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Handling Social Media Overload

by Michael Nolan on Aug 25, 2010

2,388 views

Presentation from the second Liverpool Social Media Café. ...

Presentation from the second Liverpool Social Media Café.

"Ever find yourself struggling to cope with too much information on the superinterwebs? Find out how to tame the social media beast with Michael’s top tips for handling social media overload!"

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Phil Wilson nice slides. my tactics are: re-prioritise and 'mark as read' 1 year ago Reply
Are you sure you want to Yes No

Before we start, a few warnings.
Firstly I am not a social media expert. I was originally a web applications developer then I played at being a project manager and now I’m “Head of Web Services” which means attending meetings. As an aside I’ve been looking for an excuse to use other illustrations from this book so here’s a few people you might recognise
If you came here expecting to see Batman, you’re a couple of weeks late and I’m the wrong Nolan brother.
So this talk could have been called Michael’s Top Tips for managing your social media activity.
And it’s actually about some of the things I do to keep me sane. You may
RSS or Atom feeds are just a tool and it’s important to understand how to use them and where they are useful.
I’ve been a fan of Google Reader for many years – it’s web based but has a mobile version and support for synching with mobile and desktop apps.
Twitter.com isn't perfect. Despite their best efforts to "fill holes" in the product there are still many things that the website doesn't do on its own. Fortunately for the power user there are many third party clients available so find one that you like.
HootSuite has quite a lot of fans. Personally I’ve always been put off it by the awful ht.ly tracking bar it adds to links but recently I’ve started playing with it a bit more and I like some of its features.
But for companies wanting to track customer engagement, CoTweet is excellent. It’s designed for exactly that purpose and you’ll see it being used by some very big companies like BT, Vodafone, O2
BothHootSuite and CoTweet have a nice little feature for adding the user after a carat symbol which can help make corporate accounts feel more personal
Whatever tools you use you’ll want to manage disruption. For example TweetDeck by default has these annoying notifications – I don’t know how anyone can get any work done with these popping up.
On a similar note Twitter itself can send notification emails whenever someone starts following you. These are annoying and relatively useless.
They are considerably more useful then 3 years ago...
But very quickly they can clog up your inbox. At the start of last year when Twitter went big, many so-called celebrities fell foul and ended up with hundreds of emails flooding in.
But it is very useful to know who’s following you so I recommend a service called rssfriends.com
Who’s used Twitter Search before?
Sometimes Twitter Search isn’t enough – it only goes back about a week and while you could add the feed to Google Reader to archive it, that’s not ideal. So archiving important topics for future reference is a good idea and this service k
The interface isn’t exactly pretty but it does what it says and allows you to export archives in a variety of formats.
A service which makes use of the TwapperKeeper API is quite nice – Summarizr from EduServ gives you some nice at-a-glance stats for any archive.
Facebook is often considered to be something of a walled garden but there are a surprising number of feeds available if you go looking. You can subscribe to RSS feeds for status updates, notifications, links and notes so you don’t need to constantly log into Facebook to check.
TwitterFeed can be used to automate posting from blogs, news entries, events and so on. This can be a very easy way to ensure you have regular postings but it does lose the personal touch. Better to mix automated with manual postings.
Closely related to automating. Crosspost Facebook messages to Twitter or vice versa
But be careful not to lose track of the conversation – it can be very easy to ignore once channel and styles can be very different.
Once something you’re doing is working, spread the workload. At Edge Hill we started off with Twitter and Facebook accounts being updated by TwitterFeed and occasionally by myself and our Director of Marketing both enthusiastic early adopters. When it became apparent that this was no longer a fad more of the responsibility was taken on by colleagues in Corporate Communications.
It’s also important to ensure you have a wide enough skill base – nobody is an expert at everything so if you’re part of a marketing or comms team, involve your web or IT department. Likewise hardcore geeks like me have a lot to learn about marketing!

4 Favorites

Nick DeNardis , Manager of Web Communications at Wayne State University Tags social socialmedia process media overload helpful 1 year ago
Mustafa DURAN , Marketing Consultant at Imagine Production 1 year ago
Brian Kelly , UK Web Focus at UKOLN, University of Bath 1 year ago
weedar at weedar 1 year ago

Handling Social Media Overload — Webinar Transcript

Handling
Social Media
Overload
Michael Nolan
http://twitter.com/MikeNolan/ | http://blogs.edgehill.ac.uk/webservices/ | http://www.michaelnolan.co.uk/
© 1984 Charles Platt and David Langford; Micromania: The Whole Truth About Home Computers
© 1984 Charles Platt and David Langford; Micromania: The Whole Truth About Home Computers
Michael’s Top Tips for managing your social media activity
RSS is not dead
“It’s time to get completely off RSS and switch to Twitter. RSS just doesn’t cut it anymore.”
-- Steve Gillmor
“RSS: A good idea at the time but there are better ways now”
-- Sam Diaz
Find a better Twitterclient
Inbox (876)
RSSFriends.com
search.twitter.com
TwapperKeeper
Automate
Consolidate
Mainstream
Shameless
BYRON
PUTTNAM
LANE FOX
LILLEY
MANIFESTO
FOR
CHANGE
BYRON
PUTTNAM
LANE FOX
LILLEY
16th September
5pm
Ormskirk Campus
BYRON
PUTTNAM
LANE FOX
LILLEY
LinkyLinky
http://rssfriends.com/
http://search.twitter.com/
http://twapperkeeper.com/hashtag/smcliv
http://cotweet.com/
http://www.google.com/reader
http://summarizr.labs.eduserv.org.uk/?hashtag=smcliv
http://twitterfeed.com/
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