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SEO for Video

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What determines which video shows up in a Google Search?

What determines which video shows up in a Google Search?

Published in: Education
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  • 1. SEO for VideoSEO for VideoJust 3 ThingsJust 3 ThingsMike MuellerMike Mueller@MikeMueller@MikeMuellerAreWeConnected.comAreWeConnected.com
  • 2. 1. Relevance2. Quality3. Clout3. Clout3. Clout3. Clout
  • 3. 1. RelevanceOptimized TitleOptimized DescriptionKeyword Phrase near topTags still exist, use them!Keyword ResearchOptimized Uploaded TranscriptExternal Link OverlaysVideo Responses
  • 4. 1. RelevanceOptimized Title
  • 5. 1. RelevanceOptimized Description
  • 6. 1. RelevanceKeyword Phrase near top
  • 7. 1. RelevanceTags still exist, use them!
  • 8. 1. RelevanceKeyword Research
  • 9. 1. RelevanceKeyword Research
  • 10. 1. RelevanceOptimized Uploaded Transcript
  • 11. 1. RelevanceOptimized Uploaded Transcript
  • 12. 1. RelevanceExternal Link Overlays
  • 13. 1. RelevanceVideo Responses
  • 14. 1. RelevanceVideo Responses
  • 15. 2. QualityHD is only part of it.Cuts, edits, transitions and camera shake also matterIs your video Informative, Content Rich?Do people stay to the end?Do they rate your video?Do people comment?Video Responses?
  • 16. 2. Quality
  • 17. 2. Quality
  • 18. 2. Quality
  • 19. 2. Quality
  • 20. 2. Quality
  • 21. 3. CloutAre people linking to it?Are people clicking links out?Are they sharing it?Are they embedding it?Do you have subscribers to your channel?Do you subscribe to other channels?
  • 22. 3. Clout
  • 23. 3. Clout
  • 24. 3. Clout
  • 25. 3. Clout
  • 26. 3. Clout
  • 27. 3. Clout
  • 28. 3. Clout
  • 29. 3. Clout
  • 30. 1. Relevance2. Quality3. Clout3. Clout3. Clout3. Clout
  • 31. SEO for VideoSEO for VideoJust 3 ThingsJust 3 ThingsMike MuellerMike Mueller@MikeMueller@MikeMuellerAreWeConnected.comAreWeConnected.com

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