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Social Media Strategy via Ford

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Social Media Strategy via Ford

Social Media Strategy via Ford

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  • 1. Zero to 60 : Social Media Strategy via Ford Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  • 2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  • 3.  
  • 4.  
  • 5. Great products Great leaders Common elements of successful companies
  • 6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  • 7. Leadership
  • 8. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  • 9.  
  • 10. Accessibility
  • 11. Transparency
  • 12. Authenticity
  • 13. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  • 14. Making it happen
  • 15.  
  • 16.  
  • 17. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  • 18. Alan Mulally on Twitter
  • 19.  
  • 20.  
  • 21. apps.facebook.com/ford-fusion
  • 22.  
  • 23. the2010mustang.com
  • 24. PlaidNation.com
  • 25. WeddingRoadTrip.com
  • 26.  
  • 27. fiestamovement.com
  • 28. Effective?
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34. What’s next?
    • Cross-training staff
    • Rolling it into other functions
    • Going for the 1%
    • Connecting with enthusiasts
    • Update FordProposals.com
    • Listening to our community for suggestions
  • 35. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
  • 36.  

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