Advertising Week 2009
87 cool things,
even a few from us

Advertising Week 2009
Google Creative Lab
Does not sell anything.
Is comprised of creative people.
Likes idea people and tech people and those who are both.
Should not really be giving speeches.

Advertising Week 2009
bit.ly/87coolthings
link....

Advertising Week 2009
Today's list of stuff.
1. stuff we like
2. stuff that's probably worth knowing about
3. stuff we made

Advertising Week 2009
Three Ways of
Thinking of Google
1. when you are creating experiences
2. when you want people to go experience those experiences
3. when you are thinking of both simultaneously (recommended)

Advertising Week 2009
future = glorious mess!
why? the cost of experimentation is approaching zero.
Launch: Mar '09
Uses: YouTube
(just cool)
url: thru you

Advertising Week 2009
"API"
API = All-Powerful-Imaginatorium
(not really. API = application programming interface)
Screen shot from
Churaumi-Hakken
Aquarium site
(using the YT API).
It is down now - but
while it was up
we were spellbound.
Launch: Jun '09

Advertising Week 2009
yooouuutuuube
Take something cool and make it insanely cool
[click to play video]
Launch: May '09
Uses: YouTube API
url: original Alice

Advertising Week 2009
that's not cool
Cool user-focused teen site powered by
YouTube (without anyone knowing)
Launch: Jan '09
Uses: YouTube API
url: thatsnotcool

Advertising Week 2009
karaoketube
Using youtube API and lyrics databases to
create on-the-fly karaoke
Launch: Nov '08
Uses: YouTube API
[now in disrepair]
url: karaoketube

Advertising Week 2009
sprint
Integrated top-to-bottom
campaign with UGC
Launch: Dec '08
Uses: YouTube API,
url: clock demo
now campaign

Advertising Week 2009
animoto
Animoto lets users generate
and post videos of their photos
Launch: Dec '08
Uses: YouTube API
url: animoto

Advertising Week 2009
citizen reporting
& iran The citizen is the
spokesperson
Launch: Jun '09
Uses: YouTube
url: Reporter Center

Advertising Week 2009
bylaurenluke
A passion for make-up and a webcam
Joined: Jun '07
Uses: YouTube
url: BBC feature
bylaurenluke
on youtube

Advertising Week 2009
nike five
Maximizing all the assets, out-takes,
making-of's, edits and phone-cams ^^ Rooney gets nutmegged
by a kid
Launch: Feb '09
Uses: YouTube
(just cool)
url: nike football

Advertising Week 2009
webbys
The Webbys create a homepage with
all the content from the 2009 awards.
Launch: Jun '09
Uses: YT Flash gadget
url: Webbys '09

Advertising Week 2009
HP or YT?
Make YouTube your own...
A complex and highly engaging online video
contest from HP with online editing tools
Launch: Aug '09
Uses: Giant YouTube
Contest Gadget
url: you on you

Advertising Week 2009
cavalcade
YouTube channel where users dub Seth
McFarlane cartoons. Definitely funnier.
Launch: Sep '08
Uses: YouTube Contest
url: cavalcade

Advertising Week 2009
nintendo
Warioland : A 2008 YT channel takeover
that brought the house down
Launch: Sep '08
Uses: YT Flash gadget
url: warioland on YT

Advertising Week 2009
"Annotations"
Make your entire website out
of videos on YouTube. Cool.
Launch: May '09
Uses: YT annotations
url: booneoakley.com

Advertising Week 2009
where's Dexter?
Involve your viewers... & find Dexter
Launch: Sep '09
Uses: YT annotations
url: where's dexter?

