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Mutual Mobile Overview Q1 2013
 

Mutual Mobile Overview Q1 2013

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    Mutual Mobile Overview Q1 2013 Mutual Mobile Overview Q1 2013 Presentation Transcript

    • Mutual Mobile Overview January, 2013Monday, January 14, 13
    • What we’ll cover Who is Mutual Mobile? Our Work What We Believe Our Process – Engagement – Project Approach 3 – M MethodologyMonday, January 14, 13
    • Facts and Figures RESOURCES BY OFFICIAL DISCIPLINE BY MOBILE SOLUTION TYPE BY PLATFORM Other Mobile Web 10% iPad 9% Android Tablet 30% 10% Android Phone 18% 23% iPhone 300+ Current Headcount Headquarters in Austin, TX Office located in Hyderabad, IndiaMonday, January 14, 13
    • Team DNA Consulting Technology AgencyMonday, January 14, 13
    • Monday, January 14, 13
    • We Believe Having a core mission helps us keep a steady path through rapid growth.Monday, January 14, 13
    • We Believe Design for the user –Provide the right experience at the right time. –Talk to users. –Walk a mile in their shoes. –Build what they need.Monday, January 14, 13
    • We Believe Turn opportunity into action –Immerse yourself in the business. –Evaluate the opportunity–plan and act. –Collect feedback. –We learn and iterate.Monday, January 14, 13
    • We Believe Ship it –Don’t stop with blue sky, strategy, roadmaps. –Deliver on the promise of mobile. –We ship. Every time.Monday, January 14, 13
    • We Believe Focus We are pure-play mobile. We hire the best of breed for strategy, engineering, design and delivery. Every one of us wants to be right here, in this moment.Monday, January 14, 13
    • We Believe Ask the hard questions There is more to being full-service than providing all the services. The best partners listen, understand, challenge and do. We aren’t here to make you comfortable. We are here to work hard for your success.Monday, January 14, 13
    • 2. Case StudiesMonday, January 14, 13
    • Early MobileMonday, January 14, 13
    • From Humble Beginnings Hangtime for iPhoneMonday, January 14, 13
    • From Humble Beginnings Del MonteMonday, January 14, 13
    • From Humble Beginnings ASCAP iPhoneMonday, January 14, 13
    • Today’s MobileMonday, January 14, 13
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    • WALGREENSMonday, January 14, 13
    • XEROX | FIREHOUSEMonday, January 14, 13
    • VERIZON | TERREMARKMonday, January 14, 13
    • 3. Our ProcessMonday, January 14, 13
    • Iterate. Learn. Adapt. Improve. STRATEGYMonday, January 14, 13
    • Project Approach STRATEGY Strategy Discovery Delivery Deploy • Business Objectives • Product and Experience Vision • Detailed UX Design and • Detailed UX Design and • User Analysis • Story Mapping Documentation Documentation • Technical Feasibility • Design Research • Visual Asset Development • Systems Integration • Competitive Analysis • Insights and Opportunities • Software Architecture • Marketing Support • Mobile Best Practices • Success Metrics and Engineering • Support and Maintenance • Market Trends • User Experience Framework • Testing and QA • Change Management and Stakeholder Alignment • Visual Design Language • Prototyping • Rapid PrototypingMonday, January 14, 13
    • Agile Development STRATEGY It Can Offer... • Increased project control • Faster time to market • Responsiveness to change • Collaborative relationship • Incremental delivery SPRINT • Increased visibility BACKLOG • Higher rates of success It is not a way to... • Work faster • Save money • Avoid documentation • Get out of planningMonday, January 14, 13
    • 3 Mutual Mobile Method – M STRATEGY What is it? A methodology that helps our clients better understand and achieve their vision by making each program and individual project clearly understandable. Why We Do It? We’ve found this approach helps our clients demonstrate strategic value over time to stakeholders across the business.Monday, January 14, 13
    • Engagement Model Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Immersion •Stakeholder  ID “What  Should   •Scope  Defini7on •Business  Priori7es We  Do?” Roadmap •Categoriza7on =  Deliverables •Collec7on  of  Inflight •Governance •Gap  Analysis Program   Execu7on We  Organize?” “How  Should   Defini7on •Roles Project  Charter •Risks/  Dependencies •Suppliers •Communica7on  Plan •Acceptance/Success  Criteria Project  1   Project  1  Execu7on Launch “What  Do   Discovery Today?” We  Do   Project  N   Discovery Project  N  Execu7on Launch Governance   CommiVee Mobile   Kick-­‐off QBR QBR QBR QBRMonday, January 14, 13
    • Questions? Learn more about how we think at mutualmobile.comMonday, January 14, 13