The BLOG    is DEAD!    (or is it?)    Mike Mueller AreWeConnected.com
What is a BLOG?• Posts or Articles in chronological order• Every BLOG is a website• Pyra Labs (1994) Evan Williams• Commen...
Why Blog?• SEO (search engine optimization)• Clarity• Relationship Building• Lead Generation
How often?• Do you write?• Can you write?• Once a week or once a day?
Who do I write for?• Search Engines• Your target audience• Trends• Your optimal client
What do I write about?• What are you passionate about?• Local happenings• Local issues• Real Estate• Market Data Reports• ...
Platforms   andNetworks
Blogger
Wordpress
Wordpress              .com or .org?            .com                        .org•XYZ.wordpress.com             •XYZ.com•Ho...
ActiveRain
Tumblr
Posterous
BestPractices
Wall of Words
Breakin the Rulz
Adding Pictures and       Video
Adding Pictures and       Video
Adding Pictures and       Video
Adding Pictures and       Video
Profile - Contact Info
Profile - Contact Info
Automation Virtual Assistant    Outsource
Widgets and Plugins
Time
Blogging Mobile
Blogging Mobile
Like sending an email
Engagement• Have an opinion• Ask questions• Include others• Reach out to your locals• Always return a comment
Developing Your Plan• Allocating time• Marketing Plan• Schedule Posts• Calendar of Events
Cool Tools• LiveWriter• Creative Commons• Flickr• PhotoDropper
Distribution
Social Media (them)
Social Media (you)
Newsletters• Aweber• ConstantContact• MailChimp• Feedburner
Mobile / iPad Ready?
Mobile / iPad Ready?
Mike Mueller AreWeConnected.com    @MikeMueller
The Blog is DEAD
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The Blog is DEAD

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My background presentation on why Blogging is even more important today than ever.

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  • Transcript of "The Blog is DEAD"

    1. 1. The BLOG is DEAD! (or is it?) Mike Mueller AreWeConnected.com
    2. 2. What is a BLOG?• Posts or Articles in chronological order• Every BLOG is a website• Pyra Labs (1994) Evan Williams• Comments or No Comments
    3. 3. Why Blog?• SEO (search engine optimization)• Clarity• Relationship Building• Lead Generation
    4. 4. How often?• Do you write?• Can you write?• Once a week or once a day?
    5. 5. Who do I write for?• Search Engines• Your target audience• Trends• Your optimal client
    6. 6. What do I write about?• What are you passionate about?• Local happenings• Local issues• Real Estate• Market Data Reports• Listings
    7. 7. Platforms andNetworks
    8. 8. Blogger
    9. 9. Wordpress
    10. 10. Wordpress .com or .org? .com .org•XYZ.wordpress.com •XYZ.com•Hosted and maintained by WP •You download and host•FREE •FREE•Some Plugins •all the Plugins•Some Themes •all the Themes
    11. 11. ActiveRain
    12. 12. Tumblr
    13. 13. Posterous
    14. 14. BestPractices
    15. 15. Wall of Words
    16. 16. Breakin the Rulz
    17. 17. Adding Pictures and Video
    18. 18. Adding Pictures and Video
    19. 19. Adding Pictures and Video
    20. 20. Adding Pictures and Video
    21. 21. Profile - Contact Info
    22. 22. Profile - Contact Info
    23. 23. Automation Virtual Assistant Outsource
    24. 24. Widgets and Plugins
    25. 25. Time
    26. 26. Blogging Mobile
    27. 27. Blogging Mobile
    28. 28. Like sending an email
    29. 29. Engagement• Have an opinion• Ask questions• Include others• Reach out to your locals• Always return a comment
    30. 30. Developing Your Plan• Allocating time• Marketing Plan• Schedule Posts• Calendar of Events
    31. 31. Cool Tools• LiveWriter• Creative Commons• Flickr• PhotoDropper
    32. 32. Distribution
    33. 33. Social Media (them)
    34. 34. Social Media (you)
    35. 35. Newsletters• Aweber• ConstantContact• MailChimp• Feedburner
    36. 36. Mobile / iPad Ready?
    37. 37. Mobile / iPad Ready?
    38. 38. Mike Mueller AreWeConnected.com @MikeMueller

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