Advertising Week 2009
yt street fighter
Classic use of annotations to create games
Launch: Jan '09
Uses: YT annotations
url: StreetFighter
BBoy Joker

Advertising Week 2009
interactive
parkour Choose your route
and moves for the
free-running, roof-
climbing crazy
people
Launch: Aug '09
Uses: YT annotations
url: Livewire

Advertising Week 2009
mosaic
A music video made of
thousands of stills
from classic YT
videos - each still is
annotated so you
can click to watch
the older videos
Launch: Apr '09
Uses: YT annotations
url: Mosaic

Advertising Week 2009
sour
A music video made
only using fans of the
bands and (believe it
or not) shot entirely
on webcams
Launch: Jul '09
Uses: YouTube
(just cool)
url: Sour

Advertising Week 2009
yousuckatphotoshop
Cos we still love it
Launch: Jan '08
Uses: YouTube
(just cool)
url: Yousuckatphotoshop

Advertising Week 2009
inBflat
User generated content turned into
user-generated composition tool
Launch: May '09
Uses: YouTube
(really cool)
url: inBflat.net

Advertising Week 2009
handdrawn
A beautiful stop-motion portfolio playing
with digital identity and object. [classic]
Launch: Aug '08
Uses: YouTube
(just cool)
url: evelien lohbeck

Advertising Week 2009
postit creative
YT : Jun '09 TV : Aug '09

Advertising Week 2009
photo creative
YT : Apr '09 TV : Sep '09

Advertising Week 2009
shadow creative
YT : Aug '07 TV : Aug '09

we are here...

Advertising Week 2009
portfolio maps
designers create portfolios using maps
Launch: n/a
Uses: Maps API
url: microtyp.org
blaubo.com
Stas Kulesh

Advertising Week 2009
scribblemaps
Make a map into a sketch pad
Launch: May '09
Uses: Maps API
url: scribblemaps

Advertising Week 2009
zappos
Let people watch other people buy stuff
and then link it through to the store...
Launch: Apr '09
Uses: Maps API
url: zappos

Advertising Week 2009
nation of go
BF Goodrich building driver communities
around maps using geo-tagged mobile tools
Launch: Sep '09
Uses: Maps API,
MyMaps YouTube
url: nation of go

Advertising Week 2009
mapmyrun
Map your run before you start, share,
and see how far you want to go
Launch: Nov '08
Uses: Maps API
url: mapmyrun

Advertising Week 2009
my tracks
Map your run or ride after you've
finished and get statistics
Launch: Aug '09
Uses: Android;
Maps API
url: my tracks

Advertising Week 2009
tate art map
British public document the national art
treasures for Tate on a map mash-up
Launch: Jul '09
Uses: Maps API
url: artmap

Advertising Week 2009
TM
Monopoly
Play monopoly world-wide
Launch: Sep '09
Uses: Maps API,
SketchUp API
url: monopolycitystreets

Advertising Week 2009
ohio is a piano
Makes all the
counties of Ohio state
into piano keys and
let people play tunes
(randomly or by data
set)
Launch: Jul '09
Uses: Maps API;
Flash
url: ohio is a piano

Advertising Week 2009
hong kong pixel maps
pixel maps of Hong Kong built into Google maps API
Launch: Jun '09
Uses: Maps API
(just cool)
url: pixel maps

Advertising Week 2009
real world racer
Race around the (Google) Earth with old
school computer game controls < > ^ v
Launch: Nov '08
Uses: Maps API
(just a game)
url: realworldracer

Advertising Week 2009
uniqlo fashion map
Follow a jacket
across the map as it
is modeled by 1000
Tokyo residents each
with their own style.
Launch: May '09
Uses: Maps API
url: uniqlo

Advertising Week 2009
WoW map
The World of Warcraft in Google Maps
Launch: Mar '09
Uses: Maps API
url: WoW map

[deep breath...]

