The Blog is DEAD - not!

The BLOG is DEAD! (or is it?) Mike Mueller AreWeConnected.com

What is a BLOG?• Posts or Articles in chronological order• Every BLOG is a website• Pyra Labs (1994) Evan Williams• Comments or No Comments

Why Blog?• SEO (search engine optimization)• Clarity• Relationship Building• Lead Generation

How often?• Do you write?• Can you write?• Once a week or once a day?

Who do I write for?• Search Engines• Your target audience• Trends• Your optimal client

What do I write about?• What are you passionate about?• Local happenings• Local issues• Real Estate• Market Data Reports• Listings

Platforms andNetworks

Blogger

Wordpress

Wordpress .com or .org? .com .org•XYZ.wordpress.com •XYZ.com•Hosted and maintained by WP •You download and host•FREE •FREE•Some Plugins •all the Plugins•Some Themes •all the Themes

ActiveRain

Tumblr

Posterous

BestPractices

Wall of Words

Breakin the Rulz

Adding Pictures and Video

Proﬁle - Contact Info

Automation Virtual Assistant Outsource

Widgets and Plugins

Blogging Mobile

Like sending an email

Engagement• Have an opinion• Ask questions• Include others• Reach out to your locals• Always return a comment

Developing Your Plan• Allocating time• Marketing Plan• Schedule Posts• Calendar of Events

Cool Tools• LiveWriter• Creative Commons• Flickr• PhotoDropper

Distribution

Social Media (them)

Social Media (you)

Newsletters• Aweber• ConstantContact• MailChimp• Feedburner

Mobile / iPad Ready?

Mike Mueller AreWeConnected.com @MikeMueller

The Blog is DEAD - not!

by Mike Mueller on Oct 06, 2011

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The Blog is DEAD - not! — Presentation Transcript

http://areweconnected.com	52
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