Social Media strategy via FordPresentation Transcript
Zero to 60 : Social Media Strategy via Ford Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
Great products Great leaders Common elements of successful companies
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
Ninety percent of social media is just showing up. It’s the other half that’s hard.
Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.