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A few suggestions for USANA.com

A few suggestions for USANA.com

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    USANA Green, Children’s Hunger Fund, and Kennedy Jr. High
  • 2. Purpose and Target Audience
    USANA is about improving oneself, others, and the community. The purpose of USANA’s “In Action” program is to show how easy it is to help these subjects. As it is a multi-million dollar company, USANA provides simple answers to do things that save money and give back to the environment, community, and individuals.
    Target Audience:
    People with at least high school education
  • 3. USANA “In Action” Homepage
    In Action Site
  • 4. “In Action” Corrections to be Considered
    like RMHC’s
  • 8. USANA Green
  • 9. Increase of Interest
    With the increase of products that have a “Green” option, the more people will want to know about USANA Green.
  • 10. Audience to be Considered
    People that are coming to USANA Green’s homepage
    can be grouped into 4 groups:
  • Questionsto be Considered
    When coming to USANA Green’s homepage, our target audience will
    be looking for answers to questions in the text. Their questions may include:
    • “How is USANA trying to help out the environment?”
    • 14. “How much money does USANA save by going green?”
    • 15. “How does USANA benefit my community?”
    • 16. “Will USANA’s Green Initiative increase the price of my products?”
  • Corrections to be ConsideredPage Duplication
    USANA.com > About Us > USANA Green
    Google > USANA Green > USANA Green
    You find two different pages for USANA Green depending on how you search for it.
    These pages should be consolidated into one universal homepage.
  • 17. Corrections to be ConsideredText (Continued)
    Above is the information that the audience would read through to find the information.
  • 18. Corrections to be ConsideredText (continued)
    Above is the same information, but in an easier format to read.
    Changed Syntax, Inserted Bullet Points, Consolidated Information
  • 19. USANA Green Table Example
    Tables show how USANA’s different Green
    Initiatives are helping the company and
    The community.
  • 20. Corrections to be ConsideredNavigation
    Sidebar Menu and Footers
  • 21. Corrections to be Consideredbringing it together
  • 22. USANA Green Summary
    • Consolidate Information
    • 23. Text Syntax
    • 24. Tables for Information/Browsing
    • 25. Color Change
    • 26. Sub-headers for Easy Navigation
  • Children’s Hunger Fund
  • 27. Children’s Hunger Fund Corrections to be Considered
    • Information should be consolidated
    • 28. Unified topics and headers
    • 29. Easier explanation of donation process
  • Kennedy Jr. High
  • 30. Kennedy Jr. High Corrections to be Considered
    • Involvement
    • 31. Syntax (geared towards a younger audience)
    • 32. Easier to read formatting (bullets)
    Kennedy Jr. High