Advertising Week 2009
make history
Create a virtual memorial to 9/11 using Street
View imagery and layers of digital storytelling.
Launch: Sep '09
Uses: Maps API,
Street View
url: makehistory

Advertising Week 2009
DIY streetview
Why wait for the StreetView tricycles?
Create your own authentic experience.
Launch: May '09
Uses: Sticky Tape
url: Office Streetview

Advertising Week 2009
interactive
projection
Affect the
space
between
message
and recipient
in a highly
personal way.
url: environmental
projection

Advertising Week 2009
building
projection
cool building projections
Feb '09
Apr '09
Aug '09

Advertising Week 2009
goollery.org
A collection of
Google-related
projects from
around the world
Launch: Sep '09
url: goollery.org

Advertising Week 2009
daytum
Give people new
tools to track and
monitor their lives
and ways to share.
Watch that data
change the world
Launch: Sep '08
url: daytum

Advertising Week 2009
stweet
Mashup geo-coded
mobile tweets with
StreetView or Maps
so that you can see
where other people
are twittering from
Uses: Streetview API;
Maps API; Twitter API
url: stweet
twittervision

Advertising Week 2009
go ogle
Mathematical composites based on Google image search.
Uses: Image Search
url: meggangould.net

Advertising Week 2009
montage mashup
Use image search API to generate art & wallpaper
Uses: Image Search API
url: montage-a-google

Advertising Week 2009
we tell stories
Books are books
until you start
thinking of them
differently – here
books are
journeys.
Launch: Oct '08
Uses: Maps API
url: we tell stories

Advertising Week 2009
wordle.net
source: Obama's Inaugural Address
url: wordle.net

Advertising Week 2009
augmented reality 101
US Postal and the Augmented Reality tool
to tell you if your parcel is big enough.
Launch: Jun '09
url: AR for USPS

Advertising Week 2009
cooler AR
Mobilizy (Wikitude)
Winner of the Android Developer Challenge
Launch: Aug '08
Uses: Android
url: mobilizy

Advertising Week 2009
sky map
Celestial knowledge tool on your phone
Launch: Jun '09
Uses: Android; Maps
url: sky map

Advertising Week 2009
touchable holography
Geek out moment.
Launch: Aug '08
url: siggraph09
pdf: abstract

Advertising Week 2009
wave
Yes, it's a 1 hour
and 20 minute
software demo.
And yes, you
should watch it.
Launch: Jun '08
url: wave

Advertising Week 2009
android
android.
it's open source.
anybody can use it.
sound familiar?

Advertising Week 2009
your crystal ball
Search = interest. What
interests people? When?
Where? Really? Find out.
insights for search
google trends
domestic trends
SbKT
YouTube Insights
Blogsearch
Google Analytics

Advertising Week 2009
voice search
what happens when
you don't have to
type any more?

Advertising Week 2009
translate
what happens when language
barriers fall?
url: translate.google.com
gmail translate

Advertising Week 2009
fast flip
letting news sites
be read like
news papers
Business Week
NY Times

Advertising Week 2009
video chat
... inside
your email

Advertising Week 2009
app engine
Hosting web apps is for dummies

Advertising Week 2009
your location
You are here.....so why don't you.....

we made this...

Advertising Week 2009
favorite places
Collect the favorite places of notable
people around the world and make it
mobile... Charles Veley? Yo-Yo Ma?
url: Favorite Places Mobile

Advertising Week 2009
chrome
experiments
Market to your strengths.
Chrome is fast, so we proved it.
launched: Mar '09
uses: chrome & javascript
url: homepage
gravity
talk
browser balls
twitch
sphere
chromedrones
wavy

Advertising Week 2009
radiohead
Find someone great and do
something completely original with
them (...like giving away their IP)
Launch: Jul '08
url: code home
user videos

Advertising Week 2009
symphony
Allowed musicians worldwide to
audition for an international orchestra
Launch: Apr '09
Uses: YouTube
url: Home Page
Mash-up Video
Summary Video
UGC Video
The concert

Advertising Week 2009
symphony
Be ready to fail...
[4hrs
before
event]

Advertising Week 2009
symphony. fail?
[4hrs
before
event]

Advertising Week 2009
symphony. triumph!
[event]

Advertising Week 2009
gmail
stickers

Advertising Week 2009
bit.ly/87coolthings
(yes it's the whole presentation...)
(...until we speak to legal)
thanks... questions?
mailto:creativesandbox@google.com