Media trends

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Not really a presentation, but ideas about the way media is evolving, including several mindmaps. Please share your thoughts and ideas.

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Media trends

  1. 1. FUTURE MEDIATrends, opportunities and challenges @mikemullane
  2. 2. OVERVIEW• How will we consume media in 2020?• Live TV• Second screen & interactivity• Radio• The audience
  3. 3. HOW WILL PEOPLE CONSUME MEDIA IN 2020?
  4. 4. “If I knew for sure, then we would know exactly what to do. I think traditional media in combination with social media will have a strong position. A lot of consumption will be digital in some way, but many people wontwant to choose all the time and will still need to be fed and looked after. Therefore I think that listening to radio will still be strong in thefuture because of the mediums immediacy. We have to develop traditional terrestrial broadcasting along with finding new ways to reach the audience on other platforms. The smartphone, mobile, will be the number one gadget for media consumption.” (Cilla Benkö, DG SR and EBU ExBo)
  5. 5. “Digitally, on multiple devices and platforms, with (Super High Definition) television in the living room still being the primary viewing platform.”(Anthony Edgar, Head of Media Operations, IOC)
  6. 6. “Voraciously. Personally. „Mobile-ly‟. Diversely. Beyond that the honest answer is that I dont know. Go back 10 years and see if anyone predicted Facebook and Twitter.” (Charlie Beckett, POLIS LSE)
  7. 7. “Through glowing rectangles, like today, onlythinner and cheaper and not nailed to the wall.”(Ben Hammersley, Journalist, author, technologist)
  8. 8. LIVE TV:OPPORTUNITIES & CHALLENGES
  9. 9. LINEAR TV – OPPORTUNITIES AND CHALLENGES
  10. 10. SECOND SCREEN:OPPORTUNITIES & CHALLENGES
  11. 11. SECOND SCREEN – OPPORTUNITIES AND CHALLENGES
  12. 12. SOURCE: GFK MRI iPANEL 2012
  13. 13. SOURCE: GFK MRI iPANEL 2012
  14. 14. RADIO:OPPORTUNITIES & CHALLENGES
  15. 15. RADIO – OPPORTUNITIES AND CHALLENGES
  16. 16. “With the possible exception of the UK, therehas been a steady decline in weekly reach and listening times over the years in most countries.” (Music in the Multiplatform Age, EBU 2012)
  17. 17. THE PEOPLEFORMERLY KNOWN AS THE AUDIENCE
  18. 18. “The people formerly known as the audience are those who were on the receiving end of a media system that ran one way, in abroadcasting pattern, with high entry fees and a few firms competing to speak very loudly while the rest of the population listened in isolation from one another— and who today are not in a situation like that at all.” (Jay Rosen, 2006)
  19. 19. SOURCE: ‘POST INDUSTRIAL JOURNALISM’ REPORT

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