Weibo agent lean startupmachine - 20120701

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Final pitch deck for Weibo Agent startup project at Lean Startup Machine weekend in shanghai, China

Final pitch deck for Weibo Agent startup project at Lean Startup Machine weekend in shanghai, China

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  • 1. Shanghai, China   July 1st, 2012
  • 2. Pitch OverviewProblem: Foreign SMEs don’t know how effective their social media marketing isProject Name: Weibo Agent gPitch: Boost your local business by measuring the effectiveness of your  Chinese social media campaign
  • 3. ProcessExperiments p 1 2 3 4 Foreign SMEs that  Foreign SMEs that  Foreign SMEs that  Foreign value Customer SMEs value  value  Social Media S i l M di Social Media S i l M di Social Media SME Managers  Need a tool to  These SMEs are SMEs  see value in wants to be  effectiveness of Riskiest Assumption  p Social Media  willing to outsource  g Personally  involved  Social Media  Social Media in Social Media MarketingResults  2/5 1/5 1/5 5/5 INVALID INVALID INVALID VALID Foreign SMEs that  These SMEs want a  Need measurement  Need richer features  value  in‐house tool and Learned Social Media Would  want to understand  tool instead of  on promotion  p promotion status like assistance how effective it isDecision PIVOT PIVOT PIVOT PERSEVERE 
  • 4. Money Shot Interviewed 6 foreign small business owners Every single one was seriously interested in trying this out 5/6 were willing to pay from 50 to 1000 RMB for this  service, most from 50 to 100
  • 5. Next StepsRiskiest assumption: Market size is big enough to support a small businessBig vision: Helping foreign businesses build a social media presence  and grow their business with local clients in ChinaTeam: Jacob  Mike  Nicola  Xiaowen  Yi Jacob, Mike, Nicola, Xiaowen, Yi