WHAT SHOULD BRANDS
and AGENCIES
DO WITH

What’s the context?

Madison Avenue

The web journey

What do we see?

Being in control

mastering the web

What do we see?
access Software
providers providers
Handset The user
manufacturers

infrastructure

handsets

Software and OS

The user

What to do?

Think
Ti
different
ee

invent

Tribal beta
• Applications which deliver extra functionality
y
or create a utility
• GPS phones which enable location based
services
services
• QR codes which provide further content,
information or access
• Augmented reality which uses a reader and
Augmented reality which uses a reader and
the screen to create virtual scenarios when
viewed through the phone
i d th h th h

Take risks

In short
Don't under estimate the challenge ahead
Apply new rules
Take the opportunity
Take the opportunity

Thank you
www.tribalddb.co.uk