• 4:30 doors open
• DJ Sonido Latino until 6:00
• Open House Welcome @ 6:00
• Miles Nielsen 6:15-7:00
Door Prizes! (need not to be present to win)

3. Community & Client Open House
May 8, 2014
Younger Age Older
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104-9 The X
B103
95-3 The Bull
The Mighty 100.5
*La Movida 1330 exists in its own space
Age & Gender Balance of the
Mid-West Family
Broadcasting Brands

4. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Rockford Operating Principles
• Create Long-Term Customers Everyday
o Listeners and Advertisers
• Be Good Citizens of the Greater Community

5. Community & Client Open House
May 8, 2014
• The ROCK Radio Brand for the Stateline
• Turns 25-years-old on January 1, 2015
• Serves the Male Audience with a specific focus on
Men 25-44
• Poster child for programming decisions is a
35-year-old male who owns a home, works in a
professional office setting, and has guy interests in
his spare time
• Strong local personalities with deep roots
• Core Musical Artists are Pearl Jam, Shinedown,
Metallica, and Soundgarden

6. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Rockford Operating Principles
• Local Decision-Making & Local Re-investment of
profit
• Openness & Transparency in all
Communications and Activities – Internally &
Externally
• Confidentiality is respected

7. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
A recent Nielsen Catalina Study showed that
consumer brands using radio as a primary marketing
vehicle experienced a return on investment of $6 for
every $1 spent on radio marketing & advertising

8. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Rockford Operating Principles
• Empower Employees To Grow Their Careers &
Their Wealth Through Ownership
• Create & Maintain Competitive Media Brands
• Compete with our products, win with our
people

9. Community & Client Open House
May 8, 2014
• The Classic Hits Station serving Rockford
• Core music is from “Doo-Wop to Hip-Hop”
with the biggest hits and best artists from
the 60s, 70s, and early 80s
• Highlights include the “Beatle Break” and
the “Cheap Shot” featuring local heroes,
Cheap Trick
• The “Voice of the Station” is Fred Winston,
who gained fame as one of the “WLS
Superjocks” in the 70s
• The Mighty 100.5 is focused on a 50-year-
old adult with the demographics to match

10. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
A recent NuVooDoo marketing study shows that
Classic Hits listeners (The Mighty 100.5) are 60% more
likely to sit through commercials than Top 40 listeners
& 111% more likely to sit through commercials than
country listeners

11. Community & Client Open House
May 8, 2014

12. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Sales Operating Philosophy
• Create long-term results for customers by focusing on
their needs
• Become the best marketers in the region by aligning our
sales and marketing efforts
• Minimal account manager turn-over with better
coaching, training, and hiring
• Clients hate turn-over

13. Community & Client Open House
May 8, 2014
• Long-time POP music brand for the region
• Serves the Female Audience with a specific
focus on Women 25-54
• Poster child for programming decisions is a
39-year-old female who “runs a marathon
everyday” by maintaining a career, a home,
children’s lives, and having a balanced
social life that includes volunteering
• Strong local personalities with deep roots
• Music: Top Pop hits of today with the
biggest hits from the 80s to today

14. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
Radio is the 2nd most used daily medium
of 8 mediums tracked by Nielsen
with usage of 2 hours and 46 minutes per day

15. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Sales Operating Philosophy
• Be known for the ideas we execute and getting results,
renewals, and referrals from our client-partners
• Let the “other guys” have packages and deals – We’ll
have ideas and business acumen

16. Community & Client Open House
May 8, 2014
Radio:
The Original Mobile Medium

17. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
A recent NuVooDoo marketing study shows that
Classic Hits listeners (The Mighty 100.5) rate their
favorite radio station more important in their daily life
than their favorite website and social media

18. Community & Client Open House
May 8, 2014
Radio:
The Original
Word of Mouth Marketing

19. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
A recent SCBA White Paper shows that 60% of
Americans skip TV commercials via DVR most or all of
the time and 1 of every two Americans own a DVR

20. Community & Client Open House
May 8, 2014
• Playing the biggest and best Country music
hits, focused on the Stateline region with
all music decisions made on Sandy Hollow
Road
• Competitive Advantage #1:
More Music –> 20-In-A-Row all day long
• Competitive Advantage #2:
Playing the hits, not breaking the hits = less
tune-out
• Competitive Advantage #3:
Less commercials so the local client’s
message stands-out

21. Community & Client Open House
May 8, 2014
Mid-West Family Broadcasting
Sales Operating Philosophy
• Be a presence in the larger community and make an
impact to grow the region’s GDP
• Don’t just make a sale, create a customer
• Work with clients on the “How” and the “Why” of radio

22. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
Millenials: The survey, by Mark Kassof & Co.,
shows more than a third of Americans aged 13-
34 “love” FM radio and another 45% “like” it.

23. Community & Client Open House
May 8, 2014
• ONLY Spanish-Speaking Station for the
greater region
• Serves the Latino/Hispanic Audience with a
specific focus on Adults 18+
• Station turns ONE on June 10, 2014
• Programming highlights include a locally-
focused show from 9a-Noon hosted by
Eduardo Cobos, plus the latest hit music
• Strong community involvement within the
larger Hispanic community is a foundation
for the station

24. Community & Client Open House
May 8, 2014
Radio: Word of our death
has been greatly exaggerated
A Local Rockford Story:
Client who was using multiple mediums with
unique messages in each, saw sales increase
because of the trackable radio message that
brought people into the store, responding to the
unique-to-radio message

25. Community & Client Open House
May 8, 2014