Weibo agent lean startupmachine - 20120701

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Final pitch deck for Weibo Agent startup project at Lean Startup Machine weekend in shanghai, China

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Weibo agent lean startupmachine - 20120701

  1. 1. Shanghai, China   July 1st, 2012
  2. 2. Pitch OverviewProblem: Foreign SMEs don’t know how effective their social media marketing isProject Name: Weibo Agent gPitch: Boost your local business by measuring the effectiveness of your  Chinese social media campaign
  3. 3. ProcessExperiments p 1 2 3 4 Foreign SMEs that  Foreign SMEs that  Foreign SMEs that  Foreign value Customer SMEs value  value  Social Media S i l M di Social Media S i l M di Social Media SME Managers  Need a tool to  These SMEs are SMEs  see value in wants to be  effectiveness of Riskiest Assumption  p Social Media  willing to outsource  g Personally  involved  Social Media  Social Media in Social Media MarketingResults  2/5 1/5 1/5 5/5 INVALID INVALID INVALID VALID Foreign SMEs that  These SMEs want a  Need measurement  Need richer features  value  in‐house tool and Learned Social Media Would  want to understand  tool instead of  on promotion  p promotion status like assistance how effective it isDecision PIVOT PIVOT PIVOT PERSEVERE 
  4. 4. Money Shot Interviewed 6 foreign small business owners Every single one was seriously interested in trying this out 5/6 were willing to pay from 50 to 1000 RMB for this  service, most from 50 to 100
  5. 5. Next StepsRiskiest assumption: Market size is big enough to support a small businessBig vision: Helping foreign businesses build a social media presence  and grow their business with local clients in ChinaTeam: Jacob  Mike  Nicola  Xiaowen  Yi Jacob, Mike, Nicola, Xiaowen, Yi

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