Gesw_RegionsBank_Deck2014_v11
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Gesw_RegionsBank_Deck2014_v11 Presentation Transcript

  • 1. June 11, 2014 Regions Bank Heather Strohm we turn screens on
  • 2. ABOUT US
  • 3. ©2014 Glass Eye Screenworks. Proprietary and Confidential. Glass Eye makes screen content that makes your audience say “yes” 4
  • 4. ©2014 Glass Eye Screenworks. Proprietary and Confidential. a few of our clients 5
  • 5. ©2014 Glass Eye Screenworks. Proprietary and Confidential. digital content mobile appson-device demos retail displays 6
  • 6. ©2014 Glass Eye Screenworks. Proprietary and Confidential. traditional content tv spots product launches web videos 7
  • 7. 8
  • 8. 9 a few of CRI’s clients
  • 9. 10 • 30 new pieces of content published each week • 24/7 moderation and support • 97% uptime • weekly detailed content reports 1,400 network locations
  • 10. OUR APPROACH
  • 11. ©2014 Glass Eye Screenworks. Proprietary and Confidential. never chase • when your product is relevant, your customer comes to you • when your media is relevant, your customer volunteers information, without you having to ask for it 12
  • 12. ©2014 Glass Eye Screenworks. Proprietary and Confidential. Title Text • experiential strategy/brand strategy • ideation & writing • production, development, and ongoing support 13 we deliver
  • 13. STRATEGY
  • 14. ©2014 Glass Eye Screenworks. Proprietary and Confidential. we back up to
 50,000 feet 15
  • 15. ©2014 Glass Eye Screenworks. Proprietary and Confidential. the Digisphere 16
  • 16. ©2014 Glass Eye Screenworks. Proprietary and Confidential. the Digisphere 17
  • 17. ©2014 Glass Eye Screenworks. Proprietary and Confidential. the Digisphere 18
  • 18. ©2014 Glass Eye Screenworks. Proprietary and Confidential. integrate your ecosystem • create an integrated, consistent, cohesive digital experience • each part drives usage & engagement with other parts of the ecosystem • generate branded earned media • track & deliver previously unobtainable metrics 19
  • 19. ©2014 Glass Eye Screenworks. Proprietary and Confidential. leverage metrics 20 by driving users to interact with screens, social media, and mobile devices, we can track real usage of engaged eyes on the screen
  • 20. OUR WORK
  • 21. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 22 AT&T Device Alive Smartphone & Tablet Sales Demos • entirely new in-store experience for wireless carriers • on-device sales demos both inform and promote • customers self-teach while waiting to speak with store reps • app-driven presentations downloaded by store managers, self-update after that ©2014 Glass Eye Screenworks. Proprietary and Confidential.
  • 22. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 23 *except iPhone a retail standard
 was born • 2010 basic attract loops launched on 8 smartphones • 2013 full-featured presentations launching across all AT&T smartphones*, tablets and experience tables • 7.5 million views generated in the last 12 months ©2014 Glass Eye Screenworks. Proprietary and Confidential.
  • 23. ©2014 Glass Eye Screenworks. Proprietary and Confidential. imitation the sincerest form of flattery 24 • Verizon copied Device Alive in the first year
  • 24. ©2014 Glass Eye Screenworks. Proprietary and Confidential. imitation the sincerest form of flattery • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five 25 imitation the sincerest form of flattery • Sprint & T-Mobile have followed suit
  • 25. ©2014 Glass Eye Screenworks. Proprietary and Confidential. Title Text 26 AT&T’s retail experience we helped AT&T bridge a customer experience gap ©2014 Glass Eye Screenworks. Proprietary and Confidential. • customers self-teach while waiting to speak with store reps • research: “Device Alive positively impacts purchase consideration in nearly 7 in 10 customers who interact with the tool”
  • 26. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 27 app launches Beats Music • worked closely with Beats to develop creative for the national launch of their mobile app platform • digital music service competes with Pandora and Spotify • Click Here to View
  • 27. ©2014 Glass Eye Screenworks. Proprietary and Confidential. digital signs 28 Are All About Context • the key is creating an experience that is 100% relevant and useful to the consumer in that particular moment or environment
  • 28. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 29 Porter-Cable trade show loops • designed to be seen and not heard – and heard and not seen • later made into :30 national spot • Click Here to View
  • 29. ©2014 Glass Eye Screenworks. Proprietary and Confidential. 30 DOOH touch-screens • way-finding • directory • calendar • Concierge • Click Here to View Avalon Experiential Community
  • 30. ©2014 Glass Eye Screenworks. Proprietary and Confidential. • traditional content • interactive experiences • push to online channels passive screens Media Components 31
  • 31. ©2014 Glass Eye Screenworks. Proprietary and Confidential. • paid advertising on digital billboards • Click Here to View 32 New York & Co DOOH passive screens
  • 32. ©2014 Glass Eye Screenworks. Proprietary and Confidential. DOOH walls • serene countryscapes, snowflakes falling on winterscape, etc • gesture interactions – interact with wall in a gaming or creative environment 33 Enhance Your Environment Click Here to View
  • 33. INSIGHT
  • 34. ©2014 Glass Eye Screenworks. Proprietary and Confidential. financial digital signage • Despite explosive growth in internet and mobile banking, 60% (of customers) said banking in branch was more important than 5 years ago • American banks rely on POS marketing to provoke inquiries • 91% say digital signage is important or very important in-branch marketing tool 35 CRI Bank of America NY install 2013 Ryan Report
  • 35. ©2014 Glass Eye Screenworks. Proprietary and Confidential. digital signage content 36
  • 36. ©2014 Glass Eye Screenworks. Proprietary and Confidential. digital signage goals • Pull people into branches? • Diminish perceived wait times? • Cross sell? • Differentiate – diminish perception of banking as a commodity; build brand? 37
  • 37. ©2014 Glass Eye Screenworks. Proprietary and Confidential. but enough about us... 38
  • 38. ©2014 Glass Eye Screenworks. Proprietary and Confidential. Simon Cole simon.cole@gesw.com 404-890-7067 @simonjcole www.gesw.com 39 ©2014 Glass Eye Screenworks. All rights reserved. The contents of this presentation and the associated materials are confidential and proprietary to and include trade secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is strictly prohibited. These materials may be used only to evaluate a business relationship with Glass Eye Screenworks and for no other purpose. Director, Business